Mission Statement

Our MissionSmithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective.Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our ReadersThe Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and a curiosity to know more.

Our WritersSmithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.

2014 SmithsonianEditorial Calendar

January (Closing: Nov 11 ; On Sale: Dec 20)

Columns: Arctic Reindeer by Helen Fields (TBD); Tamale Eating by Hodding Carter

Phenomenon: Endings

End of the Cosmos by Lawrence Krauss; End of History by Jerry Adler;

Uptalk: by Jessica Gross; Sweet Timing by John McQuaid

Features: Richard Dawkins/Ancestors’ Train by Jerry Adler; Panda Evolution by

Susan Orlean; Messel Pit by Andrew Curry; Yellowstone Graphic; Monuments Men by

Ilaria Dagnini Brey; Rescuing the Lost Manuscripts of Timbuktu by Josh Hammer

National Treasure: Kennedy Xmas Card by James Swanson

February (Closing: Dec 11; On Sale: Jan 24)

Cover: Blackbeard

Columns: Eddie the Eagle by Franz Lidz; Gallipoli by Josh Hammer

Features: Blackbeard by Colin Woodard; Lincoln’s Boys Excerpt TBD;

Murder Trial in Brazil by Scott Wallace; Carl Sagan Archives by Joel Achenbach;

Voles by Abby Tucker (TBD could run in March)

National Treasure: Cassius Clay’s Trainning Gloves by Sally Jenkins

March (Closing: Jan 10; On Sale: Feb 24) Cover: Rockefeller Features: Rockefeller Book excerpt by Carl Hoffman; Sandhill Crane Story by

Alex Shoumatoff (TBD); The Lovers of Shanxi by Tony Perrottet;

Pompeii by Josh Hammer (TBD could run in August); Whitney Plantation

National Treasure: Buzzer from the Quiz Show Jeopardy

April (Closing: Feb 11; On Sale: Mar 24)

The Travel Issue (annual)Mississippi by David Carkeet; Ming Dynasty Road Trip by Tony Perrottet;

Small Towns by Susan Spano; Borneo by Alex Stoumatoff;

Copley’s Travels by Jane Kamensky

May (Closing: Mar 11; On Sale: April 23)

The Future Issue (annual) National Treasure: Marie Curie

Edit Subject to Change

June (Closing: April 11; On Sale: May 23)

National Treasure: Star- Spangled Banner by Barack Obama (TBD) or

Whistler’s Father (TBD)

July/August (Closing: May 23; On Sale: July 8)

Paul Theroux: Southern US (TBD)

September (Closing: July 11; On Sale: Aug 25)

October (Closing: Aug 13; On Sale: Sept 24)

Secrets of American HistoryPeter Pan 60th anniversary on Broadway by Ben Yagoda

November (Closing: Sept 11; On Sale: Oct 24) Smithsonian Magazine American Ingenuity AwardsA special issue and gala event celebrating the greatest force in American life—

ingenuity. Smithsonian researchers and experts help select the inventors, scientists,

artists, engineers and thought leaders who have done groundbreaking things in

their field. The magazine will cover profiles of their achievements, vivid colorful

stories and graphics explaining the most important developments that are

changing our world—or are about to.

December (Closing: Oct 10; On Sale: Nov 24)

Edit Subject to Change

2014 SmithsonianEditorial Calendar

2014 General Gross Rates

2014 Rates, Dates, and SpecsRate base: 2 million

2014 Closing Dates

B&W 2 Color 4 Color

Page $109,200 $135,300 $160,000

Spread $218,400 $270,600 $320,000

2/3 Page $87,400 $108,300 $128,000

1/2 Page $65,500 $81,200 $96,100

1/3 Page $43,700 $54,100 $64,000

1/6 Page $21,900 $27,100 $32,000

BRC $54,600 $54,600 $54,600

Cover 2, Page 1 $360,000

Cover 3, Page $336,000

3rd Cover $176,000

4th Cover $200,000

Issue Special Insertion Material Preprinted Material Issue Tablet Edition Paper Order Order Due Due Date Inserts due* Received Live

