Mindmap of the Facebook Advertising System
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Transcript of Mindmap of the Facebook Advertising System
– Leads
– Sales
– Growing Audience
– Front end Freebie
– Back end Product
– Fans
– Custom Audience • People who know you
• Customers
• Subscribers
• Connections
– Google+
• Custom Audience Pixel
– Retargeted Audience • People who've been to your website
• Casual Visitors
• Fence Sitters
• Previous Buyers
– Look alike audience • Twin /Dopplegangers
• Look like your fans
• Look like your customers
• Look like your retargeted audience
– Saved Target Group • Spy
• Demographics
• Interests
• Behaviors
– Thrive Themes
– Thrive Themes
– Thrive Themes
– Set your budget and pricing options
– Specific to target audiences
– Optimize for conversions
– Ads • Variations
• Intriguing content
• Image
– Match to your audience
• Call to action
– Button
– No Button
– Facebook ads
– Landing page conversion rate
– CPC • Cost per Ccick
– CPL • Cost per Lead
– CPM • Cost per 1,000 Impressions
– CPA • Cost per acquisition
– CTL • Click to lead %
– CTC • Click to conversion %
– RPL • Revenue per lead %
– AOC • Average order value
– IROAS • Initial return on ad spend multiplier
John D. Hipsley Ikon Graphic Communication [email protected]