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    1.

    MANAGEMENT CONTROL SYSTEMS

    Basic Concepts Control

    1. A detector (sensor)2. An assessor ( comparing actual with standard)3. An effector ( feedback)4. A communication network

    Management A group of people who work together to achieve certain goals. The management control process is the process by which managers atall levels ensure that the people they supervise implement theirintended strategies.

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    1.

    MANAGEMENT CONTROL SYSTEMS

    Systems A system is a prescribed and usually repetitious way of carrying out anactivity or a set of activities.

    Management Control Management control involves a variety of activities:

    Planning what the organization should do.Coordinating the activities of several part of the organisationCommunicating

    Evaluating Deciding what , if any, action should be takenInfluencing people to change their behaviour

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    1.

    MANAGEMENT CONTROL SYSTEMS

    Management control is the process by which managersinfluence other member of the organization to implement theorganizations strategies. (management control focuses primarily on strategy execution or strategy implementation ).Management control is facilitated by a formal system thatincludes a recurring cycle of activities.Management control does not necessarily require that all actionscorrespond to a previously determined plan, such as budget.(Conforming to a budget is not necessarily good, and departure from a budget is not necessarily bad ).

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    1.

    MANAGEMENT CONTROL SYSTEMS

    Strategies are big and important plans. They state in a general way in which management wants the company to move .For instance: An automobile company to produceand sell an electric car.Strategy formulation is the process of deciding on the

    goal of the organization and the ways for achieving thisgoal.Goal congruence:

    The goal of an organizations individual membersshould be consistent with the goals of theorganization itself.

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    Framework for Strategy Implementation

    STRATEGY IMPLEMEHTATION

    Managementcontrols

    OrganizationStructure

    Human ResourceManagement

    Culture

    Strategy Performance

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    EXAMPLE OF

    DECISIONS IN PLANNING AND

    CONTROL FUNCTION

    STRATEGYFORMULATION

    MANAGEMENTCONTROL

    TASK CONTROL

    Add direct mail selling Determine advertisingbudget

    Book TV commercials

    Devise inventoryspeculation policy

    Decide inventory level Reorder an item

    Enter a new business Expand a plant Schedule production

    Change debt/equity ratio Issue new debt Manage cash flow

    Acquire an unrelatedbusiness

    Introduce new product within product line

    Coordinate order entry

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    2. UNDERSTANDING STRATEGIES

    Strategies are plans to achieve organizationgoals.Management control systems are tools toimplement strategies.Goals :

    1. Profitability2. Maximizing Shareholders Value3. Multiple Stakeholders Approach

    The Concept of Strategy A strategy describes the general direction in which anorganization plans to move to achieve its goals.

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    2. UNDERSTANDING STRATEGIES

    Strategy Formulation:External Analysis Internal Analysis

    Competitor, Customer, Technology , Manufacturing,Supplier, Regulatory , Marketing, Distribution, andSocial / Political Logistic know-how

    Opportunities & Threat Strengths & Weaknesses Identify opportunities Identify core competencies

    Fix internal competencies with external opportunities

    Firms Strategies

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    Strategy Formulation :

    STRATEGY FORMULATION

    ENVIRONMENTALANALYSIS

    Competitor, Customer,Supplier, Regulatory,

    Social/Political

    INTERNALANALYSIS

    Technology , Manufacturing,Marketing, Distribution,

    Logistics

    Oppor tun i t ies & Threat Identify opportunities

    Strengths & Weaknesses Identify core competencies

    Fix internal competencieswith external opportunities

    Firms Strategies

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    2. UNDERSTANDING STRATEGIES Two Levels of Strategy

    Strategy Level Key StrategicIssues

    StrategicOptions

    Organizational LevelsInvolved

    Corporatelevel

    Are we in the rightmix of industries ?

    What industriesshould we be in ?

    Single industry Related

    diversificationUnrelated

    diversification

    Corporate office

    BusinessUnit level

    What should bethe mission of thebusiness unit?

    BuildHold

    HarvestDivest

    Corporate office andbusiness unit generalmanager

    How should thebusiness unitcompete to realize

    its mission ?

    Low costDifferentiation

    Business unit generalmanager

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    2. UNDERSTANDING STRATEGIES

    Type of Corporate Strategy

    Single IndustryFirm

    Related DiversifiedFirm

    UnrelatedDiversified

    Firm

    Pictorialrepresentation

    Identifying features

    Compete in only ONE industry

    Sharing of corecompetencies acrossbusinesses

    Totally autonomousbusinesses in

    very differentmarkets

    Examples McDonaldPurdue FarmsFord Motor

    Texas Air

    Proctor & Gamble Johnson & Johnson AT & TGillette

    GeneralElectric

    Rockwell

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    2. UNDERSTANDING STRATEGIES

    Business Unit Competitive Advantage To achieve its mission, every business unit develop a competitiveadvantage. One question is what will be the basis for business unitscompetitive advantage ?

    Michael Porter has describe two analytical approaches ( industry analysis and value chain analysis ) as an aid in developing a superior and sustainable competitiveadvantage.

    1. Industry analysis The intensity of rivalry among existing competitors.

    The bargaining power of customers. The bargaining power of suppliers. Threat from substitutes. The threat of new entry.

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    2. UNDERSTANDING STRATEGIES

    2. Value chain analysis Competitive advantage derives from better customer value for anequivalent cost or equivalent value for a lower cost .

    This analysis seeks to determine where in the companys

    operations (from design to distribution ) customer value can be enhanced or costs lowered .Key questions for each value-added activity are:(a) Can we reduce costs , holding value (revenues) constant ?(b) Can we increase value ( revenue ), holding costs constant ?

    (c) Can we reduce assets , holding costs and revenuesconstant ?(d) Can we do (a), (b) and (c) simultaneously ?

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    FORMAL CONTROL PROCESS

    MANAGEMENT CONTROL PROCESS

    GOAL &STRATEGIES

    STRATEGICPLANNING BUDGETING

    RESPONSIBILITY

    CENTREPERFORMANCE

    REPORT

    ACTUAL VSPLAN

    WAS

    PERFRORMANCESATISFACTORY ?

    RULES

    MEASUREMENT

    YES

    NO

    REWARD/FEEDBACK

    FEEDBACK

    REVISED REVISED CORRECTIVE ACTION