Mobile
Transcript of Mobile
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Social media
Marketing through mobile..
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The First Handheld Phone..
1973
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ü Voice call
1G
First-generation wireless technology
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ü Voice call ü SMS
2G
Second-generation wireless technology
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ü Voice call ü SMS ü MMS ü Video call ü Internet browsing ü …
3G�4G
Third, Fourth-generation wireless technology
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The world population is 6.8 billion
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of the world’s population now have a mobile phone
Over 80%
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of the world’s population now have a mobile phone
Over 80%
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75%
25%
Of the world’s
4 billion mobile phones in use,
1.08 billion are smartphones and a whopping
3.05 billion are SMS enabled (950million are no SMS enabled)
What is the size of the mobile market?
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What do people use their mobile phones for?
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By 2014, mobile internet should take over desktop internet usage
How fast is mobile internet growing?
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30% of smartphone owners accessed social media services via mobile devices
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Over 1/3 Of Facebook’s
600 million+ User base uses
Facebook!Mobile!
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50% of Twitter users Use Twitter Mobile !
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200 million + YouTube views occur on mobile devices per day
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On average, Americans spend
2.7 hours per day socializing on their mobile device
That’s over twice the amount of time they
spend eating and over 1/3 of the time they
spend sleeping each day
How much do people use their mobile phones?
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Mobility
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Personal information from Social media
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Mobility of mobile +
Personal information of individuals
Able to reach targeted segment anytime anywhere with
the most appropriate marketing strategy