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CQUniversity Beef Australia 2018

Industry Symposium

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CHRIS RIDDELL

Chris Riddell will officially open the 2018 Symposium and will be the MC for the day.

Chris Riddell is Australia’s most sought-after futurist, and an award-winning, industry-recognised keynote speaker on digital. He is also a renowned strategist and global emerging trend spotter for businesses and leaders in today’s disrupted world.

Chris Riddell was the first-ever Chief Digital Officer (CDO) for MARS Incorporated in Australia and New Zealand, architecting the corporate digital strategy behind brands such as Whiskas, Pedigree, Wrigley, Starburst, Masterfoods, Snickers and Maltesers. He is frequently called on as a futurist, speaker and expert

commentator to give insights into consumer technology trends within traditional media. Chris is a regular on Channel 7’s The Morning Show, The Daily Edition prime time shows, and ABC 774 Radio. His insights and expertise as a trend spotter extend far beyond the walls of the corporate world.

Chris Riddell is a senior advisor to businesses across industry verticals, with consulting expertise in the technology, transportation, manufacturing, healthcare, finance and communications sectors. He is a current board member of the Museum for Australian Democracy at Eureka and writes columns for online digital agencies and corporations, providing deep insights into the world of digital, disruption and future change.

He is Australia’s futurist for the leaders of tomorrow and keynote speaker for businesses of today.

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Session one: Setting up the Disruption AgendaKey Note Speaker, Hamish Macdonald will discuss the impact of global digital disruption on the Australian beef industry, the opportunities arising from it.

HAMISH MACDONALD – 2018 KEYNOTE SPEAKER

Hamish Macdonald is an award-winning Broadcaster and International Affairs Correspondent. Most recently he became a Fellow at Harvard University.

Hamish has covered war in Ukraine, Afghanistan and Libya, as well as the rise of ISIS in the Middle East, the rise of Donald Trump in America and the search for missing schoolgirls in Nigeria.

Hamish is a dynamic media professional with the capacity to shift between hard-

hitting political interviews on daily breakfast programs, to hosting prime-time comedy news programs, in-depth investigations, podcasting, digital strategy consulting and live events.

In 2013 Hamish was appointed International Affairs Correspondent for America’s ABC News, after a career anchoring and reporting for Aljazeera. At Australia’s Ten Network he was Executive Producer & host of prime-time series ‘The Truth Is?’.

Hamish has received a prestigious Walkley Award for Journalism and a Human Rights Australia Award for Journalism. Britain’s Royal Television Society named him “Young Journalist of the Year” in 2008 and GQ Magazine named Hamish “Media Man of the Year” in 2012.

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Session two: The Global State of PlayPanel Topic 1: The Economic and Political ClimateMacro level current topics on disruption on a political and economic macro level that are happening globally. This will then lead into the second Panel to talk about the repercussions of this in the beef industry on a global and domestic level.

Facilitator: Paul Barry

Panelists: 1. Andrew Robb2. Hamish Macdonald3. Peter Fitzsimons 4. Neer Korn

PAUL BARRY - FACILITATOR

Some journalists might see upsetting the Packers and Murdochs as career suicide, but Paul Barry has built his highly successful and respected career out of doing just that.

It’s not that he deliberately sets out with an agenda to make himself unpopular with business moguls, but the award-winning reporter and bestselling author’s hard hitting reports are renowned for taking no prisoners and brooking no favours.

Paul studied Politics, Philosophy and Economics at Oxford University. In 1973 he graduated with First Class Honours. Soon afterwards, he began his journalistic career in Lon-don as economics correspondent for the Investors Chron-icle. Born in England, Paul has lived in Australia since 1986

and is now one of the country’s most respected journalists. His films for the ABC’s Four Corners in the early 1990s won him every major TV award in Australia. One of the hardest hitting of Bar-ry’s reports was on multi-millionaire Alan Bond.

This led to his first best seller, The Rise and Fall of Alan Bond. Since then his books have dominat-ed the best seller lists. His second book, The Rise and Rise of Kerry Packer, was the top selling biography of the 1990s. He followed up with Going for Broke, the story of how Alan Bond hid his fortune, and then revealed how the Packers and Murdochs lost $950 million in One. Tel in Rich Kids. His latest book is a biography of James Packer titled Who Wants to be a Billionaire?

Paul Barry’s experiences and observations provide an interesting take on the media and a somewhat colourful view of ‘corporate crooks’. He recently launched thepowerindex.com.au, a website that explores who really runs Australia.

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ANDREW ROBB - PANELIST

Until his recent retirement from politics, Andrew Robb was Australia’s Minister for Trade and Invest-ment. In this role Mr Robb negotiated Free Trade Agreements with South Korea, Japan and China, as well as the 12 country Trans Pacific Partnership (TPP) free trade agreement and the Comprehensive Strategic Partnership with Singapore. Additionally he conducted 85 investment roundtables with 28 countries.

Mr Robb is currently a Board Member of the Kidman cattle enterprise, Chair of Asialink, Asialink Busi-ness and CNSDose, and strategic advisor to Beef Innovations Australia, as well as a range of national and international businesses.

His agricultural experience began as an animal health officer, with major involvement in the successful brucellosis and TB evaluation program in Australia’s beef herd.

Subsequently, as an agricultural economist, Mr Robb worked on public policy issues across a wide range of agricultural industries. He then was appointed the Executive Director (CEO) of the Cattle Council of Australia, before his appointment as Executive Director (CEO) of Aus-tralia’s peak farmer organisation, the National Farmers’ Federation.

Mr Robb stood for Parliament in 2004 and was elected to the Federal Seat of Goldstein until his move back into the private sector at the time of the recent 2016 election.As a Member of Parliament, he held positions as Chairman of the Government’s Workplace Relations Taskforce, Assistant Minister to the Minister for Immigration and Multicultural Affairs and then Minister for Vocational and Further Education.In Opposition, he held positions as Shadow Minister for Foreign Affairs, Shadow Minister for Infrastructure and Climate Change, Chairman of the Coalition Policy Development Commit-tee and Shadow Minister for Finance, Deregulation and Debt Reduction.

Following the Coalition victory at the 2013 election, Mr Robb was appointed to the Cabinet as Minister for Trade and Investment.In 2003, Mr Robb was awarded the office of the Order of Australia (AO) for his service to agriculture, politics and the community. As well, Mr Robb is the author of “Black Dog Daze: Public Life, Private Demons” (Melbourne University Publishing).

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HAMISH MACDONALD - PANELIST See page 3 for bio.

PETER FITZSIMONS - PANELIST

Peter Fitzsimons is a rugby star, best-selling author, well respected columnist for the Sydney Morning Herald and Sun-Herald and a television presenter on Fox Sports.

He speaks four languages, has played rugby for Australia, co-hosted radio shows with Mike Carlton and Doug Mulray, interviewed famous people around the globe from George Bush to Diego Maradona and written over twenty best-selling books including Batavia, Tobruk, Kokoda, A Simpler Time, Little Theories of Life and biographies on Douglas Mawson, Nancy Wake, Nene King, Les Darcy, Steve Waugh, Nick Farr-Jones, Kim

Beazley, John Eales and Charles Kingsford Smith.

In 2001 he was Australia’s biggest selling non-fiction author, duplicating that feat in 2004 with Kokoda. One of the ten most popular after-dinner speakers in Australia, he is married to Today Show co-host Lisa Wilkinson and they have three children.

Born on a farm in Peat’s Ridge, Peter went to Knox Grammar School, before accepting an American Field Service Scholarship to go to Ohio for a year. He returned to complete an Arts degree at Sydney University majoring in government and political science. In 1984 he broke into the Wallabies under the coaching of Alan Jones, then lived in France and Italy playing rugby for the next five years whilst learning both languages as well as Spanish. Upon his return to Australia he again played for the Wallabies, under Bob Dwyer, going on to play seven tests.

