AIRTELEXPRESS YOURSELF

“Company analysis of Airtel Telecom Industry”

Type Public, Listed on BSE

Founded 1985

Headquarters New Delhi,India

Key people Sunil Mittal

Industry Telecom

Revenue US$ 7.254 billion (2009)

Website Bharti Group Airtel

INTRODUCTION

BHARTI AIRTEL AIRTEL

Bharti Airtel , formerly known as bharti Tele-ventures ltd.(BTVL).

BTVL is among india ‘s largest mobile phone & fixed network operators.

The company is one of the world’s fastest growing telecom companies.

It offers its mobile services under the AIRTEL brand is headed by Sunil Mittal.

The company is the only operator to provide mobile services in all the 23 circles in india..

Airtel is a brand of telecomunication services in india operated by Bharti Airtel.

Airtel is the largest cellular service provider in india in terms of number of subscriber in india.

Bharti Airtel owns the AIRTEL brand & provides the following services under the brand name Airtel : mobile services, telephone & broadband services, long distance services & Enterprise services (telecomunications consulting for coporates).

COMPANY PROFILE Bharti Airtel is one of india ‘s leading

private sector provider of telecommunication services based on more than of 66,689,943 customers as on march 30,2010 consisting of 64,370434 GSM & 2,319,509 bharti telemedia subscribers.

The bharti airtel have been structured into 3 strategic business units (SBU) : Mobile Services And Telemedia Services (ATS), at last Enterprise Services.

COMPANY OVERVIEW

Annual sales : 02.62 Billion $

Net Income : 1.662 billion $ (2009)

Valuation of Assets : 11.853 billion $ (2009)[1]

Market value : 41 Billion $

SERVICES PROVIDED BY AIRTEL

Mobile Services with GSM technology

Fixed Line Connection

VSAT-Internet Services

Digital TV

Broadband Services

VISION & MISSION VISION To provide global telecom services and delight

customers

MISSON We will meet the mobile communication needs of

our customers through: Error – free service delivery Innovative products & services Cost –efficiency Unified messaging solutions

BUSINESS DIVISIONS

Bharti Airtel offers GSM mobile services in all the 23 circles all over the India & is the largest mobile service in the country based on the number of customers.

The group focuses on delivering Telecomunication services as an Integrated offering mobile ,Broadband & telephone , national & international distance &Data connectivity services to Corporate small , medium scale Services.

CONTD….

The group offers high speed Broad band internet with a best in class network with

landline services in 94 cities.

The company compliments its mobile ,broadband & telephone services with national & international

services . It has over 35,016 km of optic fibre on its national & long distance network.

PARTNERS

The company has a strategic alliance with singtel. the investment made by singtel is one of the largest investment made in the world outside singapore , in the company.

The mobile network equipment partners include NOKIA & ERICSSON . In the case of broadband , telephone services & enterprise services equipment supplier include SIEMENS, NORTEL , CORNING among others.

CONTD….

The company also has an information technology alliance with IBM for its group-wide information technology requirements and with NORTEL for call centre technology requirements.The centre operation for the mobile services have been outsourced IBMdaksh,Hinduja TMT.

AIRTEL WORLD’S FOURTH

LARGEST TELECOM FIRM India ‘s private leading telecom company BHARTI

AIRTEL has said its subscriber base has crossed the 124 million customers mark to become india’s large integrated telecom company,the figure includes from all units of the company- mobile services, telemedia services and enterprise services.

In the mobile segment the company ,the company has subscriber base of 72.07 millions as of july 2008 with BHARTI AIRTEL also becomes the 4th largest in – country mobile operator in the world. following china mobile Ltd., china unicom & AT &T inc.

AWARDS & RECOGNITIONS

FOR THE YEAR 2008-09

BHARTI AIRTEL has won the CNBC-TV18 india business leading award for the outstanding company of the year,2008.

BHARTI draws top honours at the NDTV profit business leadership award in the year 2008.

Bharti airtel ranked third on shareholder returns in business week IT 100 list.

SUBSCRIBER'S OF AIRTEL

Jun-

05

Sep-

05

Dec-0

5

Mar

-06

Jun-

06

Sep-

06

Dec-0

6

Mar

-07

Jun-

07

Sep-

07

Dec-0

7

Mar

-08

Jun-

08

Sep-

08

Dec-0

8

Mar

-09

0

2

4

6

8

10

12

14

16Subscriber's of Airtel

MARKETING STRATEGIES OF BHARTI AIRTEL

Market Segmentation:Geographical Segment(metropolitan & cities)Demographic Segment-middle income groupsPeople age group 20 to 28

Target Marketing:People who live in cities & townPoor or middle income group people Youngster in big citiesBusinessmen

CONTD……………

Positioning:Creating brands(Sachin Tendulkar & Sharukh Khan)Ads & promotionsPromotions for study of poor children

Marketing Mix:Price: Low price strategyPlace: Maximum outlets & service centersProduct: Varieties available for groupsPromotion: Various schemes for pre-paid & postpaid

MARKET COMPETITORS

customer satisfy with callrates & conectivity

(Airtel)

32%

68%

customer satisfy with callrates & conectivity (Airtel)

NO

YES

MARKET SHARE

airtel25%

relaince12%

bsnl38%

others25%

Brand Ambasder

THANK U….

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