Facebook promotionin a nutshell

Facebook Ads (paid)

• Promoting a specific post

Always in the right side columnTarget audience tweakeable (FB demographics)

Facebook Ads (paid)

• Create a new ad (image + title + short txt)

Always in the right side column Target audience tweakeable (FB demographics)

Sponsored Story (paid)

• Related to a page likeIf someone likes your page, their friends see this

Always in the right side column Target audience tweakeable (FB demographics)

Sponsored Story (paid)

• Related to a checkinIf someone checks in, their friends see this

Always in the right side columnTarget audience tweakeable (FB demographics)

Sponsored Story (paid)

• Related to a post likeIf someone likes your post, their friends see this

Always in the right side columnTarget audience tweakeable (FB demographics)

Offers (free)• Show offer as post on company wallFriends can get and share the offer

Pin as top message | People pics work bestRe-share every 2-3 days | Combine with Ads & Sponsored Stories