In 1989 he joined The Sydney Morning Herald full-time and has been one of their most popular columnists since. Andrew Denton has called him “Australia’s finest sports journalist.”

Peter Fitzsimons boasts an impressive list of interview credits including ex-president George Bush, Sir Edmund Hillary, Jodie Foster, Nicki Lauda, Joe Montana and Carl Lewis as well as all the major Australian sporting figures from Shane Gould to Lionel Rose and Allan Border. He has interviewed every Australian Prime Minister from Gough Whitlam through to Julia Gillard.

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NEER KORN - PANELIST

Neer Korn is an expert on Australian people. He has been studying social trends and consumer insights for major brands such as Nestlé, ABC and Sanitarium for 20 years. He has documented Australian attitudes in extraordinary detail and has unparalleled insight into Australian culture.

Neer has written over 120 large scale reports on Australian society of people aged 7 to 70. Neer is an expert advisor to Australia’s leading blue chip companies such as AMP, as well as government departments and not-for-profits. Filled with

learnings, ideas and provocations, Neer’s presentations are highly entertaining and innately interesting.

Neer provides fun and comprehensive analysis for conferences and corporate events encompassing all spheres of life including: careers, leisure, shopping, health, nutrition and wellbeing, finance, politics, media and new media, happiness, dreams and aspirations.

Neer’s writing and commentaries are published nationally, and he is frequently interviewed for press, radio and television. He is the author of two non-fiction titles: Shades of Belonging: Conversation with Australian Jews (HarperCollins Religious) which examined the attitudes of religion, and Life Behind Bars: Conversations with Violent Male Inmates (New Holland) based on three years of interviews at Sydney’s Long Bay Prison Complex.

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Session three: Market and Trade

What impact do these topical macro level pieces that are happening globally have on trade and investment and the growth markets (in-dustry not finance) and how sustainabil-ity is built around that for future growth around trade agreements in the EU/ UK and the im-pact on the supply chain.

Facilitator: Paul Barry, Journalist (bio p.4)

Panelists: 1. Colin Woodall 2. Andrew Brazier 3. Simon Quilty 4. Andrew McCallum

COLIN WOODALL - PANELIST

Colin Woodall is the Senior Vice President of Govern-ment Affairs for NCBA in Washington, D.C. He serves as NCBA’s chief lobbyist on Capitol Hill and leads the Washington office in developing strategies to ensure that the cattle industry’s voice is being heard by poli-cy makers.

Originally from Big Spring, Texas, Colin graduated from Texas A&M and then worked as a grain eleva-tor manager and merchandiser for Cargill at several locations in western Kansas and the Oklahoma pan-handle.

After venturing to Washington, Colin took a job with U.S. Senator John Cornyn from Texas. He has been with NCBA since 2004.

He is a member of the Government Relations Leadership Forum, the Agribusiness Club of Washington, D.C., the Washington Agricultural Roundtable, and is a past Chairman of the Board of Directors for the Agriculture Council of America. He also volunteers as a

junior commercial steer show judge at the San Antonio Livestock Exposition.

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ANDREW BRAZIER - PANELIST

Andrew grew up on a mixed farming operation in Central West NSW, Australia. After receiving an Agricultural Degree in Sydney, Andrew re-turned to the family farm and managed the Operation with his father for a number of years before taking an opportunity off-farm to trade beef and sheep-meat from Australia and New Zealand, getting his first experience of what happens downstream from a farm in a Supply Chain.

In 2004 Andrew then took on the challenge of developing a Supply Chain line for McDonald’s, sourcing Australian and New Zea-land lean beef for the USA. That business evolved into a coordinating hub for all beef raw material out of Australia and New Zealand for the McDonald’s system.

In 2014 Andrew went from being a supplier to the McDonald’s System to joining the Corporation, moving to Chicago where he works in the Strategic Sourcing Function of the Global Supply Chain & Sustainability Department. He has Com-mercial responsibilities for the Beef, Pork and Fish categories in Asia Pacific, Mid-dle East and Africa which covers more than 10,000 restaurants in 37 countries.

