Only a few weeks remain until the Kraft Foods World Travel Retail (KFWTR) team hosts a very special event at TFWA World Exhibition in Cannes - Delighting Travelers - at which we will share with our industry partners a bold and compelling vision. But in the meantime, we hope that you have been enjoying the latest news stories from our leading brands. This time around, we continue our Delighting Travelers theme with a closer look at the 111th anniversary celebrations of our much-loved chocolate brand, Milka.

Milka is one of the world’s leading chocolate brands and a star performer in the KFWTR portfolio. Created by Suchard in Switzerland in 1901, Milka’s popularity quickly grew both in Europe and around the globe as consumers discovered the unique taste of its tender Alpine milk chocolate. Today, the brand’s distinctive lilac-colored packaging and the famous Milka lilac cow are renowned worldwide, unique symbols of the choco-late’s Alpine heritage.

2012 marks an important milestone in Milka’s history as the brand celebrates its 111th anniversary. In recognition of this exciting event, the KFWTR team has developed a unique 111 years cele-bration program and a number of promotional concepts, all of which are exclusive to the travel retail channel. One outstanding example is the Travel Retail Exclusive Anniversary Bag, decorated with historical Milka brand images, and presented free to shoppers when they purchase any 3 (1 + 1 +1 ) Milka products in-store. Feedback from participating stores reveals that this enticing promotion has generated a double digit sales increase.

KFWTR also has introduced a series of high-profi le in-store activities at some of the world’s leading airports, including Paris CDG, Sao Paolo, Frankfurt and Istanbul Ataturk. Working hand-in-hand with its retail partners, the KFWTR team has transformed travel retail stores into idyllic Alpine worlds, bringing the magical world of Milka to life and creating delightful moments for travelers around the globe. At Frankfurt Airport, for example, authentic cow bells, Alpine milk churns, a wooden milk wagon and an expanse of Alpine grass,

have had travelers queuing not only to receive their Milka anniversary gift bag but also to have their photograph taken in the brand’s theatrical Alpine world.

“Milka is one of the most well-known and much-loved brands around the world and in Travel Retail thanks to its unique brand equity,” comments Nicole Hatt, Manager Category Marketing. “We are excited to celebrate its 111th anniversary with exclusive activities and promotions, working closely with our retail partners to create an excellent shopping experience while enabling sales uplift. For the KFWTR team, it’s yet another exciting way in which our brands are delighting travelers worldwide.”

MILKA CELEBRATES 111th BIRTHDAY

Zurich, September 25th, 2012

Only a few weeks remain until the Kraft Foods World Travel Retail (KFWTR) team hosts a very special event at TFWA World Exhibition in Cannes - Delighting Travelers - at which we will share with our industry partners a bold and compelling vision. But in the meantime, we hope that you have been enjoying the latest news stories from our leading brands. This time around, we continue our Delighting Travelers theme with a closer look at the 111th anniversary celebrations of our much-loved chocolate brand, Milka.

Milka is one of the world’s leading chocolate brands and a star performer in the KFWTR portfolio. Created by Suchard in Switzerland in 1901, Milka’s popularity quickly grew both in Europe and around the globe as consumers discovered the unique taste of its tender Alpine milk chocolate. Today, the brand’s distinctive lilac-colored packaging and the famous Milka lilac cow are renowned worldwide, unique symbols of the choco-late’s Alpine heritage.

2012 marks an important milestone in Milka’s history as the brand celebrates its 111th anniversary. In recognition of this exciting event, the KFWTR team has developed a unique 111 years cele-bration program and a number of promotional concepts, all of which are exclusive to the travel retail channel. One outstanding example is the Travel Retail Exclusive Anniversary Bag, decorated with historical Milka brand images, and presented free to shoppers when they purchase any 3 (1 + 1 +1 ) Milka products in-store. Feedback from participating stores reveals that this enticing promotion has generated a double digit sales increase.

KFWTR also has introduced a series of high-profi le in-store activities at some of the world’s leading airports, including Paris CDG, Sao Paolo, Frankfurt and Istanbul Ataturk. Working hand-in-hand with its retail partners, the KFWTR team has transformed travel retail stores into idyllic Alpine worlds, bringing the magical world of Milka to life and creating delightful moments for travelers around the globe. At Frankfurt Airport, for example, authentic cow bells, Alpine milk churns, a wooden milk wagon and an expanse of Alpine grass,

have had travelers queuing not only to receive their Milka anniversary gift bag but also to have their photograph taken in the brand’s theatrical Alpine world.

“Milka is one of the most well-known and much-loved brands around the world and in Travel Retail thanks to its unique brand equity,” comments Nicole Hatt, Manager Category Marketing. “We are excited to celebrate its 111th anniversary with exclusive activities and promotions, working closely with our retail partners to create an excellent shopping experience while enabling sales uplift. For the KFWTR team, it’s yet another exciting way in which our brands are delighting travelers worldwide.”

MILKA CELEBRATES 111th BIRTHDAY

Zurich, September 25th, 2012