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No Slide TitleMinister of Immigration
Attracting the skills and talent New Zealand needs for economic transformation
Minister of Immigration
New Zealand has the skills, talent and labour it needs
New Zealanders are confident of the security of our border
Migrants and refugees settle well and integrate into communities
Minister of Immigration
New Zealand environment
Strong economic growth has underpinned a large rise in employment
Strong job growth - 336,000 new jobs have been created since 2000 (2.1 million people in work)
Low unemployment (3.8%)
Skill shortages across most sectors
Skill shortages are the main constraint on expansion for 15% of businesses
Minister of Immigration
International context
Skill and labour shortages are a global phenomenon in developed countries:
Aging populations
Increasing international competition for skills eg Australia also marketing in UK, Europe and the US
Minister of Immigration
Government response
The Government has a number of programmes underway to help alleviate skill shortages:
Upskilling and training workers in NZ – industry training, Gateway, Modern Apprenticeships, Industry partnerships
Tailored immigration programmes to better meet labour market needs
New Zealand Now – attracting expats and skilled migrants
Minister of Immigration
Main countries permanent residents are from:
UK 41%
Work permits are up 12%
Labour market tested work permits up 3%
Working holidays are available for up to 40,000 18-30 year olds
Minister of Immigration
People with skills, qualifications, experience and language ability to settle quickly
Points-based system
Minister of Immigration
NZ diaspora more that ½ million – predominantly Australia and the UK
Second largest diaspora in the world – recognise that the OE is part of our culture
Three quarters are either intending to come home or will consider the option of coming home
Are an ideal talent pool:
Educated (44.6% tertiary qualified)
Minister of Immigration
New Zealand Now – approach
‘New Zealand Now’ brand developed to position NZ as premier destination to live and work
Aims to increase the pool of talent wanting to move to NZ
Provides a talent brand to link NZ offshore recruitment efforts
Complements NZ Inc promotions
Website is centrepiece of the programme -
Tells people about what NZ offers as a place to live, work and play
Allows them to begin the conversion process
Minister of Immigration
New Zealand Now launch 1 November 2005 – NZ House, London
Launched programme and website 1 November 2005
Marketing & PR designed to get people to consider NZ as a place to live and go to the website
Initial focus on UK market – included London Underground advertising, online advertising and PR
Launched into Australia (Sydney) in May 2006
PR campaign around UK expo in October
Minister of Immigration
London tube advertising
NZ first country to take this kind of marketing approach to attracting expats home
The website has had 23 million hits (120,000 unique visitors) since it was launched a year ago
Department commissioned UK research, June 2006:
21% of 25-45 year olds indicated at least some interest in moving to NZ
NZ rated very favourably for perceived cost of living, safety and security, stability for bringing up children and lifestyle
Minister of Immigration
Strong brand proposition
Simpler immigration processes
Promote benefits of welcoming immigrants to NZ
Improving settlement outcomes
Minister of Immigration
NZ Opportunities Expo
The Department has supported these expos since they began in 2002
Pilot approach this year with NZ ICT industry under the New Zealand Now banner
Positively positioned NZ as a destination for ICT job seekers
Cohesive message about ICT sector