Meridian Portfolio Book

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Senior Portfolio of Work

Transcript of Meridian Portfolio Book

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MERIDIAN

by Andrew Barnes

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DESIGN

PRODUCTION

1 CLASSSenior Portfolio

INSTRUCTORSenior Portfolio

PERSONAL INFOAndrew [email protected]

PHOTOGRAPHYAndrew Barnes

FONTSAdobe GaramondPriori Serif

SOFTWAREInDesign, Photoshop, Illustrator

PRINTED BYAndrew Barnes

BINDINGThe Key Printing & BindingOakland, California

PAPER STOCKMOAB KayentaPhoto Matte 125

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MERIDIAN

With endless possibilities presented to us,

we learn to follow our own path that guides

us to successfully developed solutions.

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SECTIONS

Watershed TourStar PuzzledThe Focusing BlurBringing Visions to LifeChasting Giants Through Ages Aromatic CleansingBalanced SustainabilityGenescapeThe Viking RiverAngelic InstrumentsOther Identity SystemsResumeColophon

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TABLE OF CONTENTS

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Opeth is the rare band that has escaped the narrow confines of

the label “heavy metal,” an aggresive, intensely musical outfit.

– Mikael Åkerfeldt

Loosely labeled a death metal band, Opeth is really so much more, with their mix of

mid-paced riffing, acoustic guitar interludes, and frequent tempo and mood changes

continuing to push the boundaries of extreme music. Opeth write long songs (often

over ten minutes long), but the diversity of the songwriting keeps things interesting. The

phrase “progressive death metal” has been used before, but it probably fits Opeth better

than any other single band. While the earlier albums are undeniably more brutal in their

approach (and often regarded as fan favorites) it’s the later releases, starting with 2001’s

Blackwater Park, where all the pieces truly fit together.

In 2007 Opeth released to us their album titled, “Watershed.” That album is the

focal point of this project, to design a tourbook that could represent the band as a piece

of merchandise or colector’s item. Do not think for a second that Opeth just released

a clone of their previous record. With a lot of thought and cohesion in their songs, this

project proved to be interesting when drawing my own influence from such a highly

esteemed group of musicians and working it into full page book spreads.

watershed

opeth music book

music tourbook

gr 350_print 1

troy alders

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OPETH’S

WATERSHEDTOUR BOOK

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The book’s cover was to look old, torn and tattered. A very old and worn texture was

chosen to represent the front and was reminiscent of an old and crumbling book that

has been discovered after a long period of time. The emblem on the background is a

decorative “O” that stands sharp against the grime. In a striking yellow, the band’s name

is imprinted on the book in the same Blackletter face that is used through the rest of the

book. The back of the book depicts the same texture mimicing the old, as well as the

information relating to the band and the copyright date.

When designing the cover, it is important to keep in mind that this will be that face

first representing the band, as it will be the first part that any viewer will look at unless

the book is open on the table. I had to keep asking myself, “Is this Opeth?” and clarifying

what was trying to be interpreted. In the end, this looks like something that would be on

any official Opeth release, be that a book or even a DVD video.

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05 PROJECT I 2 OPETH “WATERSHED” TOURBOOK

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07 PROJECT I 2 OPETH “WATERSHED” TOURBOOK

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09 PROJECT I 2 OPETH “WATERSHED” TOURBOOK

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11 PROJECT I 2 OPETH “WATERSHED” TOURBOOK

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“Magick is the Science and Art of causing Change to occur

in Conformity with Will.”

– Aleister Crowley

Everything is made of energy. From each individual person to the entire planet and

beyond, we are all swimming in an ever changing sea of energy. The manipulation,

control, and understanding of this energy has always been sought, and ritualism is one way

of connecting ourselves to this more “otherworldly” state of mind and being. Humans

are very ritualistic by nature, and it is interesting to see how we go about understanding a

mystery that is so important to our lives.

This book seeks to understand and explore ritualism, the tools and symbology

surrounding it, and how people apply its understanding to the nature and to the stars.

Throughout the book, my charts consist of maps, travel routes, diagrams that portray

energy flows, symbology, and hierarchies used within various practices that can be applied

to ourselves and to nature. For instance, one part depicting earth is showing the energy

grid or ley lines that exist on our planet. Where these lines meet, energy is sent in a spiral

into the atmosphere. Where many of these lines cross, it is possible for a large vortex

to be created that spirals into the atmosphere. It is on these sites that rituals have taken

place through history, spiraling a specific will and energy into the atmosphere and within

our own bodies and mind.

star puzzled

typographic book

bound book

gr 434_type 4

carolina debartolo

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STAR

PUZZLEDRITUALISM

TITLE

PROJECT

OBJECTS

COURSE

INSTRUCTOR

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15 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK

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17 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK

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19 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK

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21 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK

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Precision manufacturing equipment for precise skin care.

A new possibility and entertaining journey into the world

around Nikon and its extension to skin treatment.

focusing blur

skincare line

bottles and stand

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tom mcnulty

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The objective of this packaging product line was to design a skin care line that is branded

by a company not usually known in skin care products. Project includes a series of 7

bottles as well as one in-store display item that will showcase the product line.

In my final display, I decided to paint the bottles individually in a pearlescent finish

with dark grey, nearly black tops. The text and emblems were applied with rubdown

transfers using a total of three spot colors to make up the graphic. I designed these

products with recognizable symbols that are reminiscent of a camera’s focus lense,

leading to the name of the design as “focus.” It was important that the geometry and

sizing of the emblem worked well with one another so as not to outweigh in a certain

area. I used an emblem and color combination that would work well across the board, and

that could be scaled down to fit nearly any bottle or size. The range of bottles here fit a

wide range of sizes and make use of many different nozzles and caps.

THE

FOCUSINGBLUR

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An obvious visual hierarchy was needed when my bottles were all lined up together. While

the bottles do vary, they have a similar height and create a visual interest when looked

at as a whole. It is easy to see how different products could be easily packaged in any

number of containers or tubes. The center bottle is a tube as well that happens to stand

tallest, cap down. They are staggered a bit when lined up on their stand, which helps the

products stay together as a unit and to weave around one another. On a white shelf, these

products would stand out because of the luster, shine, and overall clean design.

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25 PROJECT III 2 NIKON SKINCARE PACKAGING

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27 PROJECT III 2 NIKON SKINCARE PACKAGING

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ITEM: baby oil

DIMENSIONS: 5.25” x 1.65”

CAPACITY: 17 fl oz

CAP TYPE: spray on

ITEM: moisturizer

DIMENSIONS: 7.75” x 2.5”

CAPACITY: 75 fl oz

CAP TYPE: squeeze tube

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ITEM: foam bath

DIMENSIONS: 7.25” x 2”

CAPACITY: 75 fl oz

CAP TYPE: adjustable top

ITEM: sugar scrub

DIMENSIONS: 2.65” x 2.5”

CAPACITY: 13 fl oz

CAP TYPE: twist lid

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29 PROJECT III 2 NIKON SKINCARE PACKAGING

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Not only is Wacom the leading provider in tablet computer devices,

but they are green technologically, and a socially responsible

corporation dedicated to making a positive impact.

In addition to being considered an industry standard, it is important that Wacom is

perceived as a company who is conscious environmentally, economically, and socially.

These documents are aimed at educating people on the possible steps that Wacom could

take as a company to further commitment to Corporate Responsibility and the areas that

are included. Environmentally, as a digital product producer, Wacom can take steps to

recycle used computer devices and to cut down on electronic waste. By using Wacom

tablets, clients can also cut down on the amount of paper being used for sketching,

painting, or other paper related work.

The objective here was to design a series of deliverables that shows Wacom’s

commitment to CSR initiatives. All materials and campaign items were to maintain a

consistent identity and feel while showing a sense of variety. Items include brand identity,

brochure, a series of three posters, an advertisement and mail-out, as well as web page

designs to support the rebranding of Wacom Corporation.

bringing visions to life

wacom csr report

csr report / deliverables

gr 425_print 2

kelly connley

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BRINGING OUR

VISIONSTO LIFE

TITLE

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INSTRUCTOR

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A single typeface works in this solution because it too was created in a very large family.

Helvetica Neue is a very attractive, modern face that has clarity in its forms. This typeface

contains sets from ultra light lines, to thick condensed characters and everything in

between. Even the ultra light face shows up crystal clear in any situation as is shown on

these posters, advertisements, and booklets.

