Mikael Leinonen, MyGamez

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We make mobile game publishing in China easy! Winter Nights Helsinki 2016

Transcript of Mikael Leinonen, MyGamez

Page 1: Mikael Leinonen, MyGamez

We make mobile game publishing in China easy!

Winter Nights Helsinki 2016

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• Publisher of foreign mobile games in China • Shanghai, Tianjin, Taipei, Pori, Vancouver,

Kuala Lumpur • First publisher with the Single SDK

publishing model for China Android

MyGamez in brief

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China the Good, the Bad and the Ugly

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China - the Good

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mobile games market globally#1

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• Spending money • Decent devices • Gaming crazy • Connected

Android players are good!

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Big demand for foreign

games

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China - the Bad

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• Regulation is… weird? • Dozens of Android stores to cover • Billing is a head ache: SDKs • Game stores are demanding • Ads - it’s complicated • No Facebook replacement • Lot of device models to cover

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20%

20%

30%

30%

24%

24%

48%

5%

More hands sharing the pie

Billing

Distribution channel

Publisher

Game developer

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China - the Ugly

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• Copy right = right to copy • Business culture is different

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Big workload + long time to market + small revenue share + no ad revenues + highly competitive

market = high risk

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How MyGamez can help?

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Risk & hassle minimized

MySDKTM

土豆logo(带slogan,需在土豆市场部指导下使用该LOGO)

不带slogan组合

聚乐游戏WWW.JOLOPLAY.COM

Pantone 021 C

Pantone 1495 C

• Only one SDK integration • Time to market: 1-2

months • Strong marketing, proven

results • Fair business model

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Thank you!Mikael Leinonen, CEO

[email protected]