Melt MatHeated Entryway Mat

Brittany ClarkAmy WojcikJake Boomgaarden

Agenda Manufacturing

◦ What is the ‘Melt Mat’?

◦ Materials list

◦ Use

◦ Warnings

Marketing◦ Audience

◦ Customer Value

◦ Product Distribution

◦ Unit Cost

◦ Investor Returns

◦ Investor Return Policy

Manufacturing

• What is it?High Quality Heated Door Mat

• How does it work?Electrically heated wire run through mat

• Does it take wear well?Polypropylene based mat surface

• How effective is it?Can hold and absorb 1.5 gallons of waterper square yard per hour

• Uses of it.Reduce water brought in by trafficHelp dry shoes

• How will it ship?Plastic wrap around matAnd encased in cardboard box

Melt Mat

Material ListCarbon Fiber Wire

◦ Insulated PVC carbon wirePolypropylene Mat

◦ Plastic based fiber matReinforced Vinyl Layer

◦ Waterproof and weather resistantPower Cord

◦ 125V grounded cord attached to mat

Proper use of the Melt Mat

1.) Clear Area for mat placement. 2.) Place Melt Mat Down

3.) Plug in

WARNING• Melt Mat is an electrical

appliance. Therefore DO NOT:

• Puncture with metallic objects

• Completely submerge in water

• Allow animals to bite or scratch

• Crease the Melt Mat

Marketing

The target audience includes: Business owners Managers Administrators of large schools Any building with a high amount of foot traffic

Since the primary function of the mat is to melt snow, the target audience will be businesses and schools in the northern U.S. Canada may be a future market.

Target Audience

Value to Customer Problems Solved

◦ Reduces water tracked through buildings

◦ Reduces water clean-up time◦ Offers dual carpeting layers to

absorb excess water Value

◦ an increase in customer/student satisfaction

◦ safer conditions◦ a higher reputation ◦ a talking point ◦ a memorable building aspect

Product Distribution Main sales strategy: Direct to customer

◦ Salespeople Flyers and brochures

◦ Online◦ Magazine advertisements

Slogan will be “Make your water mess evaporate with the melt mat.”

Mats will be manufactured in runs of 10,000 Product shipped wrapped in plastic and stored in cardboard

boxes Boxes can be bought containing:

◦ 1 mat◦ 5 mats◦ 10 mats

There will be a full money back guarantee honored up to 2 years after purchase.

Unit Costs Each mat will contain:

◦ 22 meters of carbon fiber wire @ $2/meter◦ 3.7 sq. meters of vinyl at $.99/square meter ◦ 2 - 3.7 sq. meters of polypropylene carpeting @

$5/sq. meter◦ 8.5 meters of rubber border @ $.20/meter

Each mat will cost $67.86 in direct materials Total other associated costs will total $87.20

Unit total cost to produce: $155.06

Investor Returns Selling price: $400/unit Profit per mat: $245

Estimated sales in first year: 10,000 mats First year start-up costs: $1,250,000 First year income: $2,448,000 First year investor returns: $320,000 (8% of sales

totaling $4,000,000)

Anticipate annual growth of 8%◦ Expect to be selling 15,000 mats annually within five years

Investor Return PolicyOur plan of action if the Melt

Mat is unable to succeed:

◦ Create and sell standard commercial mats at market price of $200/unit Can produce 20,000 mats instead

of 10,000 as the Melt Mat has dual carpeting, but commercial mats have only a single layer

◦ Resell acquired wiring

ConclusionThe melt mat is a great

value◦ Reputation◦ Safety◦ Convenience

The product is guaranteed and estimates point toward a favorable and successful future.Questions?