Mobile Advertising Creative_Michael Hanley
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Transcript of Mobile Advertising Creative_Michael Hanley
Mobile Creative
Mobile Creative Designing for the Small Screen
Class 16
Mobile Creative
Three Creative Categories• Type Ad
• Text only• Sells product with words
• Standard Display Ad• Images and basic interactivity
• Sells product with pictures
• Rich Media Display Ad• Images, Video, and high interactivity
• Involves the audience with the ad
Mobile Creative
Type Ad• Still prevalent, a large portion of
advertising dollars still spent on type ads
• The number of search ads (search engine optimization) is greater than visual ads
• Examples include SMS, Search Ads, Mobile Coupons
Mobile Creative
Type Ad Examples
Mobile Creative
Display Ad• Common form of visual advertising.Present on mobile websites, in apps
• Usually a portal to something else – an app, a website, an order form
• Examples: in-app advertisements, banner ads,
Mobile Creative
Display Ad Examples
Mobile Creative
Rich Media Ad
• Based on Flash or HTML5
• Possibilities for consumer engagement are significantly higher than standard display ads
• Rich media ads can be implemented differently on smart phones and tablets, adapting to the different screen sizes for different capabilities
Mobile Creative
Rich Media Examples
http://www.youtube.com/watch?v=09OSCzb7Rm8
Mobile Creative
Tablet “Tabvertising”• Tablet ownership is growing
significantly,1 in 5 adults owns a tablet or eReader, and that number is growing fast.
• Tablets are still classified as a “lean
back” technology, whereas smart phones are classified as “lean forward.” This is becoming less and less true as tablets
begin to replace traditional computers. • Tablets have different and more
expansive capabilities than smart phones, but advertisers are still trying to figure
out how to use these.
Mobile Creative
Tablet Ad Examples
http://www.youtube.com/watch?
feature=player_embedded&v=T5sOhTzX5E0
Pepsi Max iPad AdRich Media Ad that uses every feature of the tablet
Mobile Creative
The Future of Mobile Ads• Flash is becoming obsolete, so companies
are using HTML5• The capabilities are still being explored
• Rich Media, as a result, will continue to evolve on tablets and smartphones
Smartie Awards 2014
Mobile Marketing Association
http://www.mmaglobal.com/
smarties/finalists/winners