Mobile apps i turismen Humtek workshop 25 september 2013
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Mobile apps i turismen
Humtek workshop 25 september 2013 Adjunkt Jane Widtfeldt
MegedENSPAC
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Agenda • Eksisterende mobile apps i turismen
Boston Downtown Audissey podwalkGeocache Derive
• Udviklingspotentiale for mobile apps i turismenInterkulturelle apps - Den kinesiske case Chinavia Transformerende apps – idéer fra Center for kultur og oplevelsesøkonomi Og mange flere
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Kundecentreret værdikæde
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Downtown Boston Audisseynavigation, information entertainment
Michael Patrick MacDonald is the author of All Souls: a Family Story from Southie, winner of the American Book Award.
Luigi ‘Big Lou’ DeMarco is seriously Italian. His family owns Caffe Graffiti, a local hangout in the North End.
Dicky Barrett is lead singer of The Mighty Mighty Bosstones
4 local Bostonians guide you through their home town – showing you a side of Boston most tourists never get to see. Some of the narrators include:
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Boston Downtown Audissey
• http://vimeo.com/5783853#at=0
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Geocachenavigation, information, social entertaining
http://www.geocaching.com/videos/
I DK findes 20.000 caches
Interaktivtnatur/kultur oplevelserSocialt univers. Dem udenfor er mugglere UnderholdendeSpændende/udfordrende
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Derive
http://deriveapp.com/s/v2/about/
Sitiationister udfordrer vores oplevelse af byen ved at lave kreative benspænd.
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Udviklingspotentiale for mobile apps i turismen
• Interkulturelle apps Den kinesiske case - Chinavia
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哥本哈根欢迎您! 7. december 2012
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Dagsorden
Chinavia Pilotprojekt Vindere & tabere i europæisk byturisme Best practice blandt Euro-cities Kinesisk turisme i Skandinavien – Survey! Kinas internet Chinavia II
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Den kinesiske turist i Skandinavien
51% kvinde45% fra Beijing og Shanghai79% med BA eller højere
uddannelsesniveau59% ringe eller intet engelsk60% arbejdsalder (mellem
25 – 54 years)53% med månedlig indkomst
under 10.000 RMB
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Den kinesiske turist er på rundtur i Skandinavien
STH
HEL
CPH
39%
50%
82%
82% af de kinesiske turister i København rejser i gruppe
84% er på rundtur i flere lande, og
71% er på rundtur udelukkende i Skandinavien
I Københaven gælder det 81% som kun rejser rundt i de skandinaviske lande
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Kinesiske turister er online på deres smartphones
78% af kinesiske turister har en smartphone
og 82% bruger den under rejsen
Tr'APPs
M'APPs
27% 28% 29% 30% 31% 32% 33% 34% 35% 36%
30%
35%
…og de downloader APPs til at finde vej og til oversættelse
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Kinesere er sociale Netizens- Også når de rejser
Respondents in CPH
Respondents in Scandinavia
25% 35% 45% 55% 65% 75%
72%
67%
Kinesiske turister er aktive på sociale medier
… de fleste ukendte for europæere
Kaixin
Renren
0% 5% 10% 15% 20% 25% 30%
5%
6%
20%
26%
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I Skandinavien for at lave ”turist” ting
Casino/gamble
Go to theater / concert / event
Physical /nature activity
Attend biz meeting / conference
Eat international food
Shop for local design
Shop for luxury brands
Eat local food
Shop for souvenirs
Eat Chinese food
Visit museums/exhibitions
Visit tourist attractions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
3%
6%
10%
14%
15%
20%
27%
40%
51%
51%
57%
90%
64% har faste shoppingplaner
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Skandinavien er grøn, ren og afslappet
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Best of Copenhagen-ifølge 271 kinesiske turister
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Worst of Copenhagen- ifølge 271 kinesiske turister
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København哥本哈根
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Idékataloget til Interreg-projektet:• Digital communication platform on China’s Internet• Dialogue with Chinese consumers on China’s social media• Chinese language versions on Copenhagen’s websites• Chinese city maps and materials• Chinese mobile apps• Mobile visitor experiences (ie. foot prints of HCA)• Signage and way finding• Product development workshops (ie. hotels)• Visitor surveys• Training programs for local guides• Training of staff in retail sector• …
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Kinesisk rejse-web æstetik
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VisitStockholm.cn
VisitHelsinki.cn
VisitOslo.cn
VisitGoteborg.cn
VisitScandinavianCities.cn (TBD.2014)
Web-planer for 2013
VisitCopenhagen.cn
Sprogversioner på div. KBH-sites (partnere)
Mobil/ tablet guides (eat, see, shop)
Social media Channels (CPH)
ArrivalGuides (distributionsalliance)
Mobil HCA-oplevelse
DK context (ie. Odense)
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Interkulturelle apps• De nye BRIK lande – stort potentiale• Alle andre sprog • Tænke interkulturelt på tværs af nationaliteter.
• I en interkulturel app kan indtænkes følgende elementer:
Gæsternes forforståelse af Danmark Gæsternes selvforståelse Kulturelle fikspunkter Erfaringspositioner
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Transformerende mobile apps i turismen-et kig in i fremtiden?
Inspiration fra Center for Kultur og Oplevelsesøkonomi
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