MIVA’S BOLD STATEMENT & THE FUTURE OF ECOMMERCE

RICK WILSON

IF YOU BELIEVE THE MEDIA,THE ONLY WAY TO SUCCEEDIN ECOMMERCE IS:

1

INVENT AN ENTIRELYNEW MARKET

(OR WAY TO MARKET AN EXISTING PRODUCT)

2

BE FIRST TO MARKET OR YOU’LL BE A COMPLETE FAILURE

3

RAISE DEBT/DILUTE YOURSELF

4

GROW FASTER THAN HUMANLY POSSIBLE (AND THAT’S STILL NOT FAST ENOUGH)

BUT...

WE’VE SEEN THISMOVIE BEFORE

WAIT

FAB.COM ISN’T FROMTHE DOTCOM COLLAPSE

ECOMMERCE IS A

THAT’S TRUEIF YOU’RE PLAYING THAT GAME

LOOT CRATE, SHERI’S BERRIES, ETC.WILL NEVER SUCCEED

AT THIS GAME

THERE MIGHT BE A ROLLUP OF THE

THE ONLY TRUE WILL BETHE VC AND PE GUYS

SO WHAT DOES TRUE SUCCESS IN ECOMMERCE LOOK LIKE?

SUBJECT MATTER EXPERT

B2C

UNIQUE/EXCLUSIVEDISTRIBUTION RIGHTS

B2C

UNIQUE PRODUCT LINE

B2C

B2C

DIRECT TO CONSUMER(FOR EXISTING CHANNEL COMPANIES)

TRADITIONAL BUSINESSFINANCIALS

B2C

EXAMPLE SITESB2C

SMEMARKETVIEWLIQUOR.COM

EXAMPLE SITESB2C

EXCLUSIVE DISTRIBUTIONCOOLESTSHOESINCALIFORNIA.COM

EXAMPLE SITESB2C

UNIQUE PRODUCT LINESCOTTEVEST.COM

EXAMPLE SITESB2C

DIRECT TO CONSUMERHAANUSA.COM

REVOLUTIONIZE B2B THROUGH SALES &

FULLFILLMENT EFFICIENCY

AUTOMATION OF THE SALES FLOW1. UNIQUE PRICING PER CUSTOMER2. UNIQUE PRODUCTS PER CUSTOMER3. UNIQUE PAYMENT OPTIONS PER CUSTOMER

B2B

CONNECT DIRECTLY TO YOURBACKEND FULFILLMENT AND ERP

B2B

RETRAIN YOUR CUSTOMERS

B2B

GAINS A LONG-TERM EDGE OVERYOUR COMPETITORS

EXAMPLE SITESB2B

IDWHOLESALER.COM

EXAMPLE SITESB2B

ZEEMEDICAL.COM

EXAMPLE SITESB2B

CROWNAUTOMOTIVE.NET

HOW DO I KNOW ALL OF THIS?(WHEN IT SEEMS TO RUN COUNTER TO POPULAR OPINION)

THE

STORY

MAJOR SHIFTS IN ECOMMERCE

MIVA IS THE

#1ENTERPRISE PLATFORM

Miva Merchant (24.11%)

BEEN DOING THISSINCE 1997

WE “LIVED” THROUGH BEING VENTURE FINANCED

THEN WE “SUCCEEDED” BY BEING BOUGHT BY A PUBLIC COMPANY

THEN THE REAL FUN STARTED

BOUGHT THE COMPANY BACK FROM THE PUBLIC COMPANY IN 2007

RUN OUR OWN BUSINESS THE OLD FASHIONED WAY

WE HAVE THE BENEFIT OF ANALYZING OUR CUSTOMERS

AND SEEING WHAT WORKS

YEAR IN REVIEW2014 WAS THE BIGGEST YEARIN MIVA’S 18 YEAR HISTORY

2014 ACCOLADES

CASE STUDY

MARKETVIEWLIQUOR.COM

PROBLEMBuggy custom-built website

Limited back-end functionality

Lack of confidence in the development team

SOLUTIONRock-solid modern e-commerce website

Powerful customer service tools for the business

Excellent support and confidence in the platform for the future

“The website is such an important part of our company's growth, and with Miva we feel like we're positioned for success!”

- Tom VanGorder | Director of Online Operations, Marketview Liquor

CASE STUDY

ESSENTIALDEPOT.COM

PROBLEMProStores Was Shutting Down

Outdated Platform

Needed To Convey Large Amounts of Information Easily

SOLUTIONChose Miva To Replace ProStores

New Responsive Design

Ease Of Use Without Tradeoffs

Conversions Immediately Jumped

CASE STUDY

BETTYJANECANDIES.COM

PROBLEMJoomla Site Hacked

Breach So Bad They Just Shut The Site Down For A Year

Had To Start Over From The Ground Up

SOLUTIONChose Miva To Replace Joomla

Unique Features Needed

Miva Could Handle Their Issues Where Other Platforms Couldn't

CASE STUDY

PRIMITIVEHOMEDECORS.COM

PROBLEMSite Consistently Crashed

Feared A Permanent Crash

Couldn’t Integrate With Common Third-Party Services Properly

SOLUTIONChose Miva To Replace ZenCart

Easily Scale To Their Traffic Needs

Trusted That Current And Future Third Party Integrations Would Work To Help Grow Their Business

CASE STUDY

DRYCASE.COM

PROBLEMClunky and outdated user experience

Complicated site maintenance on Volusion

Limited metrics and traffic visibility

SOLUTIONChose Miva To Replace Volusion

Miva simplifies daily maintenance

Miva is the platform your business can grow with

“By switching to Miva, DryCASE now has the platform they need for future growth and expansion.”

- Nathan Tayloe | CTO and Partner, TGK

THE REVIEWS ARE IN!

#1

DON’T BELIEVE THE MEDIA. THEY’RE IN THE BUSINESS OF

ADVERTISING, NOT INFORMING.

NEVER FORGET.

THANK YOU!@RICKMIVA

RWILSON@MIVA.COM