MESSAGE FROM RAND REGARDING COWELL AUTO GROUP …Oct 05, 2015  · 2.0 TDI ENGINES To ensure Cowell...

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I wanted to send my compliments and thank you for the great customer service I have received from your team, especially Yao and Grace!!! I cannot say enough good things about how they have both assisted me, from purchasing of my new car (which I love), to my first check-up. Having had my previous car for 17 years, shopping around for a new car could have been a daunting and stressful time but I can honestly say that dealing with Yao and Grace, and your other team members have made this a very pleasant experience for me. I would and will highly recommend Cowell VW to others (have already mentioned it to my financial advisor). When I first started looking in May, I stopped by Cowell and Yao walked us around the lot and answered all our questions in a non-pressuring manner, was so helpful that when I was ready to buy, 3 months later, I went back to see him. In both my visits to the service department this week, Grace was so very helpful and super nice and patient. She is a great representation for your service department!! I am very pleased that I chose Cowell VW for purchasing my car. Thank you again for a great experience. Sincerely, Shirley Y. This week it’s from Cowell Volkswagen’s Sales Department: COWELL CONNECTOR OUR FOCUS IS YOU. COWELL AUTO GROUP GROUNDBREAKING FOLLOW US Find CAG on Facebook, Twitter, Instagram & Weibo: @cowellautogroup. We’re on Twitter: @audiofrichmond, @cowellvw & @jlrofrichmond Published: October 5, 2015 Last week we saw a ton of fantastic press in local media regarding the expansion of Cowell Auto Group. You can check some of it out at Richmond News (http://www.richmond-news.com/business/cowell-turns-key-on-expanded-dealerships-1.2075015) Asian Journal (http://www.asianjournal.ca/?p=28711) WestCa.com (http://www.westca.com/News/article/sid=440121/lang=schinese.html) We’d like to remind you that street parking is not permitted; three parking warnings a year will result in disciplinary action up to and including termination. 6. PARKING The Company rents parking spots for staff use in the lot behind Fenders Restaurant. Employees shall park in specified employee parking areas only and must display a valid parking pass. Please check with your Manager or HR for the designated location and to obtain a parking pass. Street parking is for the convenience of our customers and must be avoided by staff. Vehicles parked on the street are subject to ticketing and/ or towing. Any tickets/warning issued will be brought to the attention to the employee driving the vehicle through a letter on his/her file. Repeated parking letters on file will result in disciplinary action up to and including termination Team: The last 2 weeks has been very busy with news about the VW 2.0 TDI engine situation. I have connected with many customers with concerns about what they are reading in the media. I thought I would share the recent e-blast that was sent to customers (below) as it may help you understand how we are trying to proactively communicate with customers. One of the resounding things that I have heard is that people LOVE their cars and, without exception, everyone I have talked with has been a FAN of the service they have received at CAG and expressed a high level of TRUST with us! I wanted to thank you for your REMARKABLE EFFORT in WOWing our customers! We appreciate your PASSION and FOCUS on making sure we continue to build long term relationships with our customers! Cheers, Rand Cowell Next Monday (October 12th) is Thanksgiving. Sales will be open from 11a – 5p. Service will be closed. HEY! WHERE DO I PARK MY CAR? TIME TO GIVE THANKS MESSAGE FROM RAND REGARDING 2.0 TDI ENGINES To ensure Cowell Auto Group is being proactive in our communication with our customers, last week Rand sent the following message to each 2.0 TDI driver in Cowell Auto Group’s database: “The news about VW’s 2.0 TDI engines has truly caught all of us by surprise and raised many questions. Thank you to everyone that I have spoken with over the last number of days. I appreciate your support, encouragement and passion. I also understand and share your concerns about the recent events. I wanted to ensure we communicated from a “Cowell Motors Ltd.” perspective what has happened and what we are doing to help you! To put things in context, we are in the same situation as you! As a Franchised VW Dealer we have purchased vehicles from VW Canada under the same beliefs that you have purchased your vehicles in terms of performance, economy and emissions. The only reason this is important to communicate is to reaffirm that our sole focus, as it has been for the 48 years we have been in business, is to ensure we do the right thing for you! Many people are asking where is the best source of information to keep updated on this dynamic situation. I have spent a lot of time talking with VW Canada over the last week to understand what has happened and what VW Canada is doing to make things right. The best source of reliable information is on the microsite VW Canada has set up at www.vwemissionsinfo.ca. VW Canada has committed to updating this as more information becomes available. We have put that link on our website as well. We understand that many of you have individual questions that may not be answered on the microsite. That’s where we want to help! Please connect with any of the Cowell Volkswagen Team and we will listen to your concerns, understand your situation and do our best to provide information and options for you! My Dad got involved with the VW franchise and product 48 years ago because he believed the product was honest value (he drove a Beetle while he was going to school) and there was a strong trust in the values of the VW Company. VW has produced fantastic products over the years that have been truly affordable, fun to drive, German engineered cars. I have seen VW act quickly to make changes within their organization and I am confident they are focused on earning back customer’s trust! At Cowell Motors, our focus is you! Thank you for your confidence in us and we are committed to making a meaningful difference for you! We look forward to connecting soon! Best regards, Rand Cowell” OPERATION RED NOSE Once again Cowell Auto Group is thrilled to be sponsoring Operation Red Nose in support of Delta Gymnastics. Operation Red Nose is an annual Holiday Season campaign against impaired driving. It provides a free, volunteer-run designated driver service which caters to all motorists who have been drinking or who do not feel fit to drive their own vehicle. It provides patrons a safe, confidential ride in their own vehicle without getting behind the wheel themselves – and it’s free. And again this year Cowell Auto Group is excited to extend the opportunity to be a volunteer! The dates available for 2015 are as follows: November 27, 28 December 4, 5, 11, 12, 18, 19, and 31st. If you’re interested in volunteering please contact Kelly at [email protected] **a similar message was sent to Audi of Richmond A3 2.0 TDI Drivers.