January Oct 20 Nov 11 Nov 18 Nov 29 Dec 20 Dec 19

February Nov 20 Dec 11 Dec 16 Dec 31 Jan 24 Jan 23

March Dec 20 Jan 10 Jan 17 Jan 29 Feb 24 Feb 23

April Jan 20 Feb 11 Feb 18 Feb 26 Mar 24 Mar 23

May Feb 20 Mar 11 Mar 18 April 2 Apr 23 Apr 22

June Mar 20 April 11 April 17 April 30 May 23 May 22

July/August April 21 May 23 May 30 June 11 July 8 July 7

September June 20 July 11 July 18 July 30 Aug 25 Aug 24

October July 20 Aug 13 Aug 20 Sept 3 Sept 24 Sept 23

November Aug 20 Sept 11 Sept 18 Oct 1 Oct 24 Oct 23

December Sept 20 Oct 10 Oct 17 Oct 29 Nov 24 Nov 23

NOTE: Preprinted inserts should arrive at Quad on the due dates posted – there will be NO EXTENSIONS on these dates.

*Call Production for spoilage amount needed for supplied inserts.

Advertising Information

Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)

Spread 15 x 10 Live 16 1/4 x 11 1/8 16 x 10 7/8 15 1/2 x 10 3/8

Page 7 x 10 8 1/4 x 11 1/8 8 x 10 7/8 7 1/2 x 10 3/8

Digest 4 5/8 x 7 5 3/8 x 7 3/4 5 1/8 x 7 1/2 4 5/8 x 7

2/3 Page (vertical) 4 5/8 x 10 5 3/8 x 11 1/8 5 1/8 x 10 7/8 4 5/8 x 10 3/8

1/2 Page Spread 15 x 4 7/8 16 1/4 x 5 5/8 16 x 5 3/8 15 1/2 x 4 7/8

1/2 Page (horizontal) 7 x 4 7/8 8 1/4 x 5 5/8 8 x 5 3/8 7 1/2 x 4 7/8

1/2 Page (vertical)* 3 1/4 x 10 4 x 11 1/8 3 3/4 x 10 7/8 3 1/4 x 10 3/8

1/3 Page (vertical) 2 1/4 x 10 3 x 11 1/8 2 3/4 x 10 7/8 2 1/4 x 10 3/8

1/3 Page (square) 4 5/8 x 4 7/8 — — —

1/6 Page (vertical) 2 1/4 x 4 7/8 — — —* Special ad sizes. Please confirm availability with your sales rep.

• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.

• Binding: Saddle wire. Page trim size: 8 x 10 7/8”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.

• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.

ContactsPRODUCTION: If you have any questions about AdShuttle or ma-terial specs, please call Production.

Penie Atherton-Hunt: 202-633-5974 or Kate Balch: 202-633-5695; Fax: 202-633-6097

PAYMENTS: For credit card payments, contact Accounts Receivable: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999.

Publisher will hold digital material for 12 months after last use.

Material SpecificationsElectronic advertising file delivery is now available via AdShuttle.

Please navigate to: www.adshuttle.com to submit your press-ready PDFs.

ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE

1. Log on to www.adshuttle.com

2. Sign into or create your account

3. Click on “Ad Submission”

4. Select our magazine from the drop down menu

5. You will be guided through the delivery process

E-mailing files is not an acceptable method of delivery.

• MEDIA: Media and proofs can still be sent (UPS or FedEx only). USPS packages are automatically delayed and X-rayed. MAC-formatted media only. Please clearly label with issue, ad number and contact info.

• FILE FORMAT: PDF/X-1a:2001 Compliant or EPS files. Please generate PDFs that are version 1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.

• RESOLUTION: All images/files should be high resolution 300 DPI. Total Area or Ink Density is 300%. The print line screen is 150.

• COLORS: Only use CMYK colors; convert spot colors to process. No RGB, LAB or ICC profiles.

• FONTS: Always embed all fonts. Do not allow font substitutions. Do not use True Type fonts.

• TRANSPARENCY: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.

