MENA Pharma excellence Congress

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28 February and

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Key Benefits of Attending:

An initiative by:JOINING FORCES TO REACH EXCELLENCE IN PHARMACEUTICAL INDUSTRY

Pre-conference Workshops: 28-29 March 2016 | International Conference: 30-31 March 2016 | Dubai, UAE

Government Representation

• Hear top regional and international experts discuss the most pressing issues facing the pharmaceutical industry

• Create partnerships with different stakeholders to build trust and redefine strategies of growth

• Establish latest innovative solutions that enhance performance

• Improve sales and marketing tools that enable local and global success

• Participate in practical workshops designed to help you overcome the key challenges facing the pharmaceutical industry

• Network, meet and build relationships with peers in the pharmaceutical field

H.E. Amin Al Amiri Assistant Undersecretary

for Public Health and LicensingMinistry of Health, UAE

Dr. Hayel ObeidatDirector General

Jordanian Food and Drug Administration JFDA

EXPERT SPEAKER FACULTY INCLUDE:

Ahmed Abo Al Fadl, Franchise Director GCC, Merck SeronoH.E. Amin Al Amiri, Assistant Undersecretary for Public Health and Licensing,Ministry of Health, UAEDr. Ashraf Allam, VP ME, Mundipharm, Chairman, PhRMADr. Fatima Al Breiki, Group Pharmaceutical Director, SEHADr. Hayel Obeidat, Director General, Jordanian Food and Drug AdministrationJFDADr. Hosam Badr, Marketing Director, JulpharDr. Kamal El Dessouky, Therapeutic Area Lead, AFME, PfizerDr. Karine Labaky, GM Global Pharma, SanofiDr. Kasem Akhras, Head, MENA Market Access, NovartisDr. Khaled Mansour, Head of Market Access and External Affairs for EMEAEmerging Markets, JanssenDr. Laura Nassar, Head of Compliance, ME, RocheDr. Mahmoud Ghaly, Regional GCC Manager, SPIMACOMarwan Abdul Janahi, Executive Director, Dubai Science ParkDr. Mohamed Galal, Head of ME, Consumer Care Division, BayerDr. Mohamed Nasser, GM TMEA, HospiraDr. Nadia Younis, Director, Public Affairs and Communication Lead-Gulf and Levant, PfizerOssama Ibrahim, Area Sales Manager – General Medicine, North Gulf Region, Merck SeronoDr. Saad Fahmy, Compliance Director, ME, SanofiDr. Wisam Haddadin, Head, EMEA Market Access, MSDDr. Yacoub Haddad, Government Affairs Director MEAP, Abbvie, Chairman,PhRMAG

WITH A SPECIAL THANKS TO THE ADVISORY BOARD::Dr. Emad Wagih, Senior Commercial Director-Gulf & Near East, LundbeckDr. Kasem S Akhras, Head, MENA Market Access, NovartisDr. Nadia Younis, Director, Public Affairs and Communication Lead- Gulf & Levant,PfizerPatrick Eckert, Region Head MENA (Oncology), Novartis Pharma servicesDr. Rami Rajab, Chairman, Medical Technology Association Middle East, MecomedWael Soliman, Commercial Excellence Director-MENA and Area Head of Operations, GenzymeDr. Wisam Haddadin, EMEA Head of Market Access, MSDDr. Yacoub Haddad, Director of Government Affairs MEAP, Abbvie and Chairmanof PhRMAG

Policy makers from the healthcare industry

Leaders from pharmaceutical companies including CEOs and Managing Directors

The following functions at pharmaceutical companies: medical affairs, regulatory, market access, commercial excellence, sales, marketing, CRM, etc.

“Many thanks. I learnt a lot throughout the two-day congress. Different topics presented by thought leaders.”Eman Amin, Multichannel Marketing Manager of Gulf and Levant, Pfizer

“The congress is a very good event, especiallyfor meeting decision makers within thepharmaceutical industry and the key opinion

leaders within the market. It’s a very targetedevent to come to know the key players. Theleadership training was excellent.”Amro Madi, Business Development Manager– MENA Region, Elsevier Pharma Solutions

For more information or to register, contact us at +971 4 361 9616 [email protected] or visit www.mepharmaexcellence.com

CONFERENCE OVERVIEWThe MENA Pharma Excellence Congress is the premier platform for the pharmaceutical industry and attracts senior local, regional and international leadersfrom the pharmaceutical industry and government representatives to discuss keyissues facing the pharmaceutical industry through a number of interactive presentations, panel discussions and on-stage interviews.

Delegates will have the opportunity to hear from leading experts from across the region and the globe who will discuss the current regulatory environment in the region, key challenges facing the pharmaceutical companies such as pricing, reimbursement, market access, creating successful business models to drive growth to the industry, improve access to medicine and improving sales and marketing effectiveness by using the latest trends in technologies and creating effective partnership to strengthen relation with the key stakeholders.

WHO SHOULD ATTEND

TESTIMONIALS

CONFERENCE DAY ONE: WEDNESDAY, 30 March 2016

11:40 Key Leaders Interactive Panel Discussion: Addressing market access challenges and reviewing regulatory environment in the Middle East Dr. Kasem Akhras, Head, MENA Market Access, Novartis Dr. Wisam Haddadin, Head, EMEA Market Access, MSD Dr. Khaled Mansour, AHead of Market Access and External Affairs for EMEA Emerging Markets, Janssen Dr. Mohamed Nasser, GM TMEA, Hospira

12:20 Lunch break

INTEGRATING BEST PRACTICES TO REACH PHARMA EXCELLENCE: PUTTING COMPLIANCE CODES INTO ACTION

13:30 Key Leaders Interactive Panel Discussion: Creating successful business models to adapt to the current situation in the market and aligned to the international compliance code of conduct Dr. Saad Fahmy, Compliance Director, ME, Sanofi Dr. Ashraf Allam, VP ME ,Mundipharm, Chairman, PhRMA Dr. Hosam Badr, Marketing Director, Julphar

14:10 Joint Presentation: Highlights on the Middle East Ethical Code of Conduct Dr. Saad Fahmy, Compliance Director, ME, Sanofi Dr. Laura Nassar, Head of Compliance, ME, Roche

14:50 Networking break

15:20 Key Leaders Interactive Panel Discussion: Enhancing collaboration between multinational and local Pharma companies in order to adopt more compliant organisation systems Dr. Laura Nassar, Head of Compliance, ME, Roche Dr. Saad Fahmy, Compliance Director, ME, Sanofi Dr. Hosam Badr, Marketing Director, Julphar

16:00 Closing remarks and end of day one

08.00 Registration, coffee and networking

08.50 Welcome from Maarefah Management Dr. Doaa Said, Managing Director, Maarefah Management

PROMOTING INVESTMENTS IN PHARMACEUTICAL INDUSTRY

09:00 Official welcome and opening address from Ministry of Health H.E. Amin Al Amiri, Assistant Undersecretary for Public Health Policy and Licensing, Ministry of Health, UAE

09:40 Reviewing the JFDA role in facilitating investment and growth in the pharmaceutical sector Dr. Hayel Obeidat, Director, Jordanian Food and Drug Administration (JFDA)


ENHANCING INDUSTRY-GOVERNMENT COLLABORATION IN THE MENA REGION

11:00 Key Leaders Interactive Panel Discussion: Enhancing collaboration between the governments and the pharmaceutical companies to advance the pharmaceutical industry in the region Dr. Hayel Obeidat, Director, Jordanian Food and Drug Administration (JFDA Dr. Ashraf Allam, VP Middle East, Mundipharm, Chairman, PhRMA Dr. Yacoub Haddad, Government affairs director Middle East Africa and Pakistan, Abbvie, Chairman, PhRMAG Dr. Mohamed Galal, Head of Middle East, Bayer Marwan Abdul Janahi, Executive Director, Dubai Science Park


“What I like about this congress is that the speakers were well-versed and experienced, the congress was organised well and hosted in venue that boasts good standards. Theagenda was thoughtfully and carefully put together and the time allocation was spot on. I also enjoyed the networking coffee breaks.”Ahmed El Khamisi, Senior Consultant, IMS Health

TESTIMONIAL

CONFERENCE DAY TWO: THURSDAY, 30 March 2016

08:00 Registration, coffee and networking

08:30 Chairman’s welcome and opening remarks

ENHANCING VALUE OF INDUSTRY PARTNERSHIP WITH PROVIDERS AND PATIENTS

09:00 The role of content marketing in strengthening relations with healthcare professionals and patients Dr. Hosam Badr, Marketing Director, Julphar

09:40 Market Access: Changing the perspective from product focus to patient focus Dr. Wisam Haddadin, Head, EMEA Market Access, MSD

10:20 Onstage Interview: Delivering value through public -private partnership Dr. Karine Labaky, GM Global Pharma, Sanofi


11:30 Leadership, talents and resources: The challenging mix How companies can optimise their performance to provide best service for HCP’s by allocating resources in: developing situational leadership to match the continuous changing market requirements; empowerment for the talents and best resources allocation Ossama Ibrahim, Area Sales Manager – General Medicine, North Gulf Region, Merck Serono

12:20 Key Leaders Interactive Panel Discussion: How to build a successful relationship with healthcare providers Dr. Fatima Al Breiki, Group Pharmaceutical Director, SEHA Dr. Mohamed Nasser, GM TMEA, Hospira Dr. Nadia Younis, Director, Public Affairs and Communication Lead-Gulf and Levant, Pfizer

13:00 Lunch Break

UTILISING INNOVATIVE SOLUTIONS TO IMPROVE OPERATIONAL PERFORMANCE

14:00 Pharmaceutical branding: Latest techniques and strategies Ahmed Abol Fadl, Franchise Director GCC, Merck Serono

14:40 Marketing innovative approaches in modern pharmaceutical environment Dr. Kamal El Dessouky, Therapeutic Area Lead, AFME, Pfizer

15:20 Networking Break

16:10 Implications of Six Sigma in pharmaceutical industry Dr. Mahmoud Ghaly, Regional GCC Manager, SPIMACO

16:50 Closing remarks and end of day two

MENA Pharma Excellence Congress

MENA Pharma Excellence

@PharmExcellence

Join our conversation on:


https://www.facebook.com/MENA-Pharma-Excellence-Congress-1401340590086696/

https://www.linkedin.com/groups/8162003

https://twitter.com/PharmExcellence

WORKSHOPS: MONDAY, 28 & TUESDAY, 29 MARCH 2016

Pre-conference Workshop 1Monday, 28 March 2016

09:00 – 13:30 Market Access Strategies to Boost Access to Innovative Treatments Pharmaceutical companies in the Middle East face growing challenges to secure reimbursement for products. Governments apply international price referencing, health insurance agencies increasingly limit reimbursement, and constrained health budgets hamper market access. Attend this workshop to develop leading insights on pharmaceutical pricing, integrated market access strategies and applied pharmacoeconomics.

Workshop Overview Essential Concepts of Pricing in Pharmaceutical Markets • Determining the optimal price by therapeutic are. • Access maximization versus profit maximization: finding the balance • Evaluating the impact of international price referencing

Presenting Value Propositions in an Integrated Market Access Strategy • Pharmacological Characteristics and Clinical Attributes of the therapeutic agent • Individual and Societal Attributes associated with the use of the therapeutic agent • Economic Attributes (short-term and long-term) and the reimbursement of new therapeutic agents

Applying Pharmacoeconomic methods to identify Economic Value Propositions • How to apply cost-effectiveness analysis to determine economic attributes of the therapeutic agent • Case Study: Economic modelling in early breast cancer • Innovative market access strategies to boost access to innovative treatments

Workshop Leader: Dr. João L. Carapinha, Ph.D, Chief Market Access Scientist, Carapinha & Company


Pre-conference Workshop 2Tuesday, 29 March 2016

09:00 – 13:30 Digital Marketing Workshop Overview Introduction to Digital Marketing • Overview, Benefits for Pharma industry

Effective multichannel marketing • Pay Per Click Advertising ( SEM ) • Mobile Pay Per Click • Digital Display Advertising • Remarketing • Search Engine Optimisation • Micro Blogging • Apps • Digital PR

How to use social media in marketing • Social Media - Youtube, Facebook, Instagram advertising, LinkedIn advertising

Digital Promotion • Promotion of Events, seminars • Getting Reviews on facebook and google

Digital access to physicians and patients • Forums, Email Marketing • Sms Marketing • Whatsapp • Newsletter Campaigns

Digitalising sales force activities • Handling Inbound enquiry calls • Clear Call process and model for closing • Objection handling

Closed loop marketing

Using latest analytics for Pharma marketing and sales • How to monitor the campaign results on Google Analytics • Setup and goals Monitor audience, Traffic sources • Measure Conversions Reporting

Workshop Leader: Christian Farioli, Digital Marketing Director, Lecturer & Consultant, Digital Marketing Institute Middle East

E-mail: [email protected] Tel: +971 4 361 9616 Fax: +971 4 361 4375 Web: www.mepharmaexcellence.com

EMAIL THIS FORM TO [email protected] or fax +971 4 361 4375

4 WAYS TO REGISTER

Bronze Package: Early Bird: Book and payby December 28, 2015

Early Bird 2: Book and payby February 28, 2016 Standard Price

Pharma Companies USD 999 USD 799

Solution Providers USD 2,099 USD 1,499

USD 899

USD 1,999

Bronze Package includes: • 2-day Conference • Networking Coffee Breaks • Lunch • Post-congress Presentation Access • Certificate of Attendance

Silver Package: Early Bird: Book and payby December 28, 2015


Pharma Companies USD 1,799 USD 1,599


USD 1,699

USD 2,799

Silver Package includes: • 2-day Conference • Networking Coffee Breaks • 1-day Workshops • Lunch • Post-congress PresentationAccess • Certificate of Attendance

Gold Package: Early Bird: Book and payby December 28, 2015




USD 1,999

USD 2,999

Gold Package includes: • 2-day Conference • Networking Coffee Breaks • 2-day Workshops • Lunch • Post-congress PresentationAccess • Certificate of Attendance

CONFERENCE PACKAGES

By Wire Transfer

By Credit Card

Please debit my credit card: Visa Master Card

Card No:

Valid From: Expiry Date:

Card Holders Name:

Authorised Signature:

Registration received on:

Full payment received:

Internal use only:

PAYMENT METHOD

Please complete in BLOCK CAPITALS as information is used to produce delegate badges. Please photocopy for additional delegates and/or delegate with different addresses

DELEGATE 1 Mr Mrs Ms Dr Other

Name:

Organisation:

Title:

Tel:

Fax:

Email:

Website Address:

DELEGATE DETAILS

VENUE: InterContinental Dubai Festival CityAddress: Dubai Festival City, P.O. Box 45777, Dubai, UAETel No.: +971 4 701 1111Website: http://www.ihg.com/intercontinental/hotels/gb/en/dubai/dxbhb/hoteldetail

Hotel and travel costs are not included in the registration fee.

ROOM RESERVATIONSpecial / corporate rate for room accommodation is available at the hotel. You may contact the hotel directly as per the details above quoting MENA Pharmaceutical Excellence Congress.

Team discounts available on request. Check for special group discount for registration of 3 or more. Call +971 4 361 9616 for more information.

VENUE AND ACCOMMODATION

TEAM DISCOUNTS

Registration and Payment Policy• All participants must register prior to congress admission.• Pre-registered participants are advised to present a copy of their

registration/payment slip at the onsite registration desk.• Payment is due at the time of registration and includes lunches,

refreshments, conference materials and certificate of attendance.• Your registration will not be confirmed until payment is received in full.• Cheque payment may only be made from UAE and in AED. Kindly contact

us at [email protected] to discuss.• EFT / Direct Deposit to be effected as per bank details on the invoice.• Payment should be made within 7 days of invoice date.• Payment can also be done through credit card or Paypal.

Discounts • All early bird discounts require payment at the time of registration and

before the early bird deadline in order to receive any discount.• Discount offers cannot be combined with any other offer.

Cancellation Policy • Registration cancellations must be notified in writing by email to the

Maarefah office in Dubai. Email: [email protected]• Cancellations received 30 working days prior to the event will receive a

refund of the registration fees, less an administration charge of 100 USD of the congress fee.

• Cancellations made after, as well as 'no shows', are not eligible for a refund.

• Refunds will be processed 2 months after the event completion date.

Liability • Maarefah reserves the right to amend any part of the congress programme

if necessary, at any time.• Maarefah will not be held liable for damages of any nature sustained by

delegates or accompanying persons, or loss of, or damage to their personal property as a result of attending the congress or its related events.

• While every consideration has been taken when presenting the demographics of the attendees in the programme, Maarefah does not guarantee the exact demographics of the congress attendees and cannot be held responsible for the same.

TERMS AND CONDITIONS

Pre-Conference Workshops: 28-29 March 2016 International Conference: 30-31 March 2016 | Dubai, UAE

YES! Please register me for:

BronzeBronze package does not includePre-conference Workshops

SilverSilver package includes 1-day Workshop

Workshop Day 1

Workshop Day 2

GoldGold package includes Workshop Day 1 and Workshop Day 2


E-mail: [email protected] Tel: +971 4 361 9616 Fax: +971 4 361 4375 Web: www.mepharmaexcellence.com

EMAIL THIS FORM TO [email protected] or fax +971 4 361 4375

4 WAYS TO REGISTER

Bronze Package: Early Bird: Book and payby December 28, 2015


Pharma Companies USD 799 USD 899


USD 999

USD 2,099

Bronze Package includes: • 2-day Conference • Networking Coffee Breaks • Lunch • Post-congress Presentation Access • Certificate of Attendance

Silver Package: Early Bird: Book and payby December 28, 2015




USD 1,799

USD 2,999

Silver Package includes: • 2-day Conference • Networking Coffee Breaks • 1-day Workshops • Lunch • Post-congress PresentationAccess • Certificate of Attendance

Gold Package: Early Bird: Book and payby December 28, 2015




USD 2,199

USD 3,299

Gold Package includes: • 2-day Conference • Networking Coffee Breaks • 2-day Workshops • Lunch • Post-congress PresentationAccess • Certificate of Attendance

CONFERENCE PACKAGES

By Wire Transfer

By Credit Card

Please debit my credit card: Visa Master Card

Card No:

Valid From: Expiry Date:

Card Holders Name:

Authorised Signature:

Registration received on:

Full payment received:

Internal use only:

PAYMENT METHOD

Please complete in BLOCK CAPITALS as information is used to produce delegate badges. Please photocopy for additional delegates and/or delegate with different addresses

DELEGATE 1 Mr Mrs Ms Dr Other

Name:

Organisation:

Title:

Tel:

Fax:

Email:

Website Address:

DELEGATE DETAILS

VENUE: InterContinental Dubai Festival CityAddress: Dubai Festival City, P.O. Box 45777, Dubai, UAETel No.: +971 4 701 1111Website: http://www.ihg.com/intercontinental/hotels/gb/en/dubai/dxbhb/hoteldetail

Hotel and travel costs are not included in the registration fee.

ROOM RESERVATIONSpecial / corporate rate for room accommodation is available at the hotel. You may contact the hotel directly as per the details above quoting MENA Pharmaceutical Excellence Congress.

Team discounts available on request. Check for special group discount for registration of 3 or more. Call +971 4 361 9616 for more information.

VENUE AND ACCOMMODATION

TEAM DISCOUNTS

Registration and Payment Policy• All participants must register prior to congress admission.• Pre-registered participants are advised to present a copy of their

registration/payment slip at the onsite registration desk.• Payment is due at the time of registration and includes lunches,

refreshments, conference materials and certificate of attendance.• Your registration will not be confirmed until payment is received in full.• Cheque payment may only be made from UAE and in AED. Kindly contact

us at [email protected] to discuss.• EFT / Direct Deposit to be effected as per bank details on the invoice.• Payment should be made within 7 days of invoice date.• Payment can also be done through credit card or Paypal.

Discounts • All early bird discounts require payment at the time of registration and

before the early bird deadline in order to receive any discount.• Discount offers cannot be combined with any other offer.

Cancellation Policy • Registration cancellations must be notified in writing by email to the

Maarefah office in Dubai. Email: [email protected]• Cancellations received 30 working days prior to the event will receive a

refund of the registration fees, less an administration charge of 100 USD of the congress fee.

• Cancellations made after, as well as 'no shows', are not eligible for a refund.

• Refunds will be processed 2 months after the event completion date.

Liability • Maarefah reserves the right to amend any part of the congress programme

if necessary, at any time.• Maarefah will not be held liable for damages of any nature sustained by

delegates or accompanying persons, or loss of, or damage to their personal property as a result of attending the congress or its related events.

• While every consideration has been taken when presenting the demographics of the attendees in the programme, Maarefah does not guarantee the exact demographics of the congress attendees and cannot be held responsible for the same.

TERMS AND CONDITIONS

Pre-Conference Workshops: 28-29 March 2016 International Conference: 30-31 March 2016 | Dubai, UAE

YES! Please register me for:

BronzeBronze package does not includePre-conference Workshops

SilverSilver package includes 1-day Workshop

Workshop Day 1

Workshop Day 2

GoldGold package includes Workshop Day 1 and Workshop Day 2


/ /

http://www.ihg.com/intercontinental/hotels/gb/en/dubai/dxbhb/hoteldetail

http://www.ihg.com/intercontinental/hotels/gb/en/dubai/dxbhb/hoteldetail

MENA Pharma excellence Congress

Health & Medicine

Transcript of MENA Pharma excellence Congress