Mestemacher – Organic First Special organic breads are taking …€¦ · Special organic breads...
Transcript of Mestemacher – Organic First Special organic breads are taking …€¦ · Special organic breads...
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Mestemacher–OrganicFirstSpecialorganicbreadsaretakingovertheglobalbreadmarket
Nuremberg,15February2019:Theorganicryebaker,Mestemacher,ascendstothenextstage
ofsuccessatBioFachinNuremberg,theworld'sleadingtradefairfororganicfood.Japanand
Koreaarealsodevelopingintogrowthsalesmarketsforthefamilybakery'splant-basedsliced
andnaturally-preservedorganicspecialbreads.ThewillingnesstobuyorganicfoodfromEu-
ropeisstronginbothcountries.FavourablepricesforEUfoodareprovidedbythefreetrade
agreements,whichseetheeliminationoftariffsandnon-tariffbarrierstotrade,therebyoffering
furtherincentivesforgrowth.Importantconsumeradvertisingelementsonthepackagingare
providedbyproductinformationsuchas"Howtouse",Nutrition,Benefits,GreenEconomy,con-
scious living, but also information regarding the promotion of equality between men and
women.Ontheonehand,JapanandSouthKoreasufferfromashortageofexperts,executives
andtraditionalrolemodels,while,ontheother,politiciansaremakingatargetedefforttoutilise
women'spowerfortheeconomyandsociety.
In2021,thecompanywillcelebrateits150thanniversary.Today,almost40percentoftherye
usedisprocessedintoorganicspecialbreads.
RenateKünast,MemberoftheGermanBundestagandformerFederalMinisterofAgriculture,regu-
larlyvisitstheMestemachertradefairbooth.
"OrganicFirst"ambassador(f.l.)AlbertDetmers,managingpartneroftheMestemacherGroup;ProfessorDrUlrikeDetmers,shareholder,memberofthemanagementboard,speakeroftheMestemacherGroup;RenateKünast,MemberoftheGermanBundestagandformerFederalMinisterofAgriculture(retd.);HelmaDetmers,shareholderMestemacherGroup,andFritzDetmers,managingshareholderoftheMestemacherGroup.Photo:Bischof&Broel
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Thefollowingisimportantforher:"30yearsofBioFachandoutstandingfood.Itisareasonforcele-
bration,butwehaveonlyjuststarted. Twothingsareparticularlyimportantformetoday:
1. Communitycateringintownsandcitiesshouldbeconvertedtoorganicproduceand
2. weneedmoreinvestmentinorganicplantandanimalbreeding."
OrganicnoveltiesbytheglobalmarketleaderMestemacherattheBioFachtradefairarethe"Organic
ITALIANBLACKEDITION".Thisgroupincludesthefollowingvarieties:
MestemacherITALIANOrganicSpeltCountryBread
TheslicedloafoftheoriginalItalianorganicspeltcountry
breadweighs350gandprovidestheuserwith11slicesof
bread.Organicingredientsareorganicspeltflour,organic
sunfloweroil,organicrice-barleymaltsyrup,andorganic
riceflour.TheoriginalItalianorganicspeltcountrybread
comesfromtheItalianregionofEmiliaRomagna.Thepre-
slicedbreadisidealforbruschettaandantipasti.Thebread
isperfectfortoasting.Thebreadcanbetoastedlightlyon
bothsides.Itistastywhenrubbedwithhalfacloveofgarlic
anddrizzledwitholiveoil.Followingthis,itisagoodidea
totopthebreadwithham,cheeseorvegetables.Keptun-
opened, the breads remain enjoyable for up to 10
weeks.
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MestemacherITALIANOrganicCountryBread
Thesliced loafof theoriginal Italianwheatorganiccountry
breadalsoweighs350gandiscutinto11slices.Organicin-
gredientsareorganicwheatflour,organicsunfloweroil,or-
ganicrice-barleymaltsyrupandorganicriceflour.Theorigi-
nal Italian organic wheat country bread comes from the
ItalianregionofEmiliaRomagna.Thepre-slicedbreadisalso
ideal for bruschetta and antipasti. The bread is perfect for
toasting.Thebreadcanbetoastedlightlyonbothsides.Itis
tastywhenrubbedwithhalfacloveofgarlicanddrizzledwith
oliveoil.Followingthis,itisagoodideatotopthebreadwith
ham,cheeseorvegetables.Keptunopened,thebreadsre-
mainenjoyableforupto10weeks.
MestemacherITALIANOrganicWraps
Theorganicwrapspackagecontains3pieceswithatotal
weightof225g.Theorganicwheatflatbreadsaremade
withextravirginorganicoliveoil.Theingredientsconsist
oforganicwheatflour,5%extravirginoliveoil,organic
sunfloweroil,andanaturalorganicaroma.Thewrapsare
easytoprepare.Theyareheated,sothattheycanbe
rolledupeasily.Theycanthenbefilledasdesired,e.g.
withsaladand/orstripsofmeat.Therearenolimitsto
personalcreativity.Keptunopened,thewheatwraps
remainenjoyableforupto10weeks.