Today’s Hashtag:

#CitizenApps

Learning about mobile apps

today with @CitySourced and

@3CMA #CitizenApps

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5 Factors to Consider

When Deploying a

Citizen Engagement

Mobile App

Andrew K KirkVP, Sales & Marketing | CitySourced

#CitizenApps @CitySourced

Local Gov Organization Founded in 1988

700+ City and County Members

Citizen Communication as the Customer

Scott Lehtonen Deputy Executive Director | 3CMA

#CitizenApps @CitySourced

Largest Deployed Enterprise Citizen Engagement

Mobile City Hall App Platform

GIS-centric

#CitizenApps @CitySourced

45M+ Residents

7 Countries

#CitizenApps @CitySourced

Mobile Self-Service

CitySourced Solution

ParkingTickets

PetLicenses

FAQ

Maps

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Add Media for

Rich Data Collection

CitySourced Solution

#CitizenApps @CitySourced

Require location

with every Report

Geo-fence

Boundary

The Solution

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Submit Requests

CitySourced Solution

#CitizenApps @CitySourced

Open Data

CitySourced Solution

#CitizenApps @CitySourced

The Solution

Real time

feedback

#CitizenApps @CitySourced

Start With Why?

User Demand

ReduceCosts

Gather Data

TechTrend

1

#CitizenApps @CitySourced

Save Money

Better Customer Service

PR

Reasons

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No Training, Immediate Use

Anonymous or Not?

Language Support

Think About Users

#CitizenApps @CitySourced

Few Clicks Required

Simple, Intuitive Process

User Registration Not Required

Multiple Languages Supported

CitySourced Users (Resident)

#CitizenApps @CitySourced

Platforms and Devices2

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Mobile OS & Screen Size

#CitizenApps @CitySourced

iTunes Required

5-10 Business Days

Strict Approval Process

Google Play Optional

Immediate Turnaround

Open Environment

BlackBerry Time Required?

Difficult Dev Environment

Strict Approval Process

App Store Requirements

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Who Will Build It?

Internal staff

For-hire developers

Continuously supported

In-House:

Consultant:

Platform:

3

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Pros and Cons

In-House For-Hire Platform

Pros •Limited $$ Cost •Majority of cost upfront•Fully custom

•Continuous support & new features

Cons •In-house Developers

•Custom app support

•Apps quickly go “stale”

•Larger cost to create custom

•Ongoing Cost

•Standard features

Cost Comparison

In-House For-Hire Platform

Startup Costs Medium High Low

Ongoing Costs Low ?? Medium

Staff Resources High Low Low

Integrations ?? High Low

Updates Medium High Included

$110K Avg. Salary - Senior Mobile Developer (Los Angeles)

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HTML5 vs. Native

HTML5•Web Developer Skills

•Instant Updates

•Cheaper to Maintain•Unrestricted Distribution

Native•Fastest Performance

•Hardware Integration

•Mobile OS Specific•App Store Distribution

4

“Our biggest mistake was betting too much on HTML5.” #CitizenApps

CitySourced Platform

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-Mark Zuckerberg Facebook CEO

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Integrated or Standalone?

Data Silos are Bad!

Platform Integration

50+ Out-of-the-Box, Bi-directional Integrations

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Don’t Recreate Apps6

Do You Want to Compete with the Big Boys?

#CitizenApps @CitySourced

Andrew K KirkVP, Sales & Marketing

andrew@citysourced.com

#CitizenApps @CitySourced

Dollar designed by Austin

Condiff, Memory designed by

Andrew J. Young, People

designed by Charlene Chen,

and Space Shuttle designed

by Edward Boatman all from

the Noun Project

Simple Icons: a set of simple

icons by Dan Leech

CreditsIcons Photos

Computer desktop (Slide 1),

Girl with Phone (Slide 16) by

Startup Stock Photos

Railroad (Slide 19) by Antoine

Beauvillain