MFS Europe Communications

Program CoordinatorStatus UpdateFebruary 2014

MFS Europe Communications Overview

MFS Europe Advertising/Promotion

MFS Europe LaunchAdvertising/Promotion Guidelines

MFS Europe Newsletter

Family Force Website Administration

Website AdministrationMFS Europe Website LaunchMFSP Program Coordinator Website

MFS Europe Advertising/Promotio

nMFS Europe Launch

Advertising/Promotion Guidelines

MFS Europe Advertising/Promotion

• MFS Europe Launch• See timeline

• Advertising/Promotion Guidelines• Document outlining suggestions for

promoting your MFS Europe centre programs/services to include:• Email Communication – a list of “Do’s” to

follow• Poster tips • Radio suggestions• Social Media status• Website guidelines

MFS Europe Newsletter

OverviewReason for European NewsletterCurrent Versus Proposed StructureImplementation StatusNewsletter LayoutNewsletter Content

Cover Page

Theme PagesCalendar

Best PracticesProcessesResources

Why Change?

Problem• Limited Resources• Disjointed Communication

• Various design formats/layout• Content disjointed

• Random Objectives (Undefined Deliverables)

Solution• Pool Resources• Distinct Communication

• One new design with consistent layout• Well-defined message targeted for

specific audience

• Deliberate Objectives (Defined Deliverables)

MFS

Europe Newslette

r

Program Coordina

tors

Directors

Service Providers

Community Memb

ers

Tri-community Newsletter

Child & Youth

Family Separation & Reunion

Personnel Development &

Community Integration

Prevention, Support, &

Intervention

ShapeNewsletter

Child & Youth

Family Separation & Reunion

Personnel Development &

Community Integration

Prevention, Support, &

Intervention

NaplesNewsletter

Child & Youth

Family Separation & Reunion

Personnel Development &

Community Integration

Prevention, Support, &

Intervention

RemoteNewsletter

Child & Youth

Family Separation & Reunion

Personnel Development &

Community Integration

Prevention, Support, &

Intervention

UKNewsletter

Child & Youth

Family Separation & Reunion

Personnel Development &

Community Integration

Prevention, Support, &

Intervention

Current Structure Proposed Structure

Brussels Newsletter

Child & Youth

Family Separation & Reunion

Personnel Development &

Community Integration

Prevention, Support, &

Intervention

Implementation Status

Newsletter Template Newsletter Calendar Refine

CREATE

Newsletter

Cover Page

Photo

Inside this issue

Logo

Theme PagesNews & Updates Resources

Information & Referral

Lifestyle (Nutrition & Fitness)

Parents & Caregivers Child & Youth

Volunteers Students & Professionals

Community Calendar

Calendar Events and contact information

Virtual

Brussels

Shape

Naples

UK Tri-Commu

nity

Newsletter Layout

Newsletter Content – Cover Page

• Photo • Main Story• Captures Attention

• Design • Vary color with issue

• Inside this issue • Hyperlinks to each section

Newsletter Content – Theme Pages

• One page per section• Include short article and other material:

• Should support main theme of the month

• Tips • Links• Reference • Pictures• Recipes • Contests

Newsletter Content - Calendar

• Calendar to show overview of events/programs available to all centres (ie. virtual).

• Each location has their own space to highlight location specific programming/events and information along with centre contact information. Hyperlinks to posters will be used so it is not necessary to include all program details on this page.

Best Practices

• Succinct Communication – short articles or article reviews• Targeted Subject Matter – remember your audience• Appropriate Documentation – cite your sources of

information• Confidentiality – waivers for photographs• Relevant and Recent – appeal to your audience with most

up to date information

Newsletter Process Flow

Process Inhibitor: Missed Deadlines!

Further Information• MFS Europe Newsletter Guidelines – Guidelines on proposed content,

schedule of submissions, roles and responsibilities, translation, proofreading and editing, and distribution.

• MFS Europe Sample Newsletter – A sample newsletter showing the design, layout, and examples for each section of the proposed content.

• MFS Europe Newsletter Calendar – An overview of 2014 submission deadlines, monthly topics/focus, submission requirements by centre, and suggestions for newsletter content.

• MFS Europe Advertising and Promotion – Guidelines for distributing newsletter and promoting centre events.

Family ForceWebsite Administration

MFS Europe Website LaunchMFSP Program Coordinator Website

Family Force

• Website Administration• Updates done once per week (unless

requested otherwise)• Website change request form• See MFS Europe Advertising/Promotions

Guidelines under website section for more information

Family Force

• MFS Europe Website Launch• Awaiting input on website design and content from Program

Coordinators and PSP before timeline established

• MFSP Europe Staff Website• https://www.familyforce.ca/sites/MFSPEurope/EN/Pages/

MFSPEuropeProgramCoordinators.aspx

Questions/Discussion