metro Valencia + STEREOTIPO
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Transcript of metro Valencia + STEREOTIPO
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Madrid
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Londra | Madrid
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
LondraEvolution of trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
LondraUnderground Font by Edward Johnston
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Barcelona
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Bilbaotrademerk by Otl Aicher
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Màlagadouble M (Metro and Málaga)
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Sevilla“M” trademerk by an Architect
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Manual de imagen gráfica
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Símbolo - Valencia Trademark
The colours, white, red and black, consolidate this as a powerful and clear symbol.
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Símbolo - Valencia
TrademarkGeneralitat Valenciana Railways 1998Both the typeface chosen and the red dot reflect the simplicity, clarity and forthrightness that thay had set themselves as objectives. The dot also acts as a static reference on whichthe text seems to swivel, as well as emphasising the initial. The asymmetrical composition of the dot and the text give the ensemble an aura of great dynamism and action.
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
ValenciaMarca / Cromatismo
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia - TrademarkMarcas sobre fondo
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia - TrademarkMarcas sobre fondo
T
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia - TrademarkMarca 1 tinta positivo
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia - TrademarkMarca 1 tinta invertido
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Tipografía Corporativa
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Tipografía Complementaria
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Versiones de la Marca
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Área de reserva
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Área de reserva
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Valencia Papelería básica
Partida de Xirivelleta, s/n 46014 ValenciaTel. 96·357 81 03Fax: 96·357 55 61
Ferrocarrils de la Generalitat Valenciana
Determined by,
The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, proportion, rhythm, etc.If everything harmonizes, the total result will be more than the sum of its components.The only reliable basis for the design of a type is a positive feeling for form and style. In order to be able to realize the concept of a typeface further development until the final type production, requires a large amount of knowledge and experience.
If one wants to achieve the optimum result of a particular type design, there is neither design prnciple nor any defined production system could substitute sensitivity experience and extremely subtle experimenting even in today’s type production. In every type design the basic character is determined by the uniform design characteristics of all letters in the alphabet.
The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, proportion, rhythm, etc.The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality .
D. Every Type AnderlessDesign streeet, 12 - 2ªC23010 UNDERT
Nombre Apellido ApellidoCargo
Partida de Xirivelleta, s/n 46014 ValenciaTel. 96·357 81 03 Fax: 96·357 55 61
Ferrocarrils de la Generalitat Valenciana
Papelería básicaReducción: 60%
Ferrocarrils de la Generalitat Valenciana
Partida de Xirivelleta, s/n · 46014 Valencia · Tel. 96·357 81 03 · Fax: 96·357 55 61
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Trademark
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Pp GmnPepe Gimeno
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
Pepe GimenoBorn in Valencia in 1951.
Graduated from the Valencia School of Applied Arts and Artistic Crafts in 1969. From 1970 to 1986 he worked in various advertising companies. In 1987 he set up his own studio specializing in Graphic Communications, undertaking projects ranging from graphic corporate identity and signage to the design of publications and typefaces.From 1989 to 1992 he was president of the Valencia Association of Professional Designers (ADPV).
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
From 1990 to 1995 he was a partner in Gimeno y Lavernia, S.L. In 1995, he set up Pepe Gimeno - Proyecto Gráfico and moved the studio to Godella. From 1993 to 1996 he gave lectures in graphic design at the C.E.U. San Pablo University in Valencia. He is a member of the Type Directors Club in New York (TDC). In 1999 Experimenta Ediciones de Diseño published the monograph entitled Pepe Gimeno. 25 Years of Graphic Design.In 2001 he won the restricted-entry competition to design the brand for the Spanish Presidency of the European Union in 2002.
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
In 2001 he designed the FF Pepe font, distributed by Font Shop International, which won the Certificate of Excellence in Type Design 2001 from the TDC.
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
In 2002 he published, with the La Imprenta Comunica-ción Gráfica, the book Caligr Tipografía?.In June 2004, the Valencian Institute of Modern Art (IVAM) put on an exhibition of his project Grafía Calla-da (Silent Spelling) whose poster won the Certificate of Excellence in Type Design 2004 from the TDC and was selected for Graphis Poster 2004. He was also a member of the organizing committee of the I Typography Congress held in Valencia in 2004.He also gave a workshop entitled Safari Residual in Boisbuchet, France, as part of the 2005 programme of summer workshops organized by the Vitra Design Mu-seum and the Georges Pompidou Centre.
Brand for Metro ValenciaCity integrated ecosystem management UPV
City Integrated Ecosystems Management
Eva Alvarez
Master Erasmus Mundus
Lorena De BenedittisGraphic Designer
His work is featured in the Valencian Institute of Modern Art (IVAM) and in the Merril C. Berman collection in New York.
Pepe Gimeno Proyecto Grá[email protected] www.pepegimeno.com
ISIA - URBINO /DIPLOMA ACCADEMICO DI II LIVELLO
LORENA DE BENEDITTIS /MATRICOLA NUMERO 039
RELATORE /PROF. LUCIANO PERONDIA.A. 2009-10
STEREOTIPO / MAPPE MENTALI
LEGENDA
SECONDA FERMATA
INTRODUZIONE
RICERCA
RICERCA
RICERCA
RICERCA
QUARTA FERMATA
PROGETTO
PROGETTO
PROGETTO
PROGETTO
MANIFESTI
MANIFESTI
GRAFICO DIMOSTRATIVO
PAGINA INTERNA
STEREOTIPO / PREGIUDIZIO
CAPOLINEA
ESPERIMENTO PRATICO
WORK IN PROGRESS THEATRICAL EXPERIMENT
WORK IN PROGRESS
WORK IN PROGRESS
INSTALLATION / REAL STRUCTURE AND MODEL - MOVING PAGE
SOUNDS / ELECTRONIC EXPERIMENTS
LOCATION - FIRST ROOM
LOCATION - FIRST ROOM
LOCATION - SECOND ROOM
LOCATION - FIRST ROOM
LOCATION - SECOND ROOM
LOCATION - SECOND ROOM
LOCATION - SECOND ROOM
LOCATION - FIRST ROOM
LOCATION - FIRST ROOM / FIRST STOP
LOCATION - FIRST ROOM / SECOND STOP
LOCATION - FIRST ROOM / THIRD STOP
LOCATION - FIRST ROOM / THIRD STOP
LOCATION - SECOND ROOM
LOCATION - SECOND ROOM / FOURTH STOP
LOCATION - SECOND ROOM / FOURTH STOP
LOCATION - SECOND ROOM / FOURTH STOP
LOCATION - SECOND ROOM / FIFTH STATION
LOCATION - SECOND ROOM / FOURTH STOP
VIDEOTHEATRICAL EXPERIMENT