MICROSTRATEGYANALYTICS PLATFORM

Trends in Analytics

Sanju Bansal Co-Founder

About MicroStrategy

Company

• Top independent analytics software platform vendor

• 20+ years old, publicly traded

• Approximately $600M revenue in 2012. No debt, $200M+ cash in the bank

• Global presence with operations in 23 countries

Technology

• Long-time market leader and innovator in analytics

• Unique unitary architecture, known for high performance and scalability

• Revolutionary Cloud-based analytics services

• Innovations in mobile commerce and identity

Analysts

• Leader for six consecutive years in Gartner’s BI Magic Quadrant

• Leader in Forrester BI Self Service Wave

• #1 Ranked Mobile BI Vendor by Gartner & Dresner Advisory

• Top ranking BI vendor in the BI Scorecard

Customers

• Millions of business users

• Thousands of mission-critical applications

• Nearly 4,000 customer institutions globally across all industries and government

• Customers range from Global 500 giants like Chevron and Carrefour to cutting edge technology innovators like eBay and LinkedIn

1. Pittsburgh Medical Center (UPMC)2. US Postal Service3. US Center for Medicare & Medicaid4. eBay5. Starbucks

Analytics in Action

BIG DATAUnlock Value In Big Data Assets

Take Action

Do Something

Collect

Capture Atomic Detail Data from Business

Processes

Transform

Manipulate, Transform, Aggregate, Distill

• Volume

• Variety

• Velocity

• Performance and Scale

• MapReduce as a Language

• High Speed Data Transformation

• Requires Organizational Resolve

Taming Big Data

How are you transforming “unactionable petabytes” into “actionable gigabytes”?

Big DataAnalytics

The power to unlock your Big Data assets

AgileAnalytics

Rapid-fire datadiscovery

Systems of Record Business Intelligence

Operationalize analytics to elevate performance

• Intuitive Data Exploration

• Fast Dashboard Development

• 100% Governable

• Unmatched User Interfaces

• Highest Performance and Scale

• Trusted System-of-Record Reliability

• Easy, Cost-Effective Administration

• Access All Your Data

• Combine Data from Multiple Sources

• Advanced Analytics Transform Big Data into Insight

Analytic Requirements in a Typical Organization

Web or Mobile / On-Premises or Cloud

AGILE ANALYTICSRapid-Fire Data Exploration and Dashboarding

Visual Data Discovery

• Stunning visualizations

• On-screen filtering

• Speed-of-thought in memory database

Common Use Cases

• Interactive data exploration and root cause analysis

• Dashboard creation

Visual Data Discovery is RevolutionaryLightning Fast Insights, Easy for Everyone, No IT Required

Visual Data Discovery takes you from data to dashboardin less than ten minutes.

A Picture Is Worth 1000 WordsEvery User Becomes A Professional Data-Journalist

Quickly apply formatting and set up filtering.

Discover new insights.

Add more visualizations from any data source.

Self-Service DashboardsDrag-and-Drop to Build Great Dashboards in Minutes

Save your finished dashboard.Great for prototyping or production.

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A Dashboard Is Only As Good As Its Underlying DataBe Wary of Style Without Substance

Data

Attributes

Facts

Metadata

Metrics

Hierarchies

Transformations

? ? ?Governance is the soft underbelly of standalone

Visual Data Discovery tools like Tableau and Qliktech

Agility and Governance Can CoexistPromote Unmodeled Metadata Back to the System of Record

Personal and Cloud-based Data Sources

Enterprise Data with Governed Metadata

Business User

2Access local or Cloud-based data

1Access system-of-record data

Metadata3

Promote dashboard design metadata to system of record

Harmonize agility and governance.

SYSTEM OF RECORD BUSINESS INTELLIGENCEOperationalize Analytics to Elevate Performance

Unmatched Interface• Production dashboards

• Operational reports

• Build once, deploy anywhere

High Performance• Push-down analytics

• In-memory cube acceleration

• Dynamic sourcing

Flexible, Reliable, and Easy to Manage• High-efficiency object reuse

• Powerful SDK

• Comprehensive admin toolsData From Across the Enterprise

Web • Mobile • Portals • Office

Dashboards Reports StatementsVisual

Discovery

System of Record Business IntelligenceOperationalize Analytics to Align the Business and Elevate Performance

* According to BARC’S BI SURVEY 12. “Megavendors” are Oracle, SAP, IBM, and Microsoft.

Production DashboardsEasy, Guided Decision-making for Mass Consumption

• Comprehensive data

• Easy to use

• Guided workflow

• Personalized for each user

• Online or distributed via email

• Multimedia content-enabled

• Transaction-enabled

* According to BARC’S BI SURVEY 12. “Megavendors” are Oracle, SAP, IBM, and Microsoft.

Production Reports and Professional Statements

Reports

• Clear and concise data delivery

• Personalized to the viewer

• Subscriptions, programmatic refresh and distribution options

Statements

• Branded, pixel-perfect experience

• Interactive capability

• Powerful mass distribution capabilities

Browsers Portals Enterprise Applications

Web

Email

Email

PDF Office

DocumentsMobile

AndroidiOSBlackBerry

Build Once, Deploy Anywhere

Build once

Deploy via any media

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BIG DATA ANALYTICSUnlock Value In Big Data Assets

Combine Data from Multiple SourcesFast Access to Federated Big Data

Business users and developers access the entire Big Data ecosystem as if it were a single database.

User / Departmental Data

Data Warehouse Appliances

MapReduceDatabases

Relational Databases

MultidimensionalDatabases

ColumnarDatabases

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2 & 3

Bring All Relevant Data

to Decision Makers,

No Matter Where It Resides

Advanced Analytics – Analytical Maturity ModelClimb the Analytical Maturity Model to Outsmart and Outperform Competitors

Benchmarking

Projections

Trend Analysis

Data Summarization

RelationshipAnalysis

An

aly

tic

al

Ma

turi

ty

What is likely to happen based on past history?

What is happening in the aggregate?

What direction are we headed in?

How are we doing versus comparables?

What factors influence activity or behavior?

From Big Data to Business Value

Any DataActionable Insight

Benchmarking

Projections

Trend Analysis

Data Summarization

RelationshipAnalysis

Relational

Multidimensional

Hadoop-based

Structured

Semi-Structured

Unstructured

Comprehensive Analytics

Questions?