can micromax?

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Can Micromax Become India's Leading Smartphone Maker? By, M.SUSHMA 131137

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can micromax be the leader

Transcript of can micromax?

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Can Micromax Become India's Leading SmartphoneMaker?

By,M.SUSHMA131137

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Introduction

• Micromax Existence

• Best players

• Micromax as a Brand

• Comparison with Samsung

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A Study on Micromax Strategy

Strategy to Sustain in the competitive market.

Market Analysis

Targeting a leader.

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DrawbacksResearch and Development

Lag in Service Centers

Rely on others

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Conclusion

Can it be a Market Leader…?

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