Mobile advertising,...

Mobile advertising, simplified.

BidMotion is a mobile advertising

technology company focused on

simplifying and optimizing customer

acquisition and engagement. The

mission of our mobile-first Marketing

Automation Platform is to promote the

right app to the most engaged audience

at the most opportune moment.

Connecting data points to users via

algorithms in BidMotion’s Artificial

Intelligence engine.

ABOUT BIDMOTION

Tablet Smartphone

DEVICES SUPPORTED

OPERATING SYSTEMS (OS) SUPPORTED

iOSAndroid

HOW DO WE DO IT?CONNECTING 100+ DATA POINTS TO USERS VIA ALGORITHMS IN BIDMOTION’S ARTIFICIAL INTELLIGENCE ENGINE

BIDMOTION’S ENGINEDATA POINTS USER

Wi-FiUser Feedbackdata & action

Light & uniqueads based

on user data

Age

OS

Devices

Gender

City

System Version

Carrier Network

Hypergeo-location

AD FORMATS SUPPORTED

Standard Banners Rich Media

STANDARD BANNERS

STANDARD BANNER AD SPECS

120x20168x28216x36300x50

600x100320x48640x96320x50

640x100300x250600x500120x600

240x1200468x60

936x120728x90

1456x1801024x768

1536x2048320x480640x960

1280x8001600x2560

5KB8KB

10KB15KB60KB20KB80KB20KB80KB40KB

160KB40KB

160KB20KB80KB40KB

160KB100KB200KB200KB200KB200KB200KB

ANDROID iOSDIMENSIONS MAX LOAD SIZE SMARTPHONE TABLET

STANDARD BANNER AD

Note: If standard banner does not render, a fail safe text ad will be implemented (See text ad spec)

iOS Android MobileWeb

In-app

AVAILABLE FORMATS

AVAILABILITY

PNG GIF JPG Animated GIF

A standard banner ad is

an ad unit that can be

either static or animated

and placed within a

publisher’s specified ad

content area around

their live mobile

content.

ANIMATED GIF

TEXT ADS

Item Specs

Frame rate 0.2 secs min, 5 secs max

Looping 3 loops max

Animation Max 15 secs

Item Specs

Characters 40 characters (Incl. spaces)

Logo 38x38px (PNG only)

RICH MEDIA

BidMotion accepts third

party ad tags from

various external vendors

for rich media ad

building.

RICH MEDIA AD SPECS

SUPPORTED RICH MEDIAAD FORMATS

• Expandable (1 piece ) • Click-to-Rich (2 piece) • Interstitial • Rich Banner • Full-page Flex Plus• IAB Mobile Rising Stars (puller, slider, filmstrip, full-page flex)• Video

iOS Android MobileWeb

In-appOPERATING SYSTEMS (OS)SUPPORTED

EXPANDABLE & CLICK-TO-RICH

CLICK-TO-RICH (2 PIECE)

A Click-to-Rich is similar to an expandable but

is built in 2 pieces. The initial state begins as

a banner, and when tapped the unit opens in

a web-view.

EXPANDABLE (1 PIECE)

An expandable ad starts as a banner in the

contracted state and expands into a larger

rich media ad where users can interact with

unique brand experiences. The expanded

state can retract to the initial banner state

when the user initiates the close button.

EXPANDABLE & CLICK-TO-RICH

** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels).This is where the required MRAID close button will appear.

320x48320x50

300x250120x600300x250728x90

100KB100KB100KB100KB100KB100KB

320x416320x416320x416768x928768x928768x928

320x480320x480320x480

768x1024768x1024768x1024


SmartphoneSmartphoneSmartphone

TabletTabletTablet

MAX INITIAL LOAD DEVICEDIMENSIONS BANNER WEIGHT SAFE AREA** EXPANDED SIZE

Expandable and Click-To-Reach Specs

320x480768x1024

320x416768x928

200KB200KB

SmartphoneTablet

MAX INITIAL LOAD DEVICEDIMENSIONS SAFE AREA

INTERSTITIAL

An interstitial ad is a full

screen advertisement,

which may be displayed

during launch, in

between content or

upon exit of an

application or mobile

web page.

Interstitial Specs

(encoded)H.264/ACC 2.2MB 24 FPS Up to 640x960

(aspect ratio: 16:9 or 4:3)Up to 30 secs

LENGTHFORMAT MAX FILE SIZE FPS RESOLUTION

Tap-to-Video unit

Displays an inline banner

ad that launches a full

screen* (landscape)

video when tapped.

VIDEO

* Full screen video view is available for both the mobile web and in-app. In certain OS SDK combination videos,full screen is not available, in which case video will play inline in the ad.

Video Specs

A rich banner is an

HTML 5 ad unit capable

of leveraging all rich

media capabilities.

RICH BANNER

320x48320x50

120x600*300x250*

728x90

200KB200KB200KB200KB200KB

SmartphoneSmartphone

TabletTabletTablet

DEVICEDIMENSIONS INITIAL DOWNLOAD

Rich Banner Specs

The Full-page Flex Plus

ad format enables ads to

adjust to changes in

device orientation, and

can also re-size and

re-position the creative

for optimal utilization of

screen display area.

FULL-PAGE FLEX PLUS

FULL-PAGE FLEX PLUS

320x4161024x672768x928

200KB200KB200KB

SmartphoneTabletTablet

DEVICESAFE AREA320x480

1024x768768x1024

DIMENSIONS MAX INITIAL LOAD

Full-Page Flex Plus Specs

IAB MOBILE RISING STARS

IAB Mobile Rising Stars Common Specs

1 PULL

2 SLIDER

3 FILMSTRIP

4 FULL-PAGE FLEX

IAB Mobile Rising Star Formats

ITEM FRAME RATE ANIMATION VIDEOSpecs 24 fps Maximum Max 15 sec Max 30 sec

IAB MOBILE RISING STARS: PULL

The Pull format enables

to vertically slide a

bottom or top banner

over the content being

consumed. It allows for

generating rich and

interactive experiences

with the user in

complete control. PULL

PULL PULL

IAB MOBILE RISING STARS: PULL

320x50320x48320x50

120x600300x250728x90


320x250320x480320x480

768x1024768x1024768x1024

320x250320x416320x416768x928768x928768x928



TabletTabletTablet

MAX INITIAL LOAD DEVICEDIMENSIONS BANNER WEIGHT EXPANDED SIZE SAFE AREA

Pull Specs

SLIDER

IAB MOBILE RISING STARS: SLIDER

The Slider format

enables the user to slide

a banner at the bottom

to reveal a full-page ad.

The user can also use

the slide motion to close

the ads.

SLIDER

SLIDER

IAB MOBILE RISING STARS: SLIDER

320x50320x48320x50

120x600300x250728x90


320x250320x480320x480

768x1024768x1024768x1024

320x250320x416320x416768x928768x928768x928



TabletTabletTablet


Slider Specs

IAB MOBILE RISING STARS: FILMSTRIP

The IAB Mobile Filmstrip

is a scrollable,

multi-panel, horizontal or

vertical ad unit. It

empowers the user with

complete control over

how multiple frames of

content are consumed.

IAB MOBILE RISING STARS: FILMSTRIP

320x416 200KBINITIAL LOAD

320x480DIMENSIONS DEVICE

Filmstrip in-content Specs

320x50320x48320x50

120x600300x250728x90


320x250320x480320x480

768x1024768x1024768x1024

320x250320x416320x416768x928768x928768x928



TabletTabletTablet


Filmstrip Specs

IAB MOBILE RISING STARS: FULL-PAGE FLEX

The Full-page Flex format

enables ads to smoothly

re-orient to change when

a user switches between

portrait and landscape

orientations.

IAB MOBILE RISING STARS: FULL-PAGE FLEX

320x320320x480600x600

480x480800x800

1024x1024

40KB40KB60KB

SmartphoneSmartphone

Tablet

FOREGROUND CREATIVE BACKGROUND CREATIVE MAX INITIAL LOAD DEVICE

Full-Page Flex Specs

Audiotap to play immediately

Videovideo play & pause

Locationuse user location

CTAexits, call, email, calendar

360 imagespannable images for

rotation & panoramas

Daypartingcreative o�er varying

by day or night

Twitterpost a tweet

Facebookpost a Facebook status

Animationcustom animation

POPULAR RICH MEDIA FEATURES

CAPABILITIES

**Note, certain capabilities only available on iOS

Custom AnimationInline AudioAudio on DemandInline VideoFull Screen VideoDrag and Drop

Fluid animation engine with high-performance sequencing and easingStream audio directly into the creativeStream audio when user sends a request for itStream video directly into the creativeStream video in full screen modeDrag UI to create puzzles, builders, and more

360°/Pannable ImagesShake and TiltImage GalleryAdd-to-Calendar

Product rotations and panoramasAccelerometer control for interactive experiences or simple gamesTactile galleries with thumbnail views, lightbox previews, and image downloadsAdd a meeting or event to the calendar

Smart Day PartingGoogle Map

Display a different image or message depending on the time of the dayEmbedded map to show locations

Location Use user location to find point of interest

FEATURE DESCRIPTION

CAPABILITIES (CONT’D)

**Note, certain capabilities only available on iOS

Facebook and TwitterInteractive GamesFlex OrientationTransparencySwipeAuto-play

Share or post to social mediaHidden objects, tile-matching, spot-the-difference, and other simulator gamesCreative adapts to change in device orientationControl image opacitySupports dragging gesturesAudio/ video starts as ad is rendered

Tap-to-playFlickCountdownData Capture

Click to play audio/ videoFast swipe and releaseTimer for eventsForm fill and support

Form SubmissionCall-to-action

Collect survey responsesInitiate a call, or send email, SMS/ text

Full Analytics User action analytics to enable optimization of ad creatives, delivering high engagement

FEATURE DESCRIPTION

Global Reach

The BidMotion team

includes members from

5 countries.

Our ads are distributed

on a global level ensuring

users are reached when

and where they are most

receptive. Users are

downloading over 2

million apps per month

in 120+ countries thanks

to BidMotion ads.

We have worked with

...and many more.

CASE STUDY: KING.COM

We have more than185 fun titles in over 200 countries and regions!

King,

creator of the famous

Candy Crush Saga, is a leading

social games company, developing

games for the web, for Facebook,

and for mobile (iOS, Android and

Windows Phone). BidMotion

manages massive User

Acquisition on several

different King titles.

Solution. King.com chose

BidMotion and their plan to

employ different video formats

as well as native and banner ads

in it’s global strategy in two

steps. A massive push on video

allowing to consolidate King’s

presence followed by an

increasing volume of banner

and native ads to acquire new

engaged users.

Objective. Acquire new users

across several massive

campaigns for famous titles

such as Candy Crush Soda

Saga, Farm Heroes Saga, Pet

Rescue Saga, Rise of Tyrants,

Paradise Bay and many more.

With a very big monthly budget

to manage, the campaigns

must generate a positive ROI

very quickly.

Outcome. With around 30k

daily new users across all King

campaigns, and a positive ROI

from the start, BidMotion has

seen continual success in

driving engaged user installs

for King mobile games.

w w w . b i d m o t i o n . c o m

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