This role coordinates the strategy of the corporate business with management of key suppliers to meet market expectations to deliver a safe, assured supply of product, while maintaining stable, competitive pricing. Andrew is very passion-ate about the opportunity to link the farm to the consumer in order to create opportunities for the Supply Chain.

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SIMON QUILTY – PANELIST

Simon graduated from a bachelor of Melbourne University Agricultural Science in 1987. He first job was as a research officer with the Victorian Farmers Federation Pastoral Group for four years and was involved with bringing farmers and the meat processing sector together in Victoria with initiatives like establishing a direct shipping service from Victoria into Japan to open up the Victorian chilled beef market in Japan. Simon moved into the meat trading and processing sector in 1990 working for Louis Dreyfus Australia for four years - spending part of his training in North America - at the time LDC was the largest single buyer of

export beef in Australia. Simon’s career moved to ConAgra Foods who at the time owned Australian Meat Holdings and DR Johnston where he worked for seven years and once again resided overseas - his involvement with meat trading remained until 2010 with his own trading company and established his own brand names in various countries. In recent years Simon has moved into the risk management sector and developed derivatives and meat swaps that are used by companies in both North America and Australia on managing price risk in processed meat and livestock. Simon spent two years working as a consultant with FC Stone in started up the livestock and meat desk and in 2015 co-founded the Southern Aurora Group who specialise in an electronic trade platform called Reimann - today he retains his shares in Southern Aurora Group but is an independent meat and livestock analyst and also brokers swaps on behalf of large financial institutions in Australia and brokers physical meat products around the world working exclusively for a large international company that interests in both China, Australia and the US. Simon also has a very active meat and livestock consulting business and works closely with medium size meat processors, live cattle exporters, farmers and importers in China and the US. Simon is a member of the Agricultural Institute of Australia.

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ANDREW MCCALLUM - PANELIST

Andrew is the Global Manager - Trade & Market Access for Meat & Livestock Australia (MLA).

Andrew leads MLA’s international trade portfolio and conducts pivotal trade reform advocacy on behalf of the Australian red meat industry. This includes input into World Trade Organization rounds, free trade agreement negotiations, bilateral and technical market access issues.

Andrew has a background in trade advocacy, market research, market insights and international marketing gained in government, industry service organisations and commercial consultancy.

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Session Four - Banking on the Bulls

Investors in the Beef Space who have executed and why.

Facilitator: Chris Ridell (bio p.2)

Panelists: 1. David Goodfellow 2. David Bryant 3. Phil Cummins 4. Danny Thomas

DAVID GOODFELLOW

David’s career spans 30yrs in agriculture, starting as a Jackeroo on a sheep station in Western NSW and progressing to have held senior roles as CEO of Mutual Trust then CEO of Paraway Pastoral Company then Group General Manager of Elders and then CEO of Rifa Salutary, a start-up Australian pastoral company funded with Chinese capital. More recently, David has joined Canadian Pension Plan OTPP to expand its agricultural investments in Australia. David has invested over $1bn of mostly foreign capital into Australian agriculture over the last 12 years comprising 52 acquisitions of Australian farmland.

DAVID BRYANT - PANELIST

David Bryant, BIO David Bryant established RFM in February 1997 and since that time has led the team that is responsible for the acquisition of large-scale agricultural property assets and associated water entitlements.

As of 30 June 2017, RFM manages over $640 million of agricultural assets. On a day-to-day level, David is responsible for leading the RFM Executive, maintaining key commercial relationships and sourcing new business opportunities.

David holds a Diploma of Financial Planning from the Royal Melbourne Institute of Technology (RMIT) University and a Master of Agribusiness from The University of Melbourne.

