Mixing TV, Radio, Social & Affiliate to Drive Profits
-
Upload
affiliate-summit -
Category
Business
-
view
168 -
download
4
Transcript of Mixing TV, Radio, Social & Affiliate to Drive Profits
![Page 1: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/1.jpg)
Mixing TV, Radio, Social & Affiliate to Drive ProfitsMarty M. Fahncke, Chief Marketing Officer - Barton Publishing
Twitter @Fawnkey
![Page 2: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/2.jpg)
The Product
The Diabetes Solution Kit
![Page 3: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/3.jpg)
The Theory
![Page 6: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/6.jpg)
How offline advertising helps drive profits for Affiliates
![Page 7: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/7.jpg)
![Page 8: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/8.jpg)
![Page 9: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/9.jpg)
![Page 10: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/10.jpg)
![Page 11: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/11.jpg)
![Page 12: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/12.jpg)
How Affiliates help drive profits for offline advertising
![Page 13: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/13.jpg)
Normal Offline Direct Response Model
Spend $100,000 per week
Make $200,000 per week
= Everyone is happy
(aka 2:1 MER)
![Page 14: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/14.jpg)
What happened without affiliates?
Spend $100,000 per week
Make $60,000 per week
= I’m not happy
![Page 15: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/15.jpg)
What happened WITH affiliates?
Spend $100,000 per week
Make $60,000 per week
Add $100,000 PER DAY in affiliate revenue
= $760,000 per week! (aka 7:1 MER)
![Page 16: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/16.jpg)
![Page 17: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/17.jpg)
The Bottom Line
With the right media mix...EVERYBODY WINS!
![Page 18: Mixing TV, Radio, Social & Affiliate to Drive Profits](https://reader034.fdocuments.net/reader034/viewer/2022042611/588148e11a28abb0508b4597/html5/thumbnails/18.jpg)
Thank you!
Q&AMarty M. FahnckeChief Marketing OfficerBarton Publishing
Twitter: @FawnKey