Transcript of MESSAGE FROM RAND REGARDING COWELL AUTO GROUP …Oct 05, 2015  · 2.0 TDI ENGINES To ensure Cowell...

Page 1: MESSAGE FROM RAND REGARDING COWELL AUTO GROUP …Oct 05, 2015  · 2.0 TDI ENGINES To ensure Cowell Auto Group is being proactive in our communication with our customers, last week

I wanted to send my compliments and thank you for the great customer service I have received from your team, especially Yao and Grace!!! I cannot say enough good things about how they have both assisted me, from purchasing of my new car (which I love), to my first check-up. Having had my previous car for 17 years, shopping around for a new car could have been a daunting and stressful time but I can honestly say that dealing with Yao and Grace, and your other team members have made this a very pleasant experience for me. I would and will highly recommend Cowell VW to others (have already mentioned it to my financial advisor). When I first started looking in May, I stopped by Cowell and Yao walked us around the lot and answered all our questions in a non-pressuring manner, was so helpful that when I was ready to buy, 3 months later, I went back to see him. In both my visits to the service department this week, Grace was so very helpful and super nice and patient. She is a great representation for your service department!! I am very pleased that I chose Cowell VW for purchasing my car. Thank you again for a great experience. Sincerely, Shirley Y.

This week it’s from Cowell Volkswagen’s Sales Department:

CO

WE

LL CONNECTOR

OUR FOCUS IS YOU.

COWELL AUTO GROUP GROUNDBREAKING

FOLLOW US Find CAG on Facebook, Twitter, Instagram & Weibo: @cowellautogroup. We’re on Twitter: @audiofr ichmond, @cowel lvw & @jlrofr ichmond

Published: October 5, 2015

Last week we saw a ton of fantastic press in local media regarding the expansion of Cowell Auto Group. You can check some of it out at

Richmond News (http://www.richmond-news.com/business/cowell-turns-key-on-expanded-dealerships-1.2075015)

Asian Journal (http://www.asianjournal.ca/?p=28711)

WestCa.com (http://www.westca.com/News/article/sid=440121/lang=schinese.html)

We’d like to remind you that street parking is not permitted; three parking warnings a year will result in disciplinary action up to and including termination.

6. PARKING The Company rents parking spots for staff use in the lot behind Fenders Restaurant. Employees shall park in specified employee parking areas only and must display a valid parking pass. Please check with your Manager or HR for the designated location and to obtain a parking pass. Street parking is for the convenience of our customers and must be avoided by staff. Vehicles parked on the street are subject to ticketing and/or towing. Any tickets/warning issued will be brought to the attention to the employee driving the vehicle through a letter on his/her file. Repeated parking letters on file will result in disciplinary action up to and including termination

Team: The last 2 weeks has been very busy with news about the VW 2.0 TDI engine situation. I have connected with many customers with concerns about what they are reading in the media. I thought I would share the recent e-blast that was sent to customers (below) as it may help you understand how we are trying to proactively communicate with customers. One of the resounding things that I have heard is that

people LOVE their cars and, without exception, everyone I have talked with has been a FAN of the service they have received at CAG and expressed a high level of TRUST with us! I wanted to thank you for your REMARKABLE EFFORT in WOWing our customers! We appreciate your PASSION and FOCUS on making sure we continue to build long term relationships with our customers!

Cheers, Rand Cowell

Next Monday (October 12th) is Thanksgiving.

Sales will be open from 11a – 5p. Service will be closed.

HEY! WHERE DO I PARK MY CAR?

TIME TO GIVE THANKS

MESSAGE FROM RAND REGARDING 2.0 TDI ENGINES

To ensure Cowell Auto Group is being proactive in our communication with our customers, last week Rand sent the following message to each 2.0 TDI driver in Cowell Auto Group’s database:

“The news about VW’s 2.0 TDI engines has truly caught all of us by surprise and raised many questions. Thank you to everyone that I have spoken with over the last number of days. I appreciate your support, encouragement and passion. I also understand and share your concerns about the recent events.

I wanted to ensure we communicated from a “Cowell Motors Ltd.” perspective what has happened and what we are doing to help you!

To put things in context, we are in the same situation as you! As a Franchised VW Dealer we have purchased vehicles from VW Canada under the same beliefs that you have purchased your vehicles in terms of performance, economy and emissions. The only reason this is important to communicate is to reaffirm that our sole focus, as it has been for the 48 years we have been in business, is to ensure we do the right thing for you!

Many people are asking where is the best source of information to keep updated on this dynamic situation. I have spent a lot of time talking with VW Canada over the last week to understand what has happened and what VW Canada is doing to make

things right. The best source of reliable information is on the microsite VW Canada has set up at www.vwemissionsinfo.ca. VW Canada has committed to updating this as more information becomes available. We have put that link on our website as well.

We understand that many of you have individual questions that may not be answered on the microsite. That’s where we want to help! Please connect with any of the Cowell Volkswagen Team and we will listen to your concerns, understand your situation and do our best to provide information and options for you!

My Dad got involved with the VW franchise and product 48 years ago because he believed the product was honest value (he drove a Beetle while he was going to school) and there was a strong trust in the values of the VW Company. VW has produced fantastic products over the years that have been truly affordable, fun to drive, German engineered cars. I have seen VW act quickly to make changes within their organization and I am confident they are focused on earning back customer’s trust!

At Cowell Motors, our focus is you! Thank you for your confidence in us and we are committed to making a meaningful difference for you!

We look forward to connecting soon!

Best regards,

Rand Cowell”

OPERATION RED NOSE

Once again Cowell Auto Group is thrilled to be sponsoring Operation Red Nose in support of Delta Gymnastics. Operation Red Nose is an annual Holiday Season campaign against impaired driving. It provides a free, volunteer-run designated driver service which caters to all motorists who have been drinking or who do not feel fit to drive their own vehicle. It provides patrons a safe, confidential ride in their own vehicle without getting behind the wheel themselves – and it’s free. And again this year Cowell Auto Group is excited to extend the opportunity to be a volunteer! The dates available for 2015 are as follows: November 27, 28 December 4, 5, 11, 12, 18, 19, and 31st. If you’re interested in volunteering please contact Kelly at [email protected]

**a similar message was sent to Audi of Richmond A3 2.0 TDI Drivers.