Mobile Apps Workshop

Overview

1. The App Marketplace2. What Makes a great App, design tips3. Build and Deploy - Development Costs /

Timescales / Management Issues4. Bringing your App to Market - Creating a

Buzz and Case studies App Store marketing

Smartphone Market Share

Percentage Share of Handset Sales During Period

What Makes a Great App?

App Qualities

• Usefulness• User Experience• Value vs Cost• Originality• Brand Values

Type of App

• Utility• Entertainment/information • Games

Content

• Standalone• Apps which communicate with an external

data source

Apps that Communicate

http://churmura.com/wp-content/uploads/2010/01/software-development-life-cycle.gif

iOS Human Interface Guidelines

http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/

http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

People Expect to Find native operating system Technologies in the Apps They Use

Android - User Interface Guidelines

Concepts and Target Audience

http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

A Great User Experience Is Rooted in Scrupulous Attention to Detail

http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

All Apps Need at Least Some Custom Artwork

Consistent Branding

Build and Deploy

Native DevelopmentLanguages

Web Development Tools

Cross Platform Development APIs

Development Languages and APIs

Gone Native?

http://www.geekwire.com/2012/story-facebook-native-ios-app/

Housekeeping - Submitting to App Stores

• Developer Accounts Subscription/Registration

• IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app)

• Android - propagation• Blackberry – 2 Day review• Windows

• New Phones will require App Updates• Suddenly find your app not working on new phones, client

disappointment – cost of ownership. Too many handset variations some platforms

Bringing Your App to Market

Conclusions

www.livetech.co.uk/education.htm