Art Stories on mobileconnectedsharedsustainable

Social Media WeekStatens Museum for Kunst

CopenhagenFebruary 21, 2013

Merete Sanderhoff, researcherhttp://www.slideshare.net/MereteSanderhoff

@MSanderhoff

”…what does it mean that there are millions of images on the web that we are not allowed to touch while at the same time there are other millions of images that we can actually use?”

Peter Leth, Creative Commons For All (in Danish only), 2011

@peterleth1

http://www.creativecommons.dk/?p=537

We want to sustain participatory /remix culture

How?

http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-artworks/

www.guardian.co.uk

www.guardian.co.uk

start smallask the users

adaptexperiment

seize the opportunity at hand

Why?

Face common challenges with common solutions

Common challenges

Rapid technological change

Silo culture – high maintenance

Charging for digitized images

Being relevant to next generation users

Encourage museums to use open licenses

Connect collections

Re-cycle existing online content

Involve users in dialogue and co-creation of content

Build sustainable platforms

Common solutions

www.mobypicture.com

Tiny experimental pilot project 300,000 DKK ~ 40,000 EUR

Who?

2009

2011

2013

And of course,our users

The 1 % rule

Likely, most users

will be passive

Primary aim

to encourage users

to look closer

at the artworks

90 %

9 %

http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)

What?

3 dogmas

1. All Public Domain content is freely shareable and reusable

2. We use an existing platform instead of custom-building a new one

3. Target users take part in developing and creating the experience

Many museums

One platform

Twitter’s API

HintMeHints about art

– take a hint keys to looking in/out

– give a hint links, pictures, questions

hints.o8e.dk

[ very beta! ]

[ might change! ]

Simpleresponsive interface

Simple backend

and archive

CC-BY Artworks– Statens Museum for Kunst 20 (160)– Den Hirschsprungske Samling 18– Thorvaldsens Museum 20– Ny Carlsberg Glyptotek 10– J.F Willumsens Museum 10– Fyns Kunstmuseum 15– Vejle Kunstmuseum 7 (+ 5)– Faaborg Museum 20

CC-BY-NC– Ribe Kunstmuseum 22– (KØS – Museum of art in public spaces 11)

Awaiting decision– Sorø Kunstmuseum 10

168 (308)

It works like this

Stand in front of an artwork in a museum

Pull out your smartphone or tablet

Scan QR code or enter URL

Scroll through a stream of brief comments, open links to related images, texts, videos etc. (anyone can do this)

Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this)

Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will

Why Twitter?

Manageable content production

Quick and easy interaction

Existing online content activated

Users are equal and identifiable

Multilingual

Dynamically updated and improved

Why not Twitter?

Only 92,000 Danes are on Twitter ~ 0.5 %

- only 28,000 are active

Test users think it’s a smart idea

- but not so sure in practice

Wow…?

Links to rich media content are appreciated, but…

Risk of looking down, not up

The personal curator is popular

…but technical barriers get in the way

Users appreciate being invited into dialogue

…but they don’t necessarily want to participate

(actually, they might prefer a good old fashioned audioguide…)

www.mba-lyon.fr/mba/

So, what’s next?

Adjust– synergy from Twitter to HintMe – make it worthwhile for users to engage

Open licenses: Modern and contemporary art?

Train with museum tweeps

Test and implement – local variations – tap into Twitter communities

Launch events

New museum partners?

Wanna join?

Social Media WeekStatens Museum for Kunst

CopenhagenFebruary 21, 2013

Merete Sanderhoff, researcherhttp://www.slideshare.net/MereteSanderhoff

@MSanderhoff