Metro Unfinished

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  • 8/12/2019 Metro Unfinished


  • 8/12/2019 Metro Unfinished


    Salman Ansari 10B704

    Sneden Anthony 10B705

    Siddhesh Dalvi 10B712 Dominic Goeuvia 10B718

    Radhika Kanojia 10B726

    Rahul Mungekar 10B736

    Vaibhav Narengekar 10B739 Gagan Verma 10B758

    Darshan Iyer 10B761

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    It includes physical evidence audit

    METRO's Cash & Carry business model is based on aBusiness to Business (B2B) concept and focuses onmeeting all the needs and requirements of businesscustomers. It is a modern format of wholesale trading,catering only to business customers.

    "Cash & Carry" means that the customers pick thegoods themselves, pay in cash and transport theirgoods with their own vehicles. The advantage ascompared with conventional wholesale lies in the morecompetitive price, the scope of the food and nonfood

    assortment, the immediate availability of themerchandise and the customer-oriented workinghours.

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  • 8/12/2019 Metro Unfinished


    4. you will receive your temporary METROCard7.Our customer consultant wouldpersonally visit you and introduce you to the

    concept and hand over your METRO card toyouAbout the CardPersonalised cards are issued to the

    representative of the business to facilitatebusiness purchases at any of the METRODistribution Centre across the globe.

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    Objectives Of Metro Cash & Carry

    The objective of Metro is to use what we have learnt in

    managerial economics and apply it to this project.

    The corporatives are able to focus on economic developmentfrom the rural development that would take place.

    As a we are currently in the cooperative market, wedecided to expand and adapt into the rural market.

    To develop the knowledge regarding rural andurban markets.

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    1. Best Prices

    With huge purchasing power & efficient operations, we make sure to provide youquality products at the best prices.

    2. It's your WarehouseWith our computerized goods management system, you are assured aboutavailability of the products, in quantities you need. Meaning you need not tie upyour money in stock that does not sell quickly.

    3. Everything under One roof

    18,000 different Food & Non-food items to meet all your different needs under oneroof. This will save your time as compared to purchasing from a variety ofsources..

    4. Extended business hoursTo make sure that you are always served, we are open 7 days a week, from 6 a.m.

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    5. Quality guaranteedStrict quality checks and modern storage technology includingcold storage ensures that you get the best quality

    6 After sales Service

    We do not just make a sale, our Customer Service Team isavailable to you for resolving your queries, and problems, if any.

    7. Offers at your fingertipsEvery two weeks you receive our catalogue, METRO Mail withover 300 offers for your business at the best wholesale prices. Alsoreceive instant alerts through e-mail and SMS.

    8. Great value for moneyA wide range of our own brand products offers high quality at thelowest price, which adds to your profits even more.

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    They are included in capital which is one of thefactors of production

    When it comes down to analyzing the needs

    and changing trends of the rural market,researchers play a vital role

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    We are doing a survey on Metro Cash & Carry and would begrateful if you could please fill up the form below:

    1. Name ________________

    2.Age ________

    3.Occupation ______________

    4.Location _________________

    5.Monthly Incomebelow 100000[ ] 100000-200000[ ] above 200000[ ]

    6.Preference of Purchasewholesale store[ ] market[ ] cash & carry[ ]

    7.Have you heard of Metro Cash & Carry ?Yes[ ] No[ ]

    8.Do you expect any services from metro ? Specify

    Yes[ ] No[ ] ____________________________________________

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    9. What is your opinion about the pricesoffered by Metro?

    Excellent[ ] Good[ ] Average [ ] Below Average[ ]

    10. What do you say about the quality offered?Excellent[ ] Good[ ] Average [ ] Below Average[ ]

    11.Are you satisfied with the packaging?

    Yes[ ] No[ ] 12 . Any feedback you would like to provide?


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    When launching a product into rural market,take into consideration the entire profile ofrural market.

    (Research the market) Allows us to see if theproduct would suit the market.

    Once this is done, you are allowed to properlycreate strategies.

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    Each and every rural market has its ownenviorment. Analyze the environment andmake strategies accordingly.

    Think of ways to tackle the consumer mind set.

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    Integration Strategies:

    Capture or control over suppliers, distributors and orCompetitors.

    Backward Integration-

    To ensure a continuous and guaranteed supply ofinputs which meets the specified quality standards.

    Forward Integration-

    Taking control of forwarding, distribution, servicing

    etc. Quality of inputs and on time delivery is assured thus

    protecting the main operation.

    Penetration Pricing Strategy

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    Concerned with the 4 s




    Promotion (very important)

    There should be a proper ratio of all four ps

    Has to be categorized into core, tangible andaugmented

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    Core basic needs, (soap, paste)


    Augmented increase in size of markets (set

    up box) Important from the view of marketing

    In the rural markets, the consumers focus more

    on the physical aspects, rather than qualitysomething that would last long

    Watch, thick dial, and steel strap

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    Washing Detergent, Lifebuoy


    Ready to cook products

    Products for festivals (holi and diwali) (As it iscelebrated in a different manner)

    Ajanta watch rural area

    Mesvak and vicco toothpaste Clinic plus shampoo

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    Mark Up Pricing Strategy is used

    Metro also uses competitor based pricing

    As far as pricing is concerned metro is not

    doing well in this section as it does not have itsown products but only acts as an intermediarybetween the manufacturers and retailers.

    So it charges very nominal amount of profit onthe prices given by the manufacturers

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    A proper location for goods distributed isnecessary as it can try to reduce hightransportation cost, inadequate supplies of

    labor and raw materials etc. Ratnagiri is where the wholesale unit is

    stationed at i.e , Metro India ltd.

    The goods come to the unit from a large no. ofcarriers from Chinchpokli in Mumbai

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    Anjarle3 stores

    Ashti, Khed2 stores

    Asurde1 stores


    Bhoo, India- 2 storesBorundi6 stores

    Kelane4 stores

    Kondivali-6 storesKurang2 stores,_Khed,_India,_India,_India,_Khed,_Khed,_Khed
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    Rajwadi- 15 stores

    Saitavde5 storesSasale4 stores

    Shirgaon, Ratnagiri- 8 stores

    Shirshi-2 storesShringarpur-6 stores

    Mandangad4 stores

    Palgadh20 stores

    Total no.of retail stores within the radius of 30km=90 stores,_Ratnagiri,_Ratnagiri,_Ratnagiri,_Ratnagiri
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