MGA 673 – Evaluating User Experience (part1)
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Evaluating User Experience MGA 673 – UX evaluation Sónia Sousa Tallinn University School of Digital Technologies 2018 Sónia Sousa 1
Transcript of MGA 673 – Evaluating User Experience (part1)
Evaluating User ExperienceMGA 673 – UX evaluation
Sónia SousaTallinn University
School of Digital Technologies
2018 Sónia Sousa 1
Why we need to evaluate?
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Evaluation
• Main idea• Get informed about the value of your product:
• idea, conception, users’ needs, understandability, learnability, trust...
• Getting a feedback about your design issues:• Addressing end users and collecting data about their
perception and usage patterns.
• To better understand users experiences, • Letting them to reflect on their needs and experiences
• meanwhile trying to make sense about the context, stimuli and time factors
Why we
need to evaluate?
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Purpose
Evalu-
ation
ArtefactBenefici-
aries
Interaction design
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When?
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Evaluation (When?)
Development phase
– Scenarios, sketches; i.e. concepts
– Early prototypes– Functional prototypes– Products on market
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Where?
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Evaluation (Where?)
Study type:
– Field studies– Lab studies– Online studies– Questionnaires / Scales
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Who to use?
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Evaluation (Who to use?)
Participant
– UX experts– One user at a time– Groups of users– Pairs of users
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What to evaluate?
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Evaluation (What to evaluate?)
Study period:
– Before usage – Snapshots during interaction– An experience (of a task or activity) – Long-term UX
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What Objects evaluate?
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Evaluation (What to evaluate?)
Interactive objects
– Interface on a screen– Platform– Browser– Mobile
– Spatial interactive objects
Information exchange
• Visual
• Audible
• Tangible
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