Along with the vibrant gradations and the deep blacks, precise line work describes

many aspects of their products, including pens, nibs, and the tablet hardware itself. A

series of three posters, each keeping a specific look and feel, are a means of advertising

and getting your message out to the public. This is especially important with a CSR

publication or event, as it pertains greatly to the neighboring public and neighborhoods.

An eye catching, vibrant poster or other hand-out is likely to make more of an impact and

catch the eyes and attention of the people they come in contact with.

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35 PROJECT IV 2 WACOM INC. REBRANDING

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37 PROJECT IV 2 WACOM INC. REBRANDING

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39 PROJECT IV 2 WACOM INC. REBRANDING

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ITEM: company website

DIMENSIONS: 16:9

PURPOSE: landing page

AREA: corporate responsibility

ITEM: poster (2 of 3)

DIMENSIONS: 12” x 19”

PURPOSE: advertisement

EVENT: csr symposium

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41 PROJECT IV 2 WACOM INC. REBRANDING

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Not only is Wacom the leading provider in pen/tablet computer devices, but they are

green technologically, and a socially responsible corporation dedicated to making a

positive impact. Vibrant colors and beautifully crafted scenes colorize the heavy, black

flooded articles of design, as shown on a possible package design for a wacom tablet.

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43 PROJECT IV 2 WACOM INC. REBRANDING

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star puzzled

typographic book

bound book

gr 434_type 4

carolina debartolo

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This is a book intended for men and women who are interested in spirituality through

history, and in particular in the subject of mythology and religeon. This book is for anyone

interested in the origins of man and their understanding of the gods and greater powers

that surround us.

The objectives: To design a 90 page book based on a common theme that is derived

from a series of cluster charts. This book is to be an exploration on a particular typeface,

allowing a maximum use of three different faces. Included with the book should also be

an interactive CD that has its own packaging and cover design. This comes along with the

book and contains all typefaces used in the publication. In addition a poster was created

to showcase these fonts.

“When in the height heaven was not named,

and the earth beneath did not yet bear a name,

the primeval apsu and chaos, the mother of them both.”

– The Enuma Elish

CHASING

GIANTSOF OLD

TITLE

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COURSE

INSTRUCTOR

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As humans, we are constantly chasing the giants of old. We seek to understand our

creation and the greater forces unknown to us that may have had a hand in our creation.

Divided into sections, each chapter contains a focus on a particular set of spiritual ideals

practiced through history. These chapters range from the view points of the ancient

Egyptians, to the more modern following of Christianity. As a prelude to each chapter,

maps have been created that depict the area being read about on the following pages.

The maps are designed on a deep ox-blood colored flood. The map stands out along with

the delicate, poetic type showing key locations. In addition to the deep red, other text

heavy spreads are kept old, worn, and faded to mimic age.

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47 PROJECT V 2 CHASING GIANTS BOUND BOOK

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poetryof

creation

emigre

origins of gods and men

emigre inc.1700 Shattuck Ave., #307 Berkeley, CA 94709

emigre graphicsMrs Eaves, SabbathBlack, Missionary

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poetryof

creation

emigre

origins of gods and men

emigre inc.1700 Shattuck Ave., #307 Berkeley, CA 94709

emigre graphicsMrs Eaves, SabbathBlack, Missionary

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51 PROJECT V 2 CHASING GIANTS BOUND BOOK

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The poster pictured here was created as an assortment of images that were used in the

actual book spreads. The same color scheme and design was applied and printed on the

same Kayenta paper at 24” × 36”.

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53 PROJECT V 2 CHASING GIANTS BOUND BOOK

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aromatic cleansing

packaging

fragrance line

gr 370_pack 4

tom mcnulty

“In all things of nature there is something of the marvelous.

If one way be better than another, that you may be sure that

it is nature’s way.”

– Alristotle

Aromatherapy is a tradition and practice that has been used for thousands of years.

Ancient cultures would perform acts of “smudging” or bathing themselves in the smoke

of cedar, sage, and sweetgrass. Even today, we are still unfolding secrets of aromatherapy

and it still remains one of the most effective ways to lower stress, restore health, and

bring a moment of tranquility to our lives.