• PROOFS: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024

2014 Demographic Rates

Circulation 4-Color Gross

Under 45 650,000 $80,000

Under 55 950,000 $116,200

Over 55 1,050,000 $128,500

Business 550,000 $81,100

Platinum 525,000 $77,300

Gold 1,050,000 $128,500

Women 1,000,000 $122,300

Men 1,000,000 $122,300

Reader ProfileRate Base: 2,000,000

AUDIENCE %COMP INDEXTotal Adults 7,049,000 100% 100Men 3,847,000 54.6% 113Women 3,202,000 45.4% 88 HOUSEHOLDINCOME HHI $75,000+ 3,493,000 49.6% 126HHI $100,000+ 2,380,000 33.8% 130HHI $150,000+ 1,171,000 16.6% 153Median HHI $74,472

EDUCATION College Educated+ 5,612,000 79.6% 140Graduated College+ 3,567,000 50.6% 179Post-Grad Degree 1,594,000 22.6% 226

AGE Age 35-64 4,016,000 57.0% 110Age 45-64 3,112,000 44.1% 127Median Age 56

OCCUPATION/JOBSTATUS Prof/Managerial 2,066,000 29.3% 127Top Management 433,000 6.1% 160 C-Suite 90,000 1.3% 122

INFLUENTIALS 1,357,000 19.3% 290

COUNTIES A or B Counties 5,407,000 76.7% 107C or D Counties 1,642,000 23.3% 82

REGIONS North East 1,395,000 19.8% 109South 2,268,000 32.2% 86Midwest 1,628,000 23.1% 106West 1,758,000 24.9% 110

HOME/MARITALSTATUS Married 4,159,000 59.0% 110Own Home 5,397,000 76.6% 115

11/13Source: Gfk MRI Fall 2013

Digital Overview

Building on the strong editorial voice of Smithsonian magazine, Smithsonian.com enhances in-book content through web-only exclusives including: online-only stories, special sections, video, polls, games and forums for user comments. Each one of these enhancements helps to create Smithsonian.com’s distinct identity and involved community of visitors.

Front Page Departments • History & Archaeology

• Science

• Ideas & Innovations

• Arts & Culture

• Travel & Food

• At the Smithsonian

• Photos

• Videos

• Games

300 x 250

728 x 90

728 x 90 Smithsonian.com extends the tenets of Smithsonian magazine online and creates an active community of curious visitors looking to interact with dynamic content.

Just for Fun

• Photo of the Day

• Video of the Day

• Games & Puzzles

Join Us

• Facebook

• Twitter

Who is visiting?*• 2,982,000 unique visitors

• 148,000 daily visitors

• 16 million page views

• Median age of 39

• 45%/55%; Male/Female

* comScore, September 2013

Smithsonian Digital Network 2014 Rates (NET)

CPM (NET)

Run of Network $30

Run of Site $32

Content Targeted Placements $35

Rich Media $35

Geo-targeted (by state) $38

Video Pre-Roll $50

Brand block (homepages across network) $50

Launch Pad $50

Half Page Roll Over $50

Content Frame/Background Takeover $50

Floating Prestitial/Interstitial $80

Dedicated E-Mail Blast $75

E-Newsletter Premium Ad $25

E-Newsletter Spotlight Ad $15

Contact Sheet Vice President, Advertising Sales & MarketingStephen P. Giannetti 212.916.1347 GiannettiS@si.edu

Publisher, Media & Business DevelopmentLori Erdos212.916.1337ErdosL@si.edu

Associate Publisher, Marketing Judy Glassman 212.916.1310 GlassmanJ@si.edu

Research ManagerLinda Lawrence 212.916.1329 LawrenceL2@si.edu

New York420 Lexington Ave., Suite 2335 New York, NY 10170

Account ManagersMeryle Lowenthal 212.916.1307 LowenthalM@si.edu

Walker Mason 212-916-1302 Masonw2@si.edu

Elise Boeger 212.722.2634 Eboeger@earthlink.net

Noelle Kennedy 212-916-1306 KennedyN2@si.edu

ChicagoSmithsonian Media 541 N. Fairbanks County, 23rd Floor Chicago, IL 60611

Susan Welter 312-850-0707

Welters@si.edu

West Coast (AK, ID, MT, OR, UT, WA, WY, CA, AZ, HI, NV) Smithsonian Media1 Cartier Court Rancho Mirage, CA 92270

Kelly Maier 310-469-8757 MaierK@si.edu

Northeast (MA, ME, NH, RI, VT)Herring & Associates12 Pine St. Swampscott, MA 01907

Sarah Herring 781.592.1700 Sarah@herringassoc.com

DetroitSmithsonian Media39577 Woodward Avenue, Suite 200 Bloomfield Hills, MI 48304

