metromedia kit - boston 2015
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Transcript of metromedia kit - boston 2015
multi-platform media house focused on catering to the information and entertainment needs of metropolitans.
offers wide range of media solutions across print, outdoor and digital channels.
reaches over 3.5 million people every month in new york, boston, philadelphia and beyond.
Source: Nielsen Scarborough 2014-15 R1
Total US Boston New York Philadelphia circulation 446,835 100,196 258,526 88,113
daily readership 1,093,797 206,479 681,541 205,777 weekly readership 2,259,683 395,683 1,433,613 430,387 monthly readership 3,666,837 564,683 2,137,730 643,078
distribution points 1,100 1,000 1,000
hand promoters 125
geography suffolk, middlesex, norfolk, essex,
plymouth, bristol
manhattan, brooklyn, queens,
bronx, westchester, north nj
philadelphia, montgomery,
delaware, chester, bucks, south nj
readers profile adults 21-54 70% 70% 73% 61% employed 76% 80% 77% 71% average hhi* $90,000 $104,500 $89,000 $76,700
websites metro.us | clubmetro | ziptrials.us
Source: CAC AR (Sep-14) total circulation (Mon-Fri); Nielsen Scarborough 2014-15 R1 - net combined print / online. * employed; GA (Oct-15) – US online traffic outside 3 DMAs.
metromedia ® reaches over 3.5 million people every month!
metromedia overview
media and lifestyle habits: Gets his information from solely digital sources. His interests center mainly around art and music, as well as the latest in tech. He’s already planning on purchasing the new apple watch. In his free time, he’s at a concert or drinking beers with friends at a local dive. He’s also a huge Red Sox fan and follows sports news in regards to his team.
michael, 28, web designer just moved in with his girlfriend in allston
media and lifestyle habits: Gets her information from various digital sources, specifically via her phone and social media. Kate definitely follows news in regards to the real estate industry, but is also interested in general trends regarding technology and health. She likes to stay on top of the latest diet trends, and never leaves the house without her fitbit. Kate’s obsessed with SoulCycle.
kate, 30 real estate agent lives with her girlfriend in the financial district
metro herald globe
women 18+ 45% 36% 50% median age 41 57 60 adults 18-34 41% 16% 14% adults 35-49 27% 18% 13% adults 50-64 25% 36% 37% adults 65+ 7% 30% 36% employed or studying 83% 59% 61% parents of kids 18- 38% 24% 21%
Source: Nielsen Scarborough 2014-15 R1. Boston
don’t miss out on metro’s exclusive audience: 76% of metro readers don’t read the herald and 86% don’t read the globe!
metro boston audience
brand
• the world’s largest newspaper
• the inventor of the modern free daily newspaper concept
• a larger editorial staff worldwide than CNN
• mostly original content produced by metro journalists
• a smart summary of local, national, international, entertainment and sport news
• quick and informative read concise to fit in its readers’ face-paced lifestyle
• community based content on the issues that matter most to metro readers
• premium and innovative advertising options in print, outdoor and online
Everything you need to know
Source: Metro International (2015)
an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.
guest editor for a day “mad men” creator, matt weiner 4/24
“When I lived in new york and I was working on "the Sopranos," I took the train to work every day. Metro was a
big part of my life.”
read all mad men related content at: metro.us/mad-men guest editors are subject to editorial approval.
• engage metro audience in unique & organic way.
• exclusive interview with stars.
• star comments on tomorrow’s news, his / her loves & hates, charities he / she supports, his/her work and new projects.
• supported by promotional ad campaign in print, online and social media.
• previous guests include: lady gaga, karl lagerfeld, richard branson
metro smartpaper
• distributed free-of-charge monday thru friday
• stapled, full color cover-to-cover
• sleek brand new design
• an unduplicated audience of young, affluent urbanites
new weekly sections crisp design and sponsorship opportunities
• monday: career and education – higher education | technical & vocational schools
| seasonal camp / school guides | jobs | talents
• tuesday: wellbeing – fitness trends | health news | beauty | healthy
food
• wednesday: home and real estate – home design & decorating | real estate | dyi
• thursday: travel & going out – local and international travel stories | going out:
restaurants, bars, cultural events
• friday: weekend – exclusive interviews with stars | movie opening
and reviews.
metro is the 4th largest us newspaper
top circulated newspapers in the us (000s) copies
wall street journal 1,358
usa today 1,083
new york times 660
los angeles times 371
washington post 388
Source: AAM / CAC AR / PS (Sep-14), VAC (Jun-14). average print circulation (Mon-Fri).
447
metro is no. 1 in boston proper
Source: AAM AR (Mar-14), CAC AR (Sep-14) average daily printed circulation (Mon-Fri) in 000s. Suffolk only.
57
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16
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Metro boston globe boston herald
daily
cop
ies
(000
s)
delivering more circulation than all competitors
combined!
total circulation 100,196 daily copies
complementing out-of-home • metro is a great way to reinforce
or replace your OOH message.
• distributed and consumed out of home.
• delivers a timely and detailed message to a targeted demographic.
• product launch
• big ticket items
• response
• geo-target
metro cover wraps act as a mobile billboard – reaching commuters surrounding metro readers
cover wraps: big & bold execution every day, metro reaches over one million people, but metro cover wraps reach even more!
displayed on 1,000+ street boxes all across new york city – like mini-posters for 24 hours.
use metro + out-of-home: boxes
displayed on the front and back of 125+ metro promoters jackets at high-traffic locations at peak time (7-10am)
use metro + out-of-home: promoters
cover wraps
cover wraps
cover wraps
available in newsprint or glossy, full run or zoned to fit your campaign objectives.
get immediate attention street marketing & premium distribution
metro.us
brand new website & mobile app
latest stats
users* 625,861 sessions 810,283 pageviews 2,227,120 average duration 7:58 pages / session 2.8 age 18-34 52% age 35-54 31% mobile 55% desktop 36% tablet 9%
source: Google Analytics (oct-15)
native advertising incorporate your content seamlessly into metro.us and capture the metro audience with greater effectiveness.
fomo featured listings & clubmetro FOMO
• Get a “Featured Listings Account” on Metro’s new web destination for city events and promote an unlimited number of events at a fixed rate on www.metro.us/events.
• Make your events and venue stand out with our “Featured Listings Account”
• FOMO – Your Daily Planner will be promoted through print, social media and editorial content to drive traffic to the site to maximize exposure of the featured events.
CLUB METRO
• 36,000 members
• Opportunities for dedicated e-blasts, sweepstakes and coupons
about metroX
brand safety first
cutting-edge technology
exclusive premium inventory
wide range of digital tactics
programmatic optimization
agnostic
custom-designed
dedicated
transparent
affordable
metroX in metromedia’s reach extension program delivering engaging experiences at scale, across every screen.
we build and optimize your campaigns, tailored to your specific needs on metro.us and across our extended network.
metromedia® is a one-stop-shop for all your print and digital advertising needs.
metro.us campaign
premium news network
advanced demographic targeting
retargeting
mobile / tablet run of network
hyper-local mobile
youtube true view topic targeting
monster ad
extended reach network
metroX reach extension program metroX delivers engaging experiences at scale, across every screen.
metromedia® is a one-stop-shop for all your print and digital advertising needs.
