7 Pillars of Digital Publishing Success · 7 Pillars of Digital Publishing Success" ... EMAIL &...
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@mequoda 1 @mequoda 7 Pillars of Digital Publishing Success Understanding Integrated Digital Publishing
Transcript of 7 Pillars of Digital Publishing Success · 7 Pillars of Digital Publishing Success" ... EMAIL &...
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7 Pillars of Digital Publishing Success"
Understanding "Integrated Digital Publishing"
"Freedom of the press is guaranteed only to those who own one".
- AJ Liebling
Gutenberg Era vs. Jobs Era
Gutenberg Era vs. Jobs Era
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Digital Publishing Trends "
US Household Internet Usage
2015: 78% US HH Penetration
US Population is Aging"
In 2020, 45-84 year old adults will number 131M
0.0 20.0 40.0 60.0 80.0 100.0 120.0 140.0
2000
2010
2020 Up 41%
Source: U.S. Census Bureau, 2004
Media Consumption vs. Spend"
Print Media Economics are Upside Down
US Internet Activity
92% use email 92% use search 65% use social
US Search Activity
92% of adults search
59% do it daily
US Email Usage
92% of adults email
61% do it daily
US Social Usage
Facebook Now Dominates Social Time Spent
Mobile Web Usage Growing
Mobile Web to Exceed Desktop Web in 2015
US Tablet Growth
1 in 3 Americans Will Own a Tablet by 2016
112.5 by 2016
Consumer Spending on Content
Source: PwC Global Entertainment And Media Outlook
Digital Content and Tablets are Spurring Growth in Global Consumer Spending on Content
CAGR
Consumer Spending on Books
Digital Book Sales Spurred Industry Turnaround in 2010
digital
Source: VSS Forecast 2010 Consumer Book Publishing
17,000
18,000
19,000
20,000
21,000
22,000
23,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
New Books Digital Platforms
digital
100 print books sold 105 kindle books sold
FOR EVERY
Consumer Spending on Magazines
8,000
8,500
9,000
9,500
10,000
10,500
11,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Industry Experts Predict a Magazine Industry Turnaround in 2012
Source: VSS Forecast 2010 Consumer Magazines
Consumer Spending on Digital Magazines
By 2015, Industry Experts Predict Consumer Spending on Digital Magazines Will Exceed 611M
Source: PwC Global Entertainment And Media Outlook
Digital Magazine Retailers
While Book Industry Comeback Largely Powered by Amazon, Magazine Industry Turnaround Will Be Powered by Apple, Amazon, B&N, Zinio and Others
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7 Pillars of Digital Publishing Success"
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Measurement"
$ 5, 2 3 9, 2 8 1
3 7 3, 1 1 8
$ 1 4. 0 4
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Content"
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Community"
PREMIUM CONTENT"
EMAIL & SOCIAL MEDIA"
WEBSITE"
305K"
743K"
8.4M"
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Commerce"
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Findability"
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Usability"
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Shareability"
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Digital Content Marketing"
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3-Step Marketing System"
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Mequoda Content Marketing Standards"
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Mequoda Content Marketing Adoption Rate"
Top 1000 US Websites Top 1000 US Websites Top 1000 US Websites
Source: 2011 Mequoda 500 Study
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Don Nicholas Chief Executive Officer Mequoda Group, LLC [email protected] (508) 358-9689
Kim Mateus Chief Content Officer Mequoda Group, LLC [email protected] (571) 313-8779
Thank You"
www.mequoda.com/dpb12