Laura Regalado 248-988-7704 RegaladoL@si.edu

Advertising Sales Offices

Southwest (AR, CO, LA, MS, NM, OK, TN, TX)Milligan Media3710 Rawlins Street, Suite 1010Dallas, TX 75219

Brian Davis 214-368-2001 bdavis@milliganmedia.com

Caribbean/Central America Southeast/Florida (AL, FL, GA, NC, SC, VA, WV)Z Media1666 Kennedy Causeway, Suite 602Miami Beach, FL, 33141 305.532.5223

Peter Zuckerman 305.532.5085 pzuckerman@zmedia-inc.com

Matt Cooper 305-520-5154 mcooper@zmedia-inc.com

Direct ResponseMI Media Services, L.L.C.32 Shepard Road Norfolk, CT 06058

Alycia Isabelle 860.542.5180 Alycia@mi-ms.com

EuropeThe Vision Network207 Regent Street, Suite 3 London, United Kingdom W1B 3HH

Will Nicholson 011 44 (0) 20 3355 8060 ext. 1 will@vision-network.eu

CanadaVictor Brown Associates5160 Explorer Drive, Unit 22 Mississauga, Ontario Canada L4W4T7 905.625.9631

Richard Brown R.Brown@vicbrownmedia.com

David Seaberg david.seaberg@vicbrownmedia.com

Greg Smith Gsmith@vicbrownmedia.com

JapanPacific Business IncAkutagawa Bldg., 7-7, Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026

Yoshinori Ikeda 011-81-3-3661-6138 pbi2010@gol.com

KoreaFirst Media Service CorporationSK Hubgreen #1122 73, Mapo-daero, Mapo-gu Seoul, Korea 110-721

B.J. Kim 011-82-2-738-3591 fmsc@unitel.co.kr

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 1,998,932 94.2Digital (Replica) 16,322 0.8

Total Paid Subscriptions 2,015,254 95.0Verified

Print 99,809 4.7Total Verified Subscriptions 99,809 4.7

Total Paid & Verified Subscriptions 2,115,063 99.7Single Copy Sales

Print 5,721 0.3Digital (Replica) 497 0.0

Total Single Copy Sales 6,218 0.3

Total Paid & Verified Circulation 2,121,281 100.0 2,100,000 21,281 1.0

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $5.99Subscription to 06/01/13 $38.00

since 06/01/13 $39.00Average Subscription Price Annualized(11 issue frequency) $18.62Average Subscription Price per Copy $1.69

(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2012.

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigital

(Replica)

TotalPaid

Subscriptions PrintDigital

(Replica)

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigital

(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

Jan. 1,994,661 15,782 2,010,443 99,809 99,809 2,110,252 6,433 510 6,943 2,100,903 16,292 2,117,195Feb. 2,001,961 16,486 2,018,447 99,809 99,809 2,118,256 6,646 540 7,186 2,108,416 17,026 2,125,442Mar. 1,980,815 16,504 1,997,319 99,809 99,809 2,097,128 6,028 591 6,619 2,086,652 17,095 2,103,747Apr. 2,003,917 16,476 2,020,393 99,809 99,809 2,120,202 5,322 445 5,767 2,109,048 16,921 2,125,969May 2,000,372 16,570 2,016,942 99,809 99,809 2,116,751 4,379 347 4,726 2,104,560 16,917 2,121,477June 2,011,862 16,115 2,027,977 99,809 99,809 2,127,786 5,516 549 6,065 2,117,187 16,664 2,133,851

MAGAZINE Publisher’s StatementSix months ended June 30, 2013Subject to Audit

Field Served: Coverage of culture in all its forms, including travel, the arts, history, biogra-phy, science and the natural world, through narrative, photography and first-hand reporting.

Published by Smithsonian Institution

Frequency: 11 times/year

04-1127-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

Paid SubscriptionsVerified

Subscriptions Single Copy Sales

Edition

Numberof

Issues Print

TotalPaid

Subscriptions Print

TotalPaid & Verified

Subscrip-tions Print

TotalPaid & Verified

CirculationPrint

TotalPaid & Verified

CirculationDigital

(Replica)

TotalPaid &Verified

CirculationRateBase

Targeted Edition Gold 3 1,059,986 1,059,986 1,059,986 1,059,986 1,059,986 1,050,000Targeted Edition Platinum 4 532,598 532,598 532,598 532,598 532,598 525,000Targeted Edition Business 3 550,049 550,049 550,049 550,049 550,049 550,000

