Moball - Location Based Mobile Communications

A detailed overview of the pla0orm and opportuni4es

A Warbler Digital product

STEP 1

A smart phone app is built on iPhone and Android. You approve and Moball handle all publishing and technical work. You now have the app launched and can promote the

app to readers/viewers.

Or, if an app exists already, you can easily add the ‘plug-‐in’ to enable the Moball features.

The following slides contain the pages of the app that come as part of the standard package. Further customizaGon is available, but will incur a cost.

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KENT SUNDAYON

KENT SUNDAYON

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Photos

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NewsVideos

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Landing Page when app loads (2-‐4 seconds) with clickable sponsor logo

Menu page with clear navigaGon and clickable sponsor logo

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Top tips for motorists as the Met Office predict more snow is on the way...

Get your car ready for winter

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Get your car ready for winterNew Videos

All flights are cancelled as bad weather hits Gatwick airport. Lorem ipsum dolor sit amet, consectetuer ad-ipiscing elit. Nam egestas posuere metus. Donec mollis dignissim pede. Vestibulum porta pede in libero. Curabitur vulputate. Donec tristique pellentesque tellus. Mauris hendrerit risus eu neque. Phasellus est magna, feugiat vel, semper sit amet, bibendum dapi-bus, sem. Duis sed nisi.

Nam egestas posuere metus. Donec mollis dignissim pede. Vestibulum porta pede in libero. Curabitur vulpu-tate. Donec tristique pellentesque tellus.

Cancellations at Gatwick18 December 2012 - 20m

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List of all videos-‐ latest first. Pulls from YouTube or Brightcove dynamically

Full screen when one of the videos is clicked with full descripGon

Back Menu Send

Lorem ipsum dolor sit amet consectetuer

Adipiscing elit. Nam egestas posuere metus.

Donec mollis dignissim pede.

Vestibulum porta pede in libero.

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Semper sit amet, bibendum dapibus sem.

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DoneLatest news

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Lorem ipsum dolor sit ametDecember 17 2012

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam egestas posuere metus. Donec mollis dig-nissim pede. Vestibulum porta pede in libero. Cura-bitur vulputate. Donec tristique pellentesque tellus. Mauris hendrerit risus eu neque. Phasellus est magna, feugiat vel, semper sit amet, bibendum dapi-bus, sem. Duis sed nisi. Suspendisse sollicitudin. Etiam in urna in augue semper pharetra. Fusce ul-lamcorper faucibus quam.

Nulla enim velit, vehicula id, varius at, vestibulum at, erat. Aenean est. In nulla arcu, malesuada ac, cursus a, imperdiet quis, nunc. Donec ac justo. Inte-ger sed orci. Etiam vel ligula. Ut massa metus, ad-ipiscing sit amet, feugiat ut, viverra in, velit. Proin non sem. Proin facilisis vulputate mauris. Aenean cursus. Maecenas luctus eleifend massa. Aenean neque metus, semper eu, cursus in, volutpat at, nisl. Vivamus nunc.

List of all arGcle posts from your website based on latest first. Pulls using RSS/XML Expanded view

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All flights are cancelled as bad weather hits Gatwick airport this morning...

Cancellations at Gatwick

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All flights are cancelled as bad weather hits Gatwick airport






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I have a story appearing in “Kent on Sunday”. You can read it by clicking on the link...

Kent On Sunday - Snow in Dover

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My photo is appearing in “Kent on Sunday”. Read more

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List of all photos from your website -‐ latest first. Pulls from

Instagram, Flickr etc

Links to Facebook if required-‐ readers can read and post to your

Facebook page

Links to your TwiUer account if required-‐ readers can read and

retweet

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Photos

Inbox

NewsVideos

Send photo/videoSend photo/video

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App user receives a ‘push message’ from you asking for content. These can be sent manually from the Moball CMS to all users or by locaGon…users currently in a country or city. You can also use the geo fencing feature to circle a specific locaGon anywhere in the world, and create a message that pops up when they enter that point. A retailer or event for example. User clicks the Send photo/video buUon.

Sending a photo or video from the app-‐ quick, easy and secure…

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Back Menu Send

Send from your gallery

Take photo

Take video

Back Menu Send

Please tell us your details...

Name:

Email:

Telephone:

Description of upload: Who, what, where and when?

Send

I agree to the terms and conditions

User chooses what to send They have to add all their contact details and agree to your terms and condiGons

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Local SearchAll

Back Menu Send

Congratulations!Your !le has been sent successfully!

We’ll be back in touch as soon as our moderation team have taken a look

KENT SUNDAYONNew content is sent securely to the plaZorm and the app confirms success to the app user. The user is then sent back to the menu page

CMS is accessed at www.moball.com Login at the top right corner: Username: Demouser Password: Demouser

STEP 2

App OperaGons-‐ all controlled by an easy to use CMS

Main menu enables quick navigaGon to key features like moderaGon, connecGons, messaging, analyGcs and se]ngs

ModeraGon area holds all content submiUed from app prior to approval. Its quick to view and fully searchable.

Post moderaGon, content can be sent to many different output connecGons dynamically. These could be secure or public.

Manual message area. Allows a simple (text) or rich (photos and video) to be sent to all app users or only specific users in a country or city

Add a Geo Fence around a specific area (e.g. retailer). The example above is within 500m of the Bernabeu in Madrid. When an app user walks through this virtual

perimeter a message will popup automaGcally on their phone. They are quick to set up and you can creates hundreds of them globally.

When a user sends you content via the app, on approval the Moball system will automaGcally send them a thank you message with a link to where the content has been published, if appropriate. They can then forward the desGnaGon link to

their social network driving new visitors to a website.

You can also reward them with a voucher from the sponsor to say thanks for ge]ng involved.

Finally, the app usage and the messages you send are

trackable so you can monitor performance at all Gmes

For further informaGon on any aspect of the Moball plaZorm please contact:

Kate Geernaert Head of Sales

E: [email protected] T: +44 (0) 845 0176 386 M: +44 (0) 7921 198005

Moball - Location Based Mobile Communications

Technology

Transcript of Moball - Location Based Mobile Communications