Member Outreach

“Working on a Building”….Fostering Bluegrass

in New England!

OVERVIEW

Who Are We?

Where Have We Been Recently?

Future Possibilities

Who Are We? …some

history Formed 1985

This is our 25th Anniversary (2010)

501c6 (trade org/business league) Non-Profit but not a Charity Work for good of specific group (our industry)

Why formed? Industry growth & development Need for adequate representation Foster unity (first time people might work together)

Our Mission

“Working together for high standards of professionalism, a greater appreciation for our music

and the success of the worldwide bluegrass music community”

Our Values

Positive Working Relationships Professionalism Integrity Honoring Tradition Diversity & Inclusiveness Forward Thinking Education

Organizational Structure

Membership (2,400+)Board (19)Committees (35+)Staff (4)

Membership Structure

Professional (voting) 1,873 or 78% of Total Individual Companies/Organizations

Grass Roots Club (non-voting) 541 or 22% of Total Fans/Patrons

Membership Structure (Pros)

Pro Constituencies %Total

Artists/Composers 48 % Event Producers 12 % Broadcast Media 8 % Agents/Managers 7 % Merchandisers/Luthiers 7 % Labels/Publish/Recording 6 % Associations 6 % Print Media/Education 6 %OVERALL 100 %

Location (% of total) US 93 % Non-US 7 %

The BoardBOARD MEMBERS (19)

Board Appointed (6) Chair/President Vice Chair At-Large (4 for all members)

Member Elected (13) Agents/Managers/Publicists Artists/Composers/Publishers (3) Associations Broadcast Media Event Production International Recording/Distribution/Marketing Merchandisers/Luthiers Print/Media/Education At-Large (2 for all members)

35+ Committees (subcommittees-number members)

Board Operations (5-32) Membership (1-5) Marketing Committee (1-5) International Committees (2-5) Leadership Bluegrass (3-17) Bluegrass in Schools (5-18) World of Bluegrass (7-48) Awards Production (4-14) Awards Determination (10-52) Trust Fund Board (1-5) Foundation Board (1-5)

Staff (name/tenure)

Executive Director (Dan/20 yrs)

Special Projects Director (Nancy/16 yrs)

Member/Convention Services (Jill/10 yrs)

Administrative Assistant (Jess/1 yr)

What Businesses Are We In? Education Marketing Programs & Research Events Creating Connections/Networking Publications & Communications Member Services Recognition Leadership Fostering Unity

The Public

Fans

Entertain industry/media

Bluegrass industry

Members

Who Does IBMA Serve & Benefit?

Sources of Revenue (946K in 2008)% of Total Revenue

Events 76.8%

Membership/Services 21.2%

Other/Special Projects 2%

Sources of Expenses (1,009K in 2008)% of Total Revenue

Events 50.9%

Membership/General 24.6%

Special Projects 9.4%

Affiliate Organizations

Trust Fund – Emergency Needs Net Assets $214K

Foundation – Charitable Causes Net Assets $150K

Museum – Historic Preservation Annual Budget $700K

MILESTONES

1985 to 2010In Review

Milestones

First Bluegrass Trade Organization (1985) Owensboro picked as “hometown” (1985) First Business Conference (1986) First Awards of Merit presented (1986) First “Fan Fest hosted” (1987) Bluegrass Trust Fund Created (1987) Bluegrass “Grammy” created at IBMA urging

(1989) May becomes Worldwide Bluegrass Month (1989) First IBMA Awards Show (1990) Operating Revenues top $100K

Milestones

Hall of Fame created/first inductions (1991) First Russian Bluegrass Band plays US (1991) First IBMA Awards broadcast via radio (1991) PepsiCo Announces $1M Commit to BG (1991) IBMA staff expands to 2 (1992) Museum “preview” opens (1992) IBMA releases first compilation of non-US artists

(1992) First strategic plan – emphasis marketing (1993) Movie made of WOB events (1993) “Youth All-Stars” at IBMA spur youth movement

(1993)

Milestones

Museum fund raising tops $750K (1994) First regional conference held (1995) First IBMA meetings in Europe (1995) IBMA hires PR/Marketing Firm (1995) Entrepreneur magazine cites bluegrass as “Hot

Trend” (1996) WOB events moved to Louisville (1997) “Bluegrass-Pick It Up” campaign launched (1997) First EWOB events hosted (1998) First Leadership Bluegrass program (2000) “First Generation” honored at IBMA Awards

(2001)