PrintAverage for

Period

Digital(Replica)

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSAssociation:

Non-Deductible* 1,967,225 16,322 1,983,547 93.6Award Point* 15,843 15,843 0.7Sponsored Sales 15,864 15,864 0.7

TOTAL PAID SUBSCRIPTIONS 1,998,932 16,322 2,015,254 95.0

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 99,809 99,809 4.7

TOTAL VERIFIED SUBSCRIPTIONS 99,809 99,809 4.7TOTAL PAID & VERIFIED SUBSCRIPTIONS 2,098,741 16,322 2,115,063 99.7

SINGLE COPY SALES Single Issue Sales 5,721 497 6,218 0.3

TOTAL SINGLE COPY SALES 5,721 497 6,218 0.3TOTAL PAID & VERIFIED CIRCULATION 2,104,462 16,819 2,121,281 100.0

*Included in Average Price calculation

Verified Subscription:

Doctor/Health Care

Providers

PersonalCare

Salons

Business/Professional

Services Other

TotalPublic Place

Copies

Public Place 85,352 13,302 1,155 99,809

None

2008 % 2009 % 2010 % 2011 % 2012 %

Subscriptions:

Paid 1,948,135 95.8 1,969,110 97.3 1,983,308 96.8 1,988,983 95.0 2,029,206 95.0 Verif ied 78,333 3.9 48,333 2.4 60,000 2.9 97,540 4.7 99,809 4.7Total Paid & Verified Subscriptions 2,026,468 99.7 2,017,443 99.7 2,043,308 99.7 2,086,523 99.7 2,129,015 99.7Single Copy Sales 6,183 0.3 6,343 0.3 6,711 0.3 6,101 0.3 6,611 0.3Total Paid & Verified Circulation 2,032,651 100.0 2,023,786 100.0 2,050,019 100.0 2,092,624 100.0 2,135,626 100.0Year Over Year Percent of Change -0.6 -0.4 1.3 2.1 2.1Avg. Annualized Subscript ion Price $19.78 $19.20 $19.20 $18.70 $18.48

Page 2 of 4 • 04-1127-0Alliance for Audited Media

7. GEOGRAPHIC DATA for the January 2013 issueTotal paid & verified circulation of this issue was 0.2% less than the total average paid & verified circulation.

PAID SUBSCRIPTIONSVERIFIED

SUBSCRIPTIONS SINGLE COPY SALES

State PrintDigital

(Replica)

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

Digital(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &

Verified Circulation

Digital(Replica)

