Customer segmentation of Micromax

Micromax MobilesSubmitted ByAswinnath.ThadathilM140022MS1st Sem MBANITC-SOMS

Market segmentation

TargetingYouthProfessionalsFashion Savy WomenTargetRural peopleLow income consumers

PositioningHigh features with low price

Phone which is affordable

Innovative technologies

Market MixProductWide range of phonesInnovativeEarly Android adoptionPricePenetration pricinglower cost, value for money products

PromotionTargeted Cricket and bollywoodSponsoring in social cause eventsOnline AdvertisingPlaceOnline sellingTie up with local distributors Phone retail stores

Market research

Thank You