Micromax a comple studey on operations and supply chain
29
MICROMAX …nothing like anything
-
Upload
sarin-thazhathil -
Category
Leadership & Management
-
view
230 -
download
1
Transcript of Micromax a comple studey on operations and supply chain
MICROMAX…nothing like anything
MICROMAX
MICROMAX
PRODUCTS OF MICROMAX
DATA CARDS, TABLETS & LED
PRODUCT EVOLUTION:
PRODUCT EVOLUTION…
RESPONSIVE STRATEGY
SERVICE-RESPONSIVE STRATEGY
COST EFFECTIVE STRATEGIES USED BY MICROMAX
COST EFFECTIVE STRATEGIES USED BY MICROMAX
DEALER MANAGEMENT-RESPONSIVE+COST EFFECTIVE STRATEGY
DISTRIBUTION APPROACH-COST EFFECTIVE AND RESPONSIVE AT SAME TIME
PRICING STRATEGY-COST EFFECTIVE
Adopt penetration pricing in the urban market
COST EFFECTIVE STRATEGY IN
BASE MODEL PHONES
COST EFFECTIVE STRATEGY IN
ANDROID PHONES
COST EFFECTIVE STRATEGY IN
TABLETS
STRATEGIC FIT
COMPETITIVE STRATEGY COST EFFECTIVE STRATEGY
Update the products Low cost Products
High Innovation Waiting(High Lead Time)
Product Variety Tolerance in quality
Emergency Ordering Availability of Basic models
Looks for quality
RECOMMENDATIONS FOR MORE STRATEGIC FITNESS
SUPPLY CHAIN FOR ALL PRODUCTS
Handset Manufacturer
(China, Taiwan, South
Korea)
65Super Stockist
(up to 5%)
1500Distributors(up to 15%)
100000Retailers
Customer
SOURCING AND MANUFACTURING
Plant
SWOT ANALYSIS
• Increase penetration in urban market
• Entry into international markets
•Bundling with telecom providers
• Increasing competition from local and international players
•Replication of business model by competitors
•Weak brand image in urban areas
•Perception of low quality Chinese
•Poor service after sales
• Innovative products and features
• Low cost
•Effective promotion campaigns
• Launching of new products in market frequently.
• Time to market
•Smart distribution
S W
OT
PAST CAMPAIGNS & STRATEGIES
PAST BRAND AMBASSADOR
CURRENT STRATEGY
ONLINE PRESENCE
THANK YOU