TotalPaid &

Verified Circulation

Alabama 20,632 20,632 936 936 21,568 87 87 21,655 21,655Arizona 39,051 39,051 1,578 1,578 40,629 41 41 40,670 40,670Arkansas 12,904 12,904 430 430 13,334 31 31 13,365 13,365California 230,415 230,415 11,602 11,602 242,017 332 332 242,349 242,349Colorado 47,016 47,016 1,623 1,623 48,639 171 171 48,810 48,810Connecticut 29,207 29,207 2,344 2,344 31,551 136 136 31,687 31,687Delaware 7,454 7,454 382 382 7,836 16 16 7,852 7,852District of Columbia 14,915 14,915 345 345 15,260 23 23 15,283 15,283Florida 108,803 108,803 5,998 5,998 114,801 280 280 115,081 115,081Georgia 42,810 42,810 2,515 2,515 45,325 93 93 45,418 45,418Idaho 11,711 11,711 372 372 12,083 23 23 12,106 12,106Illinois 73,919 73,919 4,498 4,498 78,417 136 136 78,553 78,553Indiana 35,331 35,331 1,614 1,614 36,945 126 126 37,071 37,071Iowa 19,915 19,915 603 603 20,518 28 28 20,546 20,546Kansas 20,514 20,514 745 745 21,259 98 98 21,357 21,357Kentucky 20,138 20,138 1,035 1,035 21,173 57 57 21,230 21,230Louisiana 18,213 18,213 737 737 18,950 45 45 18,995 18,995Maine 14,436 14,436 376 376 14,812 65 65 14,877 14,877Maryland 68,969 68,969 3,528 3,528 72,497 79 79 72,576 72,576Massachusetts 54,265 54,265 3,780 3,780 58,045 220 220 58,265 58,265Michigan 64,954 64,954 3,487 3,487 68,441 304 304 68,745 68,745Minnesota 39,558 39,558 1,324 1,324 40,882 52 52 40,934 40,934Mississippi 9,701 9,701 340 340 10,041 33 33 10,074 10,074Missouri 37,260 37,260 1,530 1,530 38,790 152 152 38,942 38,942Montana 11,262 11,262 222 222 11,484 7 7 11,491 11,491Nebraska 12,065 12,065 479 479 12,544 29 29 12,573 12,573Nevada 14,209 14,209 541 541 14,750 19 19 14,769 14,769New Hampshire 13,182 13,182 558 558 13,740 50 50 13,790 13,790New Jersey 50,163 50,163 6,786 6,786 56,949 352 352 57,301 57,301New Mexico 17,267 17,267 299 299 17,566 30 30 17,596 17,596New York 108,910 108,910 9,901 9,901 118,811 579 579 119,390 119,390North Carolina 54,264 54,264 2,560 2,560 56,824 89 89 56,913 56,913North Dakota 4,223 4,223 124 124 4,347 8 8 4,355 4,355Ohio 69,100 69,100 3,261 3,261 72,361 240 240 72,601 72,601Oklahoma 19,575 19,575 778 778 20,353 16 16 20,369 20,369Oregon 39,090 39,090 724 724 39,814 154 154 39,968 39,968Pennsylvania 96,164 96,164 5,189 5,189 101,353 180 180 101,533 101,533Rhode Island 7,394 7,394 501 501 7,895 45 45 7,940 7,940South Carolina 23,866 23,866 1,097 1,097 24,963 60 60 25,023 25,023South Dakota 5,469 5,469 153 153 5,622 8 8 5,630 5,630Tennessee 32,035 32,035 1,461 1,461 33,496 90 90 33,586 33,586Texas 102,250 102,250 5,763 5,763 108,013 270 270 108,283 108,283Utah 14,934 14,934 786 786 15,720 62 62 15,782 15,782Vermont 8,413 8,413 218 218 8,631 23 23 8,654 8,654Virginia 99,406 99,406 3,358 3,358 102,764 128 128 102,892 102,892Washington 64,021 64,021 1,625 1,625 65,646 325 325 65,971 65,971West Virginia 9,934 9,934 294 294 10,228 30 30 10,258 10,258Wisconsin 41,138 41,138 1,322 1,322 42,460 78 78 42,538 42,538Wyoming 5,123 5,123 66 66 5,189 8 8 5,197 5,197TOTAL 48 CONTERMINOUS STATES 1,965,548 1,965,548 99,788 99,788 2,065,336 5,508 5,508 2,070,844 2,070,844

Alaska 6,816 6,816 4 4 6,820 23 23 6,843 6,843Hawaii 9,025 9,025 11 11 9,036 7 7 9,043 9,043TOTAL ALASKA & HAWAII 15,841 15,841 15 15 15,856 30 30 15,886 15,886U.S. Unclassified

TOTAL UNITED STATES 1,981,389 1,981,389 99,803 99,803 2,081,192 5,538 5,538 2,086,730 2,086,730Poss. & Other Areas 1,584 1,584 1,584 1,584 1,584U.S. & POSS., etc. 1,982,973 1,982,973 99,803 99,803 2,082,776 5,538 5,538 2,088,314 2,088,314

Canada 6,269 6,269 6,269 895 895 7,164 7,164International 4,057 4,057 4,057 4,057 4,057Other Unclassified 15,782 15,782 15,782 510 510 510 15,782 16,292Military or Civilian Personnel Overseas 1,362 1,362 6 6 1,368 1,368 1,368

GRAND TOTAL 1,994,661 15,782 2,010,443 99,809 99,809 2,110,252 6,433 510 6,943 2,100,903 16,292 2,117,195

ANALYSIS BY ABCD COUNTY SIZE for the January 2013 issue

CountySize

% ofHouseholds

Total Paid &Verified

Circulation% of TotalCirculation

Index(% of Circulation/% of Households)

A 40 866,324 41.8 105B 30 647,628 31.3 104C 15 316,946 15.3 102D 15 239,946 11.6 77

County Size Group Definitions by the A.C. Nielsen Company- Data for the conterminous 48 states.