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PHIL CUMMINS - PANELIST

Phillip joined NAPCO in November 2017 as Chief Executive officer, prior to Phillip’s appointment to CEO Phillip lead the transition of the investment of QIC to Napco which was com-pleted in May 2015. Within the transition stages Phillip was also Chairman of the board to Napco.

Prior to joining NAPCO Phillip has had extensive experience in managing QIC Private Capital Program, which he joined in 2006. Phillip has had previous responsibilities for Food and Agribusiness and driving QIC co-investment and direct invest-ment activity.

QIC has had a number of investments in the Food and Agri-business sector globally and currently has a strong focus on Australia. QIC manages $5.3b of private equity investments including 25 co-investments and direct investments.

Prior to joining QIC Phillip was an investment banker focused middle market and growth companies. He advised on over US3.2b of capital raisings and 12 completed M&A transac-tions.

Phillip holds a Bachelor of Commerce, is a Chartered Financial Analyst and a member of the Institute of Chartered Accountants Australia and New Zealand.

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Session Five: Innovation in the Top Paddock

Speakers: Sarah Nole & Professor David Swain

SARAH NOLET - SPEAKER

AgTech: Finding Value in all the Hype

Sarah will discuss the digi tech space and what the future for Ag and tech looks like. Sarah Nolet is a globally recognized food systems innovation expert and the CEO of AgThentic, a global food and agriculture technology consulting firm.

Sarah has been instrumental in building the early-stage food system innovation ecosystem in Australia, including coaching dozens of startups, designing accelerator programs, and helping industry and government to implement international best practices in food and ag innovation.

A systems thinker with an understanding of the complexities of the food system, Sarah brings a visionary yet pragmatic approach to her work with farmers, agribusinesses, universities, investors and entrepreneurs. Sarah holds a Masters in System Design and Management from MIT, and a B.S. in Computer Science and Human Factors Engineering from Tufts University precision livestock man-agement and the use of sensor technology to un-derstand cattle behavior .

PROFESSOR DAVID SWAIN - SPEAKER

Agritech: less talk and more action! Solving real production problems in the digital age

Dave Swain is recognised nationally as a leader in the field of preci-sion livestock management and has chaired the Northern Australian Beef Research Committee (NABRC) working group for strategic plan-ning in the area of precision livestock management. Throughout his career Dave has been a project leader for more than 10 collaborative research projects including three large European Union international grants. Dave led a $1.5 million federally funded project that explored the opportunity for autonomous cattle control (virtual fencing) to protect riparian areas in extensive grazing systems. As a Principal Research Scientist in CSIRO he was involved in estab-

lishing a new capability in precision livestock management (PLM) to address issues associat-ed with livestock-environment interactions. The PLM work involved his leadership in developing wireless sensor network capability for live-stock research and associated livestock management.

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JUAN MORENO - SPEAKER

Reproductive Technologies, Genomics and a sustainable world

Juan Moreno will speak about sexing technologies and the ground breaking and exclusive approach the company aims to deliver on producing sex sorted semen around the globe.

TIM GENTLE - SPEAKER

DIY Virtual Reality Farm Experiences

Founder of Think.Digital, Digital Crusader, Educator & Entrepreneur. An advocate for regional, rural and remote Australia. Tim will discuss DIY Virtual Reality Farm Experiences. He has over 20 years of experience in Marketing and the Digital world. Tim’s energy, enthusiasm and industry knowledge has been shared in well over 1500 workshops both internationally and across Australia. Tim has also architected over 1000 websites for an array of customers.

Tim’s #ThinkDigitalCoach is a hi-tech 14-metre classroom on wheels, that travels throughout Australia providing digital education, experiences, and education. Tim has also created #FarmVR a Virtual Reality farming experience, to help educate people where their food comes from and to inspire them to consider agriculture as a career pathway. Tim’s mission is to build the digital skills and confidence of those he meets and has vision is to help bridge the digital divide between the city and country.

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Session Six: Disruption ConsumptionCHEF AFIT - PANELIST

Holycow! started from a small non-permanent hawker joint.