Milestones

IBMA presents BG at SAF Conference (2001) IBMA acquires Simmons Market Research (2001) IBMA spurs first “Roots Music Summit” (2002) “Discover Bluegrass” becomes new marketing

campaign (2002) Museum Grand Opening (2002) Billboard adds BG chart at IBMA urging (2002) IBMA presents BG at NARM Conference (2003) Offices moved to Nashville (2003) Simmons shows 30% growth in audience (2003) Discover BG DVD debuts (2004)

Milestones

First International Outreach Grants (2004) World of Bluegrass moves to Nashville (2005) IBMA Awards first hosted at Ryman on 60th

anniversary of BG (2005) Event Liability Insurances program saves

members $50K+ (2005) IBMA participates in SupportMusic Coalition

(2006) IBMA hosts California “Unity” meeting (2006) Foundation for Bluegrass created (2007) First International Summit hosted (2008) First European Summit hosted (2009)

Current Priorities

Help members in changing business environment

Reach new audience for bluegrass

Strengthen the organization

Explore partnerships and drive new opportunities

BLUEGRASS in NEW ENGLAND

___________________________

What Do We Know

Performing Groups = 191 NY = 63 PA = 50 MA = 21 NJ = 14 CT = 13 ME = 12 NH = 11 RI = 5 VT = 2

** Source: IBMA databases

Record Labels = 9 Total Releases = 750+

Artists Actively Recording for These Labels = 25

Sales per Album = ??

Total Sales = ?

** Source: IBMA databases

Associations = 24

Average Number of Members = 270

Publish Newsletters = 15

Host Concerts/Festivals = 20

** Source: IBMA databases

Broadcasters = 66 Stations By State - Top 5

PA = 15 NY = 12 MA = 11 NJ = 10 CT = 8

Commercial = 19% Non-Commercial = 81% Internet Only (originates in NE) = 1 Satellite = XM/Sirius

Carry local produced programming = 98% Carry 20+ hours per week = 7 stations

TV = ??

** Source: IBMA databases

Event Producers = 72 62 produce festivals

1 day = 14 2 day = 7 3 day = 28 4 day = 15

Average Attendance 0-500 = 20 501-1000 = 11 1001-2000 = 12 2001+ = 3 ?? = 26

Bluegrass Festivals in NE = 47 (BU)

Ticket Sales = ?

** Source: IBMA databases

Other Constituencies Agents/Managers = 7

Media/Journalists BG is primary focus = 11 Mainstream/actively cover BG = 20-25

Education College ? High School ? Elementary ? Private/Instrument ?

Other:________

** Source: IBMA databases

THE AUDIENCE in NEW ENGLAND

___________________________

Simmons Research

Music

Please indicate the types of music you like and listen to most. Also indicate the types of music you bought and those you downloaded, burned, or recorded in the last 12 months.

HOW SIMMONS DETERMINES THE BLUEGRASS CONSUMER/LISTENER?

A Consumer Behavior Question:Category: Entertainment & Shopping

45 Genres of Music

Examples

- AC Pop (Celine Dion, Elton John)

- Hip Hop (Nas, DMX)

- Bluegrass (Alison Krauss, Ricky Skaggs)

HOW SIMMONS DETERMINES THE BLUEGRASS CONSUMER/LISTENER?

Bluegrass (Alison Krauss, Ricky Skaggs)

Type Like Most

Bought - Most Often

Bought – Also

Downloaded/Burned Recorded

How the Bluegrass answer/option is presented…

“Please indicate the types of music you like and listen to most. Also indicate the types of music you bought and those you downloaded, burned, or recorded in the last 12 months.

New England Fans“Like most,” Buy or Download Bluegrass**

2,592,500 in 2008 1.0% annual growth 7.6% of total audience in US

2,567,400 in 2007 4.7% annual growth 6.7% of total audience in US

2,450,800 in 2006 6.7% of total audience in US

** Source: Simmons Research – Adults 18+ in NE States

New England Fans by State“Like most,” Buy or Download Bluegrass**

New York 1,025,000Pennsylvania 629,000Massachusetts 319,000New Jersey 233,000Maine 129,000Vermont 105,000Connecticut 97,000New Hampshire 44,100Rhode Island 11,400

** Source: Simmons Research – Adults 18+ in NE States

2008-2011

Future Possibilities

Trends & Issues

Are there trends or issues facing our music we need to be aware of?

Economic/TechPolitical/Legislative

LeadershipAudience Expectations

Society/CultureOther:____

The Keys

What are the “keys” to focus on to

grow bluegrass in the NorthEast US?

What’s Next?

What are your goals for bluegrass in New England?

S.M.A.R.T. Goals:SpecificMeasurableAttainableRealisticTimely

We’re ALL…

“Working on a Building”

….Thanks for working together in New England!