Page 3 of 4 • 04-1127-0Alliance for Audited Media

8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013

9. EXPLANATORY

10. VARIANCELatest released Audit Report for 12 months ended December 31, 2011; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

12-31-11 2,000,000 2,092,625 2,092,62512-31-10 2,000,000 2,050,019 2,050,01912-31-09 2,000,000 2,031,886 2,023,785 8,101 0.412-31-08 2,000,000 2,040,480 2,032,651 7,829 0.412-31-07 2,000,000 2,055,420 2,044,654 10,766 0.5

A. DURATION %(a) One to six months (1 to 6 issues) .............................. 2,009 0.2(b) Seven to eleven months (7 to 10 issues) .................. 12,284 1.3(c) Twelve months (11 issues) ........................................ 837,016 88.9(d) Thirteen to twenty-four months.................................. 80,687 8.6(e) Twenty-five months and more .................................. 9,383 1.0

Total Subscriptions Sold in Period ............................. 941,379 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 899,547 95.6(b) Ordered with material reprinted from this

publication............................................................. None(c) Ordered with other premiums, See Par. 9 ................. 41,832 4.4

Total Subscriptions Sold in Period ............................. 941,379 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... 941,379 100.0

Total Subscriptions Sold in Period ............................ 941,379 100.0

(a) Suggested Retail Prices: Subscriptions: To 06/01/13, Canada, 1 yr. $51.00; Inter-national, 1 yr. $64.00; since 06/01/13, Canada, 1 yr. $52.00; International, 1 yr.$65.00.

(c) Post expiration copies: None.

(d) DESCRIPTION OF DIGITAL (Replica): The Digital Edition (Replica) is an exact rep-lica of the print product in format and advertising content. The Digital Edition is avail-able via a growing list of digital edition storefronts and is able to be read on numeroustablets, smart phones and e-reader devices.

(e) Association (Non-Deductible): The average of 1,983,547 copies per issue(1,967,225 Print copies; 16,322 Digital (Replica) copies), shown in Par. 6 and includedin Par. 1, represents copies served to members of Smithsonian Associates. Benefitsinclude membership in the National Association with personalized Smithsonian Mem-bership card; 10% discounts at Smithsonian gift shops, in person or by mail-order oronline catalog and free admission to Cooper-Hewitt National Design Museum. $37.62is allocated for a 1 year subscription to this publication and is non-deductible fromdues.

(b) Average non-analyzed non-paid circulation for the 6 month period: 56,744copies per issue.

The following membership programs allocate $36.00 of dues for a 1 year subscriptionto this publication: Resident Membership, Friends of Smithsonian Membership, Coo-per-Hewitt Membership and Archives of American Art Membership. Dues for these pro-grams range from $41.00 to $20,000.00.

SMITHSONIAN magazine is published by the Smithsonian Institution. Employees/Vol-unteers, $12.00; Corporate Members, $12.00; National Members, $38.00.

(f) Award Point Subscription Sales: The average of 15,843 copies per issue, shown inPar. 6 and included in Par. 1, includes the following:

An average of 850 copies per issue represents copies purchased through the redemp-tion of Airline Frequent Flyer Miles valued at 3¢ per mile.

An average of 14,993 copies per issue represents copies purchased through the re-demption of award points valued at $1.00 per point.

(g) Sponsored Subscription Sales: The average of 15,864 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more.

(h) Use of Premiums: An alarm clock, a logo umbrella or an Eco tote bag with logo, withno advertised or stated value, was offered with subscriptions sold at 1 yr. $19.00, 2 yrs.$36.00 and 3 yrs. $48.00.

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules.

Parent Company: The Smithsonian Institution

SMITHSONIAN, published by Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560

LISA DUNHAM STEPHEN P. GIANNETTI Date Signed: July 30, 2013Consumer Marketing Director Vice President, Advertising

Sales & Marketing Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • URL: www.smithsonianmag.com Established: 1998 AAM Member since: 1999

Page 4 of 4 • 04-1127-0Alliance for Audited Media

Copyright © 2013 All rights reserved.

Analyzed Issue Date 01/01/1304-1127-0 Analyzed Issue Text (for double month issue date)

Average Single Copy Price 5.99Association Subscription Price 37.62U.S. Subscription Price 39.00Canadian Subscription Price 51.00International Subscription Price 64.00