Chef Afit created the recipe from his home kitchen. The con-cept was simple, he wanted to make Wagyu beef affordable for everyone.

Since he started the business in 2010, currently Holycow! STEAKHOUSE By Chef Afit has 21 outlets in 7 cities in Indonesia. Serving more than 2 million plates of steaks per year.

Chef Afit and his wife Lucy Wiryono, together with all the crew, are determined to give you the best STEAKperience by providing great-quality steaks com-plemented with a proud-to-serve attitude.

Session Seven: Global Trust Crisis

Facilitator: Chris Riddell (bio p.2)Panel: 1. Trent Lund 2. Rebecca Huntley 3. Dr. Joanna McMillan 4. Jess Pryles

TRENT LUND - PANELIST

First and foremost, Trent is a father of carnivores and lover of BBQ’s and started his working life in electronics and Ag automation. Trent has spent most of his career working globally in business strategy and technology. Trent leads PwC’s Innovation and Ventures business responsible for creating technology based businesses to disrupt tradition-al industries.

Trent is leads the PwC collaboration with Google, Data61 and CSIRO and has developed several platform businesses

such as PwC’s; PaidRight, Next Platform and is the Global sponsor of the PwC Food Trust Platform. That Food Trust Platform has been developed to remove counterfeit food products and increase the value that can be captured by Australia’s unique providence.

Trent also sits on the board for the Australian Centre for Robotic Vision (ACRV) and was Founder and Sponsor of the PwC Chair for the Digital Economy with QUT.

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REBECCA HUNTLEY - PANELIST

Rebecca Huntley is one of Australia’s foremost researchers on social trends.

She holds degrees in law and film studies and a PhD in gender studies.

For nearly nine years, Rebecca was at the global research firm Ipsos. From 2006 until 2015, she was the Director of the Mind & Mood Report, Australia’s longest-running social trends report.

She is the author of numerous books, and was a feature writer for Australian Vogue, a columnist for BRW and the presenter of Drive on a Friday on Radio National.

Rebecca is on the Artistic Advisory Board of the Bell Shakespeare Company and is an adjunct senior lecturer at the School of Social Sciences at The University of New South Wales. She currently provides research counsel to Essential, an integrated research and communications agency in Australia and New Zealand.

DR. JOANNA MCMILLAN - PANELIST

Originally from Scotland, Joanna came to Australia in 1999 qualified with a Bachelor of Science with First Class Honours in Nutrition and Dietetics. She then won a scholarship to com-plete her PhD with The University of Sydney, which she was awarded in 2006.

Joanna has extensive media experience as a health present-er with a particular skill in translating science into everyday messages to benefit us all. She is a regular on our TV screens with appearances on numerous shows including The Today Show, A Current Affair, Nine News, 7 News, Studio 10, Destina-

tion Happiness and ABC Catalyst.

Joanna is an accomplished author, having published several books on nutrition and health, including her latest Get Lean, Stay Lean – The 6-step program for a happier, healthier body, for life.

Joanna’s journalistic career has seen her contribute and consult for numerous pub-lications and online blogs, including her own. Her enormously successful weekly column in Sunday Life, My Day on a Plate, has now been running for several years. Dr Joanna is a proud ambassador for Diabetes Australia, The Skin and Cancer Foundation and FoodBank.

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JESS PRYLES - PANELIST

Jess Pryles is a cook, author, TV host and a professional Hardcore Carnivore.

She creates dynamic original recipes with a Southern and Tex-Mex twist, and is also a respected authority on low’n’slow smoked meats, particularly Texas style barbecue.

In addition to being a maven of all things meaty, Jess is a co-founder of the Australasian Barbecue Alliance, creator of the internationally-acclaimed line of meat & steak seasoning rub, Hardcore Carnivore®, and has authored a cookbook of the same name.

Her original recipes, meat articles and photography reach hundreds of thousands of fans each year and resonate with likeminded meat-fans around the globe. Born in Melbourne, she now resides in Austin, Texas.