The objective here is to create and design an entirely new retail store brand image

and product line that does not exist in today’s marketplace. Include services that the

company will provide, a name, target audience, and locations. This design is to be applied

across 15 to 20 items with consideration of establishing a series of sub-branded items,

which is “Obsession.”

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AROMATICCLEANSING

TITLE

PROJECT

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The packaging on both the perfumes and the diffusers are kept in a similar manner. The

tops are printed in a rich purple color and the graphics stand on their own, the perfume

carrying a similar emblem to the shopping bag. The bags are also in the same split styles.

Both bags are created with different graphics, but the same gradiated black backgrounds,

which contain a faint pattern of the Scent flower. The bag matching with the high end

products is kept on the same natural white background, while the bag matched with the

lower price range items is printed on a recycled, tan colored paper with a light texture.

This is an example of different ways this brand could apply across a number of instances.

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57 PROJECT VI 2 AROMATHERAPY PACKAGE LINE

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59 PROJECT VI 2 AROMATHERAPY PACKAGE LINE

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ITEM: scented crystals

DIMENSIONS: 4.25” x 1.65”

CAPACITY: 17 fl oz

CAP TYPE: jar top

ITEM: bath salts

DIMENSIONS: 3.25” x 1.65”

CAPACITY: 10 fl oz

CAP TYPE: jar top

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ITEM: diffuser

DIMENSIONS: 6.5” x 1.75”

CAPACITY: 8 fl oz

CAP TYPE: box with jar

ITEM: body lotion

DIMENSIONS: 2.65” x 1.5”

CAPACITY: 10 fl oz

CAP TYPE: pump top

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ITEM: oil set

DIMENSIONS: 5.25” x 2.25”

CAPACITY: 10 fl oz

CAP TYPE: box & die cut

ITEM: incense sticks

DIMENSIONS: 7.25” x 1.75”

CAPACITY: 25 sticks

CAP TYPE: box & die cut

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ITEM: bar soap

DIMENSIONS: 2.25” x 2.25”

CAPACITY: one bar

CAP TYPE: box

ITEM: bath oils

DIMENSIONS: 2.65” x 1.75”

CAPACITY: 13 fl oz

CAP TYPE: jar

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aromatic cleansing

packaging

fragrance line

gr 370_pack 4

tom mcnulty

“There is a spiritual side to our connection with the planet.

And in this material world, that’s anathema. It makes us

whole human beings. And without it, we make mistakes..”

– Bob Brown

James May, the founder of Wisdom Natural Brands, was involved in bringing stevia to the

United States over 25 years ago and is commonly regarded as the “Father of Stevia” in

the US. Today, Wisdom Natural Brands is the leading US manufacturer of stevia products

including natural sweeteners with zero calories and no carbohydrates. Wisdom seemed an

interesting path to take in expanding their products into cleaning supplies.

The objective was to create a new line of sustainable and eco-friendly cleaning

products. This included creating a new brand image and eco-friendly packaging for a total

of 10-12 items. These items include hand soaps, dish washing liquids, laundry detergents

and soaps, window or bathroom cleaners, auto cleaning products, and even pet products.

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BALANCEDCLEANING

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This all natural cleaning product uses ancient wisdom and timeless ingredients that are

proven to be effective and safe. All products are eco-safe and all packaging is made out

of recycled paper products. We live in a time where consumers are increasingly drawn to

products that are all natural and green. These products, being printed on a recycled, off

white paper, are sure to draw the eyes of those looking for a more green solution. The

faint patterns will ensure that the label meant to be seen pops out at the customer with

a deep, vibrant color. The font for “In Balance” products is call Orial and contains an

interesting, organic patter weaving through each character. The Wisdom brand is used in

the lower corner of the label as more of a stamp of approval. As you will note, it becomes

easy to work this system into new packaging solutions as well. The pattern can change,

even change weight, and the labels can be customized to fit any product that is being

packaged from boxes, to cans, and shopping bags.

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69 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS

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71 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS

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ITEM: hand soap

DIMENSIONS: 3.25” x 3.25”

CAPACITY: 1 bar

CAP TYPE: box & top cut

ITEM: guitar body cleaner

DIMENSIONS: 3.25” x 4”

CAPACITY: 4 oz

CAP TYPE: box & die cut

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ITEM: laundry detergent

DIMENSIONS: 9.25” x 6.5”

CAPACITY: 24 fl oz

CAP TYPE: box flap lid

73 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS

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aromatic cleansing

packaging

fragrance line

gr 370_pack 4

tom mcnulty

“In the biotech revolution, it is the human body, not iron or steel

or plastic, that’s at the source. Are the biocapitalists going to be

allowed to dig without consent into our genetic codes?”

– Ellen Goodman

Genetic Engineering is both a new and largely unexplored technology. Genescape seeks

to provide information to anyone who is interested in the benefits of genetic research

as well as those seeking more accurate information on the subject itself. Welcoming

those who may be skeptical, you can learn and gain insight into the many possibilities

that genetic research can provide with real life examples and demonstrations from

professionals within the field. There is no doubt that the developments with genetic

technology will affect us all. Many corporations are seeing the lucrative investments that

can be made in genetics and that benefits span from the agriculture to the medical and

military professions. It is important the public has more than a superficial understanding of

this new area and of its possibilities and potential

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GENESCAPEEVENT

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Genescape is an organization reaching those who are interested in science and future

technology. Farm owners may be interested in advantages in agriculture or livestock,

while people in a related medical field may be interested in the benefits and possibilities

in disease prevention. There is such a wide range of possibilities that anyone may find an

interest in some way at this event.

Some may have a hard time getting past the risks of genetic engineering. Hopefully

by educating people and informing them that the benefits of genetic engineering far

outweigh any possible risks, they will see that there are safe ways of learning more and

furthering our knowledge on this subject.

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79 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN

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ITEM: signage for men’s bathroom

DIMENSIONS: 5.25” x 3.65”

TYPE: wall mount

ITEM: signage for women’s bathroom

DIMENSIONS: 5.25” x 3.65”

TYPE: wall mount

XXMEN

XYWOMEN

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ITEM: signage for symposium

DIMENSIONS: 9.25” x 4.65”

TYPE: wall mount

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ENESCAP EADVANCING THE FRONTIERS IN GENETICS

$ 15

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ENGINEERING LIFESCIENTIFIC SYMPOSIUM

CROWN PLAZA HOTEL

480 SUTTER STREET, SAN FRANCISCO, CA 9410 8

TEL: 415-555-1212

GENERAL ADMISSIONALL AGES

FRI. APR 25, 2010 8:00AM

NO REFUNDS / NO EXCHANGES

ITEM: genescape ticket

DIMENSIONS: 4.25” x 1.75”

TYPE: print with barcode

ITEM: deck of cards

DIMENSIONS: 4.25” x 2.65”

TYPE: cards with genescape info

(right)

ITEM: individual cards

DIMENSIONS: 4.25” x 2.65”

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A

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ENGINEERING LIFE

Scient i�c Symposiumwww.genescape.com

{phone}1800 555 1212

{email}[email protected]

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ENGINEERING LIFE

Scient i�c Symposiumwww.genescape.com

{phone}1800 555 1212

{email}[email protected]

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ENGINEERING LIFE

Scient i�c Symposiumwww.genescape.com

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87 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN

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riding the viking rivers

branding identity

system, book, & stationary

identity 2

jessica peltz

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“Europe draws travelers in with the wondrous allure of her history,

architecture, art, and culture. Rhine, Moselle, Danube & Main

Boutique River Cruises ensure incredible vacationing.”

– Viking Cruises

Viking River Cruises, a global corporation based in the United States who currently

operates a fleet of 23 vessels, making them the largest river cruising fleet in the world.

The challenge here was to capture the spirit of river cruising in particular which is more

unique than the typical oceanic cruises. The towns visited here are completely different,

visiting the major cities around the world built on the river. Areas traveled include voyages

all through Europe, Asia, and Egypt.

The objective was to re-brand the identity of a cruise line, creating a branding and

identity booklet as well as stationary, business cards, and envelopes. Along with this

identity was to be made a number of items that incorporate the company’s brand.

RIDING THE

VIKINGRIVERS

TITLE

PROJECT

OBJECTS

COURSE

INSTRUCTOR

88MERIDIAN BY ANDREW BARNES : PORTFOLIO

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In designing the book and stationary system, floods of colors were used on the front and

inner pages of the book, and kept very clean throughout and in the stationary. Business

cards were created with a front and back, separating the business mark and the personal

information on the back. The type faces Sabon mixed with Akzidenz-Grotesk create an

interesting visual system that mixes this beautiful serif type with the very clean, straight

sans serif. The difference of these is also imitated in the logo mark itself.

While creating a brand like this, it is extremely important that the right color

combinations be chosen and that the mark easily identifies with the company and its

services provided. All through the book, attention is paid to details, such as the page

numbers and pacing, along with the overall use of color and images. Very natural blues are

important to remind us of the river cruising aspect, and the warm grey stands out easily on

the clear white backgrounds.

90MERIDIAN BY ANDREW BARNES : PORTFOLIO

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92MERIDIAN BY ANDREW BARNES : PORTFOLIO

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93 PROJECT IX 2 VIKING RIVER CRUISES BRANDING

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95 PROJECT IX 2 VIKING RIVER CRUISES BRANDING

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ITEM: business card front

DIMENSIONS: 3.25” x 2.5”

PAPER TYPE: kayenta moab

ITEM: stationary and letterhead

DIMENSIONS: 8.5” x 11”

PAPER TYPE: any bright white

96MERIDIAN BY ANDREW BARNES : PORTFOLIO

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97 PROJECT IX 2 VIKING RIVER CRUISES BRANDING

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aromatic cleansing

packaging

fragrance line

gr 370_pack 4

tom mcnulty

“Big tone, warm sustain & eye-catching beauty make the New Yorker

the perfect guitar whether you’re into screaming rock, subtle jazz or

anything in-between.”

– John D’Angelico

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TRADITIONAL

ANGELICGUITARS

TITLE

PROJECT

OBJECTS

COURSE

INSTRUCTOR

New York City guitar-maker John D’Angelico is best known for his superb acoustic archtop

instruments built from the early 1930s to the early 1960s. D’Angelico are among the

most valuable vintage guitars. Due to continuing demand from a number of guitarists,

John would make a series of guitars called G-7 models which were budget archtop guitars

which used plywood in the bodies. Today’s D’Angelico Guitar is born to perform. They

work hard to maintain the exquisite craftsmanship and imaginative techniques, using

only top quality woods and components for each and every one of our models. We’ve

stretched the boundaries of creativity and innovation with bold methods of design and

construction. Each D’Angelico is created to have a soul, a personality and a voice, and

they should rightly have a company persona to match their name.

98MERIDIAN BY ANDREW BARNES : PORTFOLIO

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This project was the rebranding of a company that provided a certain retail goods. In my

case, D’Angelico Guitars was an interesting choice to work with and has an interesting

history in New York Guitar making. Along with the rebranding of this company, a book

was to be designed that contained examples of the company’s main brand and products,

as well as any other smaller product lines that this brand could be applied to in a retail or

advertising environment.

“As a music company, it is important for us to extend our brand past guitar making.

As musicians, we know the importance of accessories and hardware that go along with

music. Guitar and Bass tuners are are item that any musician will find useful and will want

to have around whenever playing.”

100MERIDIAN BY ANDREW BARNES : PORTFOLIO

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101 PROJECT X 2 D’ANGELICO GUITARS BRANDING

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D ’ ANGELICO

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D ’ ANGELICO

PROJECT X 2 D’ANGELICO GUITARS BRANDING103

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PROJECT X 2 D’ANGELICO GUITARS BRANDING105

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D’AngelicoCustom Guitar s

169 West 48th Ave.Manhattan, NY 9135 7P: (800) 304 061 6W: www.vikingrivercruises.co m

ITEMS: stationary system

PIECES: letterhead, envelope & business card

PAPER STOCK: entrada bright

TYPE: personal or general

MERIDIAN BY ANDREW BARNES : PORTFOLIO 106

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D’AngelicoCustom Guitars

169 West 48th Ave.Manhattan, NY 9135 7P: (800) 304 061 6W: www.vikingrivercruises.com

D’AngelicoCustom Guitar s

169 West 48th Ave.Manhattan, NY 9135 7P: (800) 304 061 6W: www.vikingrivercruises.co m

PROJECT X 2 D’ANGELICO GUITARS BRANDING107

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aromatic cleansing

packaging

fragrance line

gr 370_pack 4

tom mcnulty

other

logomarks

“Design is so simple,

that’s why it’s so complicated.”

– Paul Rand

This section contains other forms of identity that have been created for a particular event

or corporation of some sort. Each project has specific conditions that were followed,

and in most cases a documentation was created that detailed the proper use of the

given logos. Typography, color, and graphical elements are always important in keeping

consistent and there are many rules that follow in proper use.

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TITLE

PROJECT

OBJECTS

COURSE

INSTRUCTOR

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DIA de losMUERTOS

BRANDING: reed college

CLASS: identity 2

INSTRUCTOR: jessica peltz

ITEMS: branding guide and posters

PROJECT COLLECTION 2 BRANDING IDENTITIES109

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BRANDING: bar noir

CLASS: identity 2

INSTRUCTOR: jessica peltz

ITEMS: menu, sales items

MERIDIAN BY ANDREW BARNES : PORTFOLIO 110

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BRANDING: reed college

CLASS: identity 2

INSTRUCTOR: jessica peltz

ITEMS: branding guide and posters

PROJECT COLLECTION 2 BRANDING IDENTITIES111

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BRANDING: art seed

CLASS: identity 2

INSTRUCTOR: jessica peltz

ITEMS: branding guide & posters

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D U B L I NS U M M E R O L Y M P I A D 2 0 2 4

D U B L I NS U M M E R O L Y M P I A D 2 0 2 4

BRANDING: summer olympics, dublin

CLASS: graphic design 2

INSTRUCTOR: jeremy stout

ITEMS: booklet & poster

PROJECT COLLECTION 2 BRANDING IDENTITIES113

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BRANDING: revolver magazine

CLASS: graphic design

INSTRUCTOR: scott rankin

ITEMS: logo & branding

PROJECT COLLECTION 2 BRANDING IDENTITIES115

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MERIDIAN BY ANDREW BARNES : PORTFOLIO 116

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graphic designer

805.708.1577

[email protected]

www.abarnes.org

TITLE

PHONE

EMAIL

WEB PAGE

Andrew Barnesp

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To obtain a position in the graphic design field that will help to further my understanding of the industry as a whole.

Academy of Art UniversityBachelor of Fine Arts in Graphic DesignGraduation: June 2011

Cal Poly, San Luis ObispoStudy of Graphic Communications and Printing

2002–2005, Santa Barbara City College, Santa Barbara, CaliforniaAA degree in General Education

Carpinteria High School, Carpinteria, CaliforniaGraduation date 2002. High School diploma and gold cord recipient.

Branding Book Making Photo ManipulationLogos Package Design Offset Lithography PrintingAdvertisements Page Layouts Bindery and PrepressTypography Comping Designs Painting and Sketching

Platforms: Windows XP/7 and MAC OSApplications: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Corel Painter, QuarkXpress, Microsoft Word, MicrosoftPowerpoint, Office Applications, Dreamweaver, Flash, and experience with reading and writing HTML and Flash.

2011, Freelance Graphic Designer, SolarCity, San Mateo, CARedesign and update of advertisements, print collateral, car and truck details, Banner Ads, and other corporate branded documents.

2010–Present, Graphic Designer, BigBand Networks, Redwood City, CARedesign and update of hardware collateral documents. Documents include data sheets, specification sheets and white papers for cabletechnology and hardware, as well as a promotional video.

2003–2007, Sales Associate/Sr. Sales Associate, GameStop, Santa Barbara, CACustomer service, sales, promotions, opening and closing of stores, shipping and receiving boxes, and regular inventory among retail stores.

2009 Branding designs published in the book: Images of America: Carpinteria, Summerland and La Conchita

2007-2009 San Francisco Academy of Art Spring Showings Items in package design, typography, branding, and Shadow Box design featured in San Francisco City Hall.

2002 Recieved Eagle Scout Certification through the BSA

OBJECTIVE

EDUCATION

DESIGN PROFICIENCY

TECH PROFICIENCY

EMPLOYMENT

HONORS

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MERIDIAN © 2011Copyright © 2011 Andrew Barnes. All rights reserved. Published by Andrew Barnes for Senior Portfolio. Taught online by Jeremy Stout at the Academy of Art University, San Francisco CA. Printed by Andrew Barnes and bound by The Key Printing and Binding, Oakland, CA.

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