Minimum Marketable Features @ BarCamp Shanghai
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Transcript of Minimum Marketable Features @ BarCamp Shanghai
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Minimum Marketable Features
Maxime Guilbot – maxime (at) ekohe.com
Sunday, December 6, 2009
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Sunday, December 6, 2009
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Ways to fail
• Insufficient investment
• Conflict between partners
• Bad idea from the start
• Wrong strategy
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Insufficient investment
• Expenses are too high (or too fast)
• Revenues are too low (or too slow)
• Forgot to include food in the business plan
Sunday, December 6, 2009
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Wrong Strategy
• Forgot about the Marketing
• Too many features and not the right feature
• Terrible usability
• Didn’t think about the chicken & egg problem
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Why my product will be a success?
• Because it has more features than the competition
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Why my product will be a success?
• Because it has more features than the competitionWRONG
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Acceptance testing
• Cucumber / Webrat
• Test your web application
• Features & Scenario
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Sunday, December 6, 2009
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Ask yourself why?
• Pop the why stack max 5 times
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Business values
• Protect revenue
• Increase revenue
• Manage cost
• Increase brand value
• Make the product remarkable
• Provide more value to your customers
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• Why login?
• Why identify users?
• Why people like to know who is publishing what?
• Why does content have to appear trustworthy?
• Why do I want to get people interested in the website?
• Why do I want to get more money in ads?
• Increase Revenue!
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If you’re about to implement a feature that doesn’t support one of those values, chances are you’re
about to implement a non-valuable feature
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Make profit?
• Don’t try to be Facebook, Youtube, etc.
• Create a product that can be viable with a small set of users
• Find a price!
• 30-day free trial
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Some Secrets
• Stay focused, offer one solution to one problem
• Release very early
• Get feedback very early
• Incrementally improve your product
• Don’t forget to put a price on it
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Sofa• sofa-app.com
• Timing management for small teams and projects
• People simply record their time and team leaders can invoice / bill their customers easily
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References
• http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08
• http://cukes.info/
• http://wiki.github.com/aslakhellesoy/cucumber
Sunday, December 6, 2009