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Microsoft Summit Bucharest 2016 - Orange Romania, Fullscreen Digital, ParkLake - Digital Retail...
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Transcript of Microsoft Summit Bucharest 2016 - Orange Romania, Fullscreen Digital, ParkLake - Digital Retail...
From big datato customer insight.
Business Wi-Fi Business Internet Security
Retail Analytics
Business Wi-Fi Business Internet Security
Retail Analytics
cellular – like quality of service integrated marketing tools prepared for the future of mobile interaction
4G Wi-Fi
acoperire 76%din populatie
mobilitate
permanent conectat
aplicatiimobile
interactiune cu vizitatorii
trafic masiv
aplicatii localemarketing
analytics
vs
Business Internet Security
fully integrated within the Orange solution universal protection at a fraction of the cost professional services and SoC
5 intrusion attempts
500 downloads of 40 different types of malware
50 000
attacks by of 50 different command centers
Retail Analytics
fully anonymous, no personal data used delivered from Orange cloud in Romania rich set of real-time and historical insights
Business Wi-Fi Business Internet Security
Retail Analytics
Innovative Solutions Companion Company
By 2018, 20% of all business content will be authored by machines.
Gartner, Top Strategic Predictions for 2016 and Beyond
The mobile consumer is rapidly being
surrounded by a mesh of
connected devices that expand well beyond the
traditional mobile devices.
This represents a revolutionary
business opportunity and
also a struggle for brands to
automate and personalize their communications
and to orchestrate their channels
within the digital brand ecosystem.
O u r s o l u t i o n s c a n a d d r e s s a c o m p l e t e
s h o p p e r j o u r n e y o p t i m i z a t i o n l i ke t r a d i t i o n a l o n l i n e c o n v e r s i o n r a t e &
p e r f o r m a n c e o p t i m i z a t i o n t o o l s d o f o r e c o m m e r c e
e n v i r o n m e n t s .
W h i l e t r a n s f o r m i n g t h e r e t a i l s p a c e
i n t o a n i n t e g r a t e d t y p e o f o w n e d
m e d i a f o r m a r ke t i n g p u r p o s e s .
A s c u s t o m e r s e n t e r t h e r e t a i l a r e a ,
t h e i r b e h a v i o r i s a n a l y z e d b y t h e
t r i a n g u l a t i o n t e c h n o l o g y.
A n d t h e W i - Fi i n f r a s t r u c t u r e i s u s e d t o p r o m o t e
l o c a l o ff e r s o r a p p d o w n l o a d s .
I n d i v i d u a l s h o p p e r p a t h a n a l y t i c s a r e g e n e r a t e d a l m o s t
i n r e a l t i m e t h r o u g h a v e r y
i n t u i t i v e i n t e r f a c e w i t h p o w e r f u l
i n s i g h t s .
A l l d a t a g e n e r a t e d b y i n t e r a c t i o n s i n v a r i o u s o n l i n e &
o ffl i n e t o u c h p o i n t s i s b e i n g c o l l e c t e d
i n t o a S i n g l e C u s t o m e r P r o fi l e .
D e s c r i p t i v e & p r e d i c t i v e
a l g o r i t h m s a r e a p p l i e d .
B a s e d o n t h e r e a l t i m e p r o fi l e ,
p r e f e r e n c e s a n d p r e s e n c e d a t a t h e
s h o p p i n g e x p e r i e n c e c a n b e
a m p l i fi e d w i t h s h o p p i n g
s u g g e s t i o n s s e n t t h r o u g h v a r i o u s
s c r e e n s .
Re d e m p t i o n m e c h a n i c s a n d
m o b i l e p a y m e n t c a p a b i l i t i e s c a n b e a d d e d o n i n o r d e r
t o i n c r e a s e t h e p r o p e n s i t y t o b u y.
C u s t o m e r s a t i s f a c t i o n i s
c o l l e c t e d s e a m l e s s l y i n t h e
r i g h t t i m e a f t e r s h o p p i n g
i n t e r a c t i o n s .
T h e s y s t e m i s c a p a b l e t o c o l l e c t s o c i o - d e m o g r a p h i c
d a t a f o r r e t a r g e t i n g p u r p o s e s .
W h i l e o n t h e m o v e .I n t h e p r ox i m i t y.
O r a t h o m e .
O RC H E S T R AT I N G T H E S Y S T E M S O F I N S I G H T S W I T H
T H E S Y S T E M S O F E N G A G E M E N T
H O W W E M O V E D T H E N E E D D L E T O
S U G G E S T I V E E X P E R I E N C E S
Ou r a i m i s t o p ro v i de t h e be s t i n c l a s s , m o s t se cu re co n n e c t i v i t y i n f r a s t ru c tu re t h a t i s ca pa b l e t o pe r s o n a l i z e t h e cu s t o m er exp e r i e n ce s .
We a l s o f o cu s e d o n h o w t o co l l e c t “ s m a r t da ta ” t h a t re p re se n t s re a l va l u e exch a n ge be h i n d t h e re l a t i o n sh i p w e l o o k t o h a ve w i t h o u r v i s i t o r s .
Th e Wi - Fi Acce ss i s f re e t o u s e a n d do es n ’ t re qu i re a n y co n t ac t da ta i n re t u rn .
I n s te a d , w e a re s t i l l a b l e t o p ro fi l e a n d be a b l e t o re a ch t o a l l co n n ec te d u s e r s .
+ 75% i n c rea se i n ac t i ve u s a ge f o r a m o b i l e a pp an d 50% o pen r a t e o f a l l pu s h n o t i fi c a t i o n s .
U n d er s t an d i n g o f t h e re a l p ro fi l e s o f t h o s e u n i qu e v i s i t o r s h e l p s u s tw e a k th e m a r ke t i n g i n ve s t m e n t an d o p t i m i z e t h e RO I o n m e d i a bu dge t s by t a rge t i n g t h e exa c t sa m e pe o p l e t h a t w a l k t h ro u gh o u r c e n te r.
56%
44%
G e n d e r
M a l e F e m a l e
70%
30%
R e tu rn i n g
N e w V i s i t o r s R e t u r n i n g V i s i t o r s
1 8 - 2 4 2 5 - 3 4 3 5 - 4 4 4 5 - 5 4 5 5 - 6 4 6 5 +05
1 01 52 02 53 03 54 04 5
3 34 1
1 85 2 1
A g eA g e
An d t h i s h e l p s u s t o s t ay f o cu s o n i n c re a s i n g th o s e pe r fo rm a n ce i n d i ca to r s t h a t m a t t e r s . L i ke t h e a ve r a ge re t u rn i n g t i m e o f a l l o u r v i s i t o r s .
S E P T E M B E R ( D a y s ) O C T O B E R ( D a y s )
2.05
1.72
A V G . R e tu rn i n g T IM E
Thank you!