Top E-commerce trends 2012 - Grzegorz Wojcik
-
Upload
allegro-group-romania -
Category
Technology
-
view
5.085 -
download
2
description
Transcript of Top E-commerce trends 2012 - Grzegorz Wojcik
![Page 1: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/1.jpg)
Top E-commerce Trends 2012
Grzegorz WojcikHead of Corporate Relations
MIH Internet Europe, Allegro [email protected]
Ro New Media 6.0May 18th, 2012
![Page 2: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/2.jpg)
E-commerce Trends Agenda:
• E-commerce Business Models
• Top E-commerce Trends in 2012
• Conclusions
![Page 3: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/3.jpg)
1E-commerce Business Models
![Page 4: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/4.jpg)
>> E-commerce - part of Commerce
Shopping is a process of many phases:
• Awareness
• Interest
• Decision
• Action
• Post-sale
• Re-sale
>> follow the consumer <<
![Page 5: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/5.jpg)
>> Consumer Perspective
Consumer is making decisions based on:
• Priceo total sales cost
o future benefits (loyalty gratuity)
• Selectiono product availability (including delivery timing)
• Convenienceo superb product presentation
o shipping options
o payment options
>> follow the consumer <<
![Page 6: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/6.jpg)
>> Seller's perspective
Boundaries of e-commerce models are blurring:
• Internet Retail (online retailers/e-tailers)
• Intermediaries - 3rd party Marketplaces
• General and Vertical Classifieds
• Lead Generation (Comparison Shopping)
• Payments
>> follow the consumer <<
![Page 7: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/7.jpg)
Amazon eBay
Allegro.pl
Blocket.se
Mercador.roeMag.ro
Ceneo.pl Heureka.cz Compari.ro
Comparison Search Engines:
Retailers: 3rd party Marketplaces: Classifieds
Examples:
![Page 8: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/8.jpg)
2Top E-commerce Trends 2012
![Page 9: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/9.jpg)
TOP E-COMMERCE TREND
• Consumers: what is my unique selling proposition?o What is my product catalogue (price, selection, convenience)?
o How am I effective in consumer acquisition (marketing)?
o What do I do to boost my customer satisfaction?
• Who is my competitor?o What is my leverage on suppliers?
o Should I compete alone or cooperate with platform providers?
o How can I scale for growth?
• How am I efficient? - measure everything!o What is a fact and what is a prediction?
o What is my priority for growth?
o Am I local or do I go for cross-border trading?
5
Rethink the basicscross-border
![Page 10: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/10.jpg)
TOP E-COMMERCE TREND
• Lead generation - social networkso Comparison Shopping
o Facebook, YouTube, Google+, Twitter, etc.
o Pinterest – visual discovery
• Recommendations and gamificationo Connect people, ideas and ...products
o Convertion of fans into loyal customers
o Loyalty programs based on personalized expectations
• Business inteligence integrationo Quality based marketing
o Convertion based website usability
4
Social Integration
![Page 11: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/11.jpg)
FacebookYouTube
New Visual Discovery:eg: PinterestTwitter
Examples:
![Page 12: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/12.jpg)
TOP E-COMMERCE TREND
• Visual: from operational to beautifulo eye catching images
o interactive video
o 3D presentation and augmented reality
• Hyper-verticalizationo Single Page Stores
o One Category Verticals
o Discovery Zones in Comparison shopping
• Dynamic pricingo Know your customer: traffic sources, ARPU, LTV (LCV)
o Loyalty program and recommendation systems
3
Inspirational Design
![Page 13: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/13.jpg)
Interactive – Clickable video
3D presentations across many categories
Hi Resolution ZoomVirtual Dressing Room
Examples:
![Page 14: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/14.jpg)
TOP E-COMMERCE TREND
• New format of potential consumers:o internet users --> general public
o product: simplicity or resignation
o tablet browsing experience:mobile apps vs mobile optimized sites
• Location based serviceso Product Discovery
o Emotional Shopping
• Smartphone personalization and loyaltyo Recommendation Deals
o Coupons & loyalty programs
o Payments
2
Mobile Experience
![Page 15: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/15.jpg)
Examples:
![Page 16: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/16.jpg)
TOP E-COMMERCE TREND
• Technology innovationo Remote payments
o Proximity payments
o Cash-killer vs at-the-door experience
• Consumer experience beyond single transactiono Electronic Wallet (Simple-Universal-Secure-Fast)
o Loyalty club cards
• Business model disruption:o banking industry
o telecommuniction industry
o intermediaries
1
M-Payments
![Page 17: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/17.jpg)
Credit Card - Square
