MICHEL KOCH - FIRESIDE CHAT
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Self-Disruption: How a media business is disrupting itself to create growth
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Transcript of MICHEL KOCH - FIRESIDE CHAT
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Self-Disruption: How a media business is disrupting itself to create growth
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WHAT WE DO
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CUSTOMER TOUCHPOINTS
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INTERROGATE THE ECOSYSTEM • What do our customers do & want?
• Where are we strong & credible?
• What is the size of prize & ROI?
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LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
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LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
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LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
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LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
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LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS