Mikael Leinonen, MyGamez
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Transcript of Mikael Leinonen, MyGamez
We make mobile game publishing in China easy!
Winter Nights Helsinki 2016
• Publisher of foreign mobile games in China • Shanghai, Tianjin, Taipei, Pori, Vancouver,
Kuala Lumpur • First publisher with the Single SDK
publishing model for China Android
MyGamez in brief
China the Good, the Bad and the Ugly
China - the Good
mobile games market globally#1
• Spending money • Decent devices • Gaming crazy • Connected
Android players are good!
Big demand for foreign
games
China - the Bad
• Regulation is… weird? • Dozens of Android stores to cover • Billing is a head ache: SDKs • Game stores are demanding • Ads - it’s complicated • No Facebook replacement • Lot of device models to cover
20%
20%
30%
30%
24%
24%
48%
5%
More hands sharing the pie
Billing
Distribution channel
Publisher
Game developer
China - the Ugly
• Copy right = right to copy • Business culture is different
Big workload + long time to market + small revenue share + no ad revenues + highly competitive
market = high risk
How MyGamez can help?
Risk & hassle minimized
MySDKTM
土豆logo(带slogan,需在土豆市场部指导下使用该LOGO)
不带slogan组合
聚乐游戏WWW.JOLOPLAY.COM
Pantone 021 C
Pantone 1495 C
• Only one SDK integration • Time to market: 1-2
months • Strong marketing, proven
results • Fair business model