@mequoda1 @mequoda

Unlocking the Power of Twitter

Hands-On Workshop

@mequoda2

Core Goals on Twitter

Send more traffic back to your website Create more leads, sales and email signups Solicit and join conversations Establish yourself as an expert in your niche Discover what your competitors are doing Use the right “netiquette” when interacting

@mequoda3 @mequoda

How to Make it Happen

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Step #1:Learn Your Lingo

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Learn to Interpret the Lingo

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Does This Make Sense to You?

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How About Now?

mention

hashtag

short link

hashtag

moderator

retweet

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Step #2:Write Better Tweets

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Use @ When Referring to Someone

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Write Better Headlines

Article title: Japan: The Reactors and The TempleTweet:

Article title: The Morality of MealtimeTweet:

Article title: Plane diverted to O'Hare for 'disruptive' passengersTweet:

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Use Hashtags

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It’s OK to Be Personal

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Step #3:Use Twitter Search

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Use Twitter Search

1. See who’s talking about you2. Hashtag your events3. Pay attention to other event hashtags4. Come up with topic ideas5. Create new contacts6. Answer questions

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Step #4:Participate

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Use Twitter Search

Respond to every @

Use Search.Twitter.com to respond to questions

Participate in chats

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Step #5:Organize

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It’s All About Them

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TweetDeck

• Create, read and send all tweets• Schedule Tweets• Manage lists• Track Keywords• Participate in chats• Create shortlinks• Upload photos

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Step #6:Get More Followers

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The Top Three Accounts

People.com: 6,970,618 UV/mo | @PeopleMag: 2,466,108 followers |

Time.com: 3,511,114 UV/mo | @Time: 2,436,484 followers |

InStyle.com: 1,140,719 UV/mo | @InStyle: 1,943,661 followers |

#1

#2

#3

@mequoda22

The Top Three Accounts

People.com: 6,970,618 UV/mo | @PeopleMag: 2,466,108 followers |

@mequoda23

The Top Three Accounts

Time.com: 3,511,114 UV/mo | @Time: 2,436,484 followers |

@mequoda24

The Top Three Accounts

InStyle.com: 1,140,719 UV/mo | @InStyle: 1,943,661 followers |

@mequoda25

Step #7:Track Everything

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Things to Track

• @ replies• @ mentions• Retweets• Followers• Click-through rate• Subscribes• Sales

• Social media is a long-tail approach.

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Daily Goals

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Everyday Goals

• Promote your content• Respond to @ replies• Thank frequent re-tweeters• Retweet your competitors• Look for conversations to be a part of• Follow your target audience• Maintain hashtags

• Social media isn’t a “you come to me” environment.

• Spend 1 hour a day in conversation. Then… maintain.

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Hands-On Workshop

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Working in Teams of 2-3…

• Write a Tweet Promoting the Free Article You Wrote Yesterday

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Don Nicholas

Chief Executive OfficerMequoda Group, LLCDon@Mequoda.com(508) 358-9689

Kim Mateus

Chief Content Officer Mequoda Group, LLCKim@Mequoda.com(571) 313-8779

Thank You

www.mequoda.com/dpb12