metroX digital media kit 2017

an engaging platform for a fast-paced lifestyledelivering news at the right time, the right place and in the right format.

Total US Boston New York Philadelphiacirculation 374,896 78,711 205,175 91,010daily readership 1,089,709 144,914 677,712 248,142weekly readership 2,471,555 320,107 1,487,805 539,246monthly readership 3,939,313 451,175 2,227,711 742,544distribution points 800 1,000 1,000

geography suffolk, middlesex, norfolk, essex,

plymouth, bristol

manhattan, brooklyn, queens,

bronx, westchester, north nj

philadelphia, montgomery,

delaware, chester, bucks, south nj

metromedia ® reaches nearly 4.0 million people every month!

Source: CAC (2015) total circulation (Mon-Fri); Nielsen Scarborough 2016 R2 - net combined print / online. total US includes US unique users outside 3 DMAs (GA Jul-Dec 2016).

metro.us

metro.us: display | native advertisingevent listings | e-commerce & sweepstakes

latest stats (nov-16)users 1,142,673sessions 1,431,742pageviews 3,527,289average duration 5:48pages / session 2.46

age 18-34 44%age 35-54 33%

mobile 60%desktop 31%tablet 9%

Traffic up +97% year-on-year

Source: Google Analytics (Nov-16)

metro.us online trafficmonthly users

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16

Mon

thly

Use

rs

Largest digital audience ever!1,142,673 monthly users (Nov-16)+103% YOY

Source: Google Analytics (2014-16).

native advertisingincorporate your content seamlessly into metro.us and capture the metro audience with greater effectiveness.

• Build your credibility by incorporating your marketing message into editorial content.• Continuously increase impressions over time with a permanent and shareable link.• Gauge response with URL analytics.

customizable options including digital and print native articles, native sponsorship and native collaboration.

Read more about our native solutions.

metro smartmaildedicated email blasts

Put your business in the spotlight and bring clients through your door with metro smartmail targeted email blasts. In addition to clubmetro offerings, you can now take advantage of metro smartmail’s virtually unlimited inventory and powerful targeting tools to reach directly the customers you most want.

• extended database: 95m+ up-to-date emails from quality partners

• advanced targeting: Drill down by geo area, demo identifiers, household income.

• retargeting: Use IP targeting to re-target to individuals who opened or clicked your email; retarget on Facebook and Twitter

• results: Detailed reports and lead lists* sent directly to you after campaign completion.

about metroX

what’s metroX?

metroX is metromedia’s reach extension program delivering engaging experiences at scale, across every screen.

why metroX?

we build and optimize your campaigns, tailored to your specific needs on metro.us and across our extended network.

we execute our campaigns across handpicked, quality, brand safe networks/sites/content and protect your brand from false clicks and impressions.

our premium news network has a 93% TrustMetrics rating!

brand safety first

cutting-edge technology

exclusive,premium inventory

wide range of digital tactics

programmatic optimization

why does programmatic work?

• your campaigns are optimized to the highest-performing tactics and eliminate any waste in your digital buy. programmatic simply means automated media buying through technology. programmatic groups use technology to buy media across thousands of sites to optimize performance

• multi-tactic approach: choose a variety of tactics to reach your audience.

• flexible budget shifting: pro-active budget shifting between tactics allows for performance optimizations.

• goals & optimization: CTR, eCPC, eCPM, Conversions

defineobjectives

set KPIs

select tactics

metro.us campaign

premium news network

advanced demographic targeting

retargeting

mobile / tablet run of network

hyper-local mobile

youtube true viewcontextual targeting

monster ad

extended reach network

metroX reach extension programmetroX delivers engaging experiences at scale, across every screen.

metromedia® is a one-stop-shop for all your print and digital advertising needs.

premium news networkwith 1,400+ sites, premium news network is the largest premium local source for carefully vetted publishers with quality, journalistic content.

contextual targetingmessaging is delivered next to relevant content (at the site and page level) being actively consumed by the user.

YOUR AD HERE

YOUR AD

HERE

Arts & EntertainmentAutos & VehiclesBeauty & Fitness

Books & LiteratureBusiness & Industrial

Computers & Electronics

Education & CareersFinance

Food & DrinkGamesHealth

Hobbies & Leisure

available topicsHome & Garden

Internet & TelecomLaw & Government

NewsPeople & SocietyPets & Animals

Real EstateScience

ShoppingSportsTravel

audience targeting

demographicdemographic targeting uses data to reach users that match the targeted

demo (age, gender, hhi). ads are served using 3rd party data targeting who the

user is online

behavioralbehavior targeting segments are

identified by using 3rd party data based off a user user’s recent search history and online content consumption. ads are targeted to what the user is doing

online.

BT Fitness Info Seeker

BT Shopping Enthusiast

smartphone targetingdynamic mobile opportunities:

geo targeting: DMA, cities, zips

reach a broad audience across various apps and mobile sites.

geo targeting: hyperlocal (lat/long)

Inventory: 80% runs in mobile apps, 20% runs in mobile browser

the GPS functionality in smartphones is coupled with thousands of mobile apps to reach audiences based on

their precise location.

Mobile Ad Unit (ask me about tablet targeting!)

preroll video

• targeting options: ron, channel, demographic or behavioral

• viewing structure: pre-roll message must be watched before user can view selected video content. there is not a skip button.

• pre-roll length accepted: :15 or :30 seconds

• companion banner: not guaranteed, 300x250

with companion banner

without companion banner

facebook

promoted postpromoted post uses a post made by the advertiser and repurposes it as an ad in the newsfeed.

domain adfacebook ads can be targeted using

1st party retargeting or 3rd party audience data

YOUR AD HERE