Auto Social Group
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Transcript of Auto Social Group
AUTO SOCIAL GROUP Auto Lead Genera5on Social Mobile Leads
OVERVIEW
Auto Social Group produces lead genera5on campaigns on social media pla?orms for auto groups and dealerships u5lizing unique online applica5ons that target specific demographics to drive qualified ac5ons.
Bill Soule 310‐828‐1300 [email protected]
PROBLEM
Automakers collect up to 5,000 leads per day
How many of those does your dealership get?
SOLUTION
Lead Source Close Rate
ASG LEADS 21.5%
OEM Website 17.2%
Auto Shows 3.8%
Sweepstakes 2.1%
Ride & Drive 1.2%
TDA 1.4%
Events 1.0%
ASG LEADS: Qualified
Delivered Hot Targeted
Expand your DMA
OPPORTUNITY
Early AdopMon of Social PlaNorms
Facebook: Home to millions of in‐market customers
Ability to target specific in‐market segments via DMV data
Deliver hot qualified leads immediately
WHY SOCIAL MEDIA
4 to 1.4 Drop in customer visits to dealerships since 2005.
244% Increase in clicks on Facebook auto ads from October 2012 to April 2013.
37% Consumers who use social media to research products they are considering purchasing. (33% use brand websites, 18% use review sites)
CAMPAIGN RESULTS
TECHNOLOGICAL SOLUTIONS
Segment TargeBng • Owners • In‐Market • Conques5ng • Expiring Leases • Last Purchase
Price
Mobile OpBmizaBon All ASG campaigns are mobile op5mized. We
build out mobile applica5ons so you do
not have to.
Geo‐LocaBon Expand targe5ng beyond your DMA
BUILDING YOUR BRAND
ASG Builds Your Brand, Not Ours
3rd Party sites control traffic
and info
ASG white label solu5ons enable dealer pla?orms to benefit from all engagement
AutoNa5on’s Mike Jackson on third‐party lead providers: "I can pay them to build their brands, or I can build my own brand."
HOW IT WORKS
In‐market consumers targeted directly
with an ad
Crea5ve direc5on & targe5ng established
HOW IT WORKS
App allows leads to become qualified through engagement and collects submissions
HOW IT WORKS
App immediately turns hot lead into a phone call to
the dealership
HOW IT WORKS
Lead kept hot with text message to customer to expect a call from the dealership
HOW IT WORKS
Community engagement monitored and campaign metrics reported to client