Mini-Curso - Search Engine Optimization
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Search Engine OptimizationSEO
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O que é SEO?
• Se é SEO não é MEO...
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Como ser o primeiro?
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http://www.youtube.com/watch?v=BNHR6IQJGZs
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http://www.youtube.com/watch?v=BNHR6IQJGZs
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http://www.youtube.com/watch?v=BNHR6IQJGZs
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• Técnicas• Métodos• Facilitadores
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Airton Aparecido Zanon
• Programador na FEF• Co-Fundador da Agência Saga• Narigudo
/airton.zanon
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O que é SEO?
• Marketing!• SEO vs. SEO;• Conteúdo + Técnicas
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Por que utilizar?
• Site Estruturado• Visibilidade• Conversões
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Requisitos Mínimos
• 1 Computador com editor de texto :D• Saber o básico de HTML / HTML5• Ferramentas Certas• Café• Dedicação
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MAS COMO COMEÇAR?
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SEO É COMO UMA CRIANÇA
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Primeiro passo!
• Espionagem!
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Segundo Passo!
• Objetivos– Defini-los;
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Terceiro Passo!
• Definição das Estratégias– Conteúdo– Tags– Técnicas
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SEO On-Page / Off-Page
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Caça Palavras
http://adwords.google.com/keywordplanner
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Tags
• <title>• <meta name=“”>• <h1> a <h6>• <strong>• <section> <article> <nav> <aside>
<header> <footer> <hgroup>
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Exemplo
<head>
<title>Título Objetivo - Único - Entre 60 e 70 Caracteres</title>
<meta name="description=" content="Descrição do site que se envolva com o título, também única por página.">
<meta name="robots" content="index">
<meta name="language" content="pt-br">
</head>
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Exemplo<body>
<section>
<nav>
<ul><li>Menu</li></ul>
</nav>
<article>
<header>
<h1>Repetir Título Objetivo ou parecido</h1>
<h2>Sub-Título da página</h2>
</header>
<p> text text text <strong>Keyword</strong> text text </p>
<footer>
</footer>
</article>
</section>
</body>
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Imagens
• Title + Alt– Simples Descrição
• Nome Descritivo
• Ex: <img src="imagem.jpg" title="Título Da Imagem" alt="O que é a imagem" />
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URL’s
• Não – Amigável (www.meusite.com/noticia.php?notid=50?cat=2)
• Amigável (www.meusite.com/noticia/categoria/nomenoticia)
• Utilize keywords• Simples Navegação
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Links
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Links
• Title– Simples Descrição
• Links Canônicos• Texto Âncora• No Follow
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Exemplo
• Link Normal– <a href="link" title="descricao do link"> Texto Âncora </a>
• Link Canonical– <link rel="canonical" href="www.meusite.com" />
• No Follow– <a href="http://www.outrosite.com" rel="nofollow">Sites</a>
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DeepLinks
• Links Internos• Fazer o usuário navegar no site• Credibilidade• Ex: www.meusite.com/blog/seo/tecnicas
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Sitemaps
• Prepare dois sitemaps– Para Usuários– Para motores de busca
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Exemplo
• Seja Objetivo!
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Exemplo
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
<url>
<loc>http://fef.br/</loc>
<lastmod>2014-09-12T00:28:59+00:00</lastmod>
<changefreq>daily</changefreq>
<priority>1.0000</priority>
</url>
</urlset>
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Gerador de Site Map
http://tools.webmasters.sk/sitemap-creator.php
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Breadcrumb
• Pequenas Migalhas• Home > Notícias > Nome da Notícia• Home > Página 1 > Página 2
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Serviço e Conteúdo
• Nenhum SEO faz milagre• Faça um estudo• Seja melhor
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Robots.txt
• Utilizado pelos os Motores de Busca• Permissão em pastas
User-agent: *
Disallow:
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Página 404
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Web e Mobile
• Não ter conteúdo duplicado• Responsivo é Atrativo• Redirecionar URL
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Certificado SSL
• Garante Segurança• HTTP vs. HTTPS
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FREE??
https://www.startssl.com/
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Page Rank
• Algoritmo• Fator de Links
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http://www.youtube.com/watch?v=BNHR6IQJGZs
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Red Black Hat
• Texto Escondido• Keywords pra Caramba em:
– Alt / Title / Meta Tag;
• Páginas “Laranjas” (Redirect)• Spams
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Link Building
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidadelink
linkhttp://www.meusite.com/paginaA.html
http://www.outrositeA.com/pagina1.html
http://www.outrositeB.com/pagina2.html
http://www.outrositeC.com/pagina3.html
link
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Google Analytics
http://analytics.google.com
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Google Web Masters
http://www.google.com.br/webmasters/
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Sites Recomendados
• Aprender (Novidades)– http://www.agenciamestre.com/blog/– http://www.seomaster.com.br/blog
• Divulgação (Grátis)– http://www.boo-blogs.com/– http://www.ocioso.com.br/
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SITES BONUS!
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Verificando...
https://ahrefs.com/
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Verificando...
http://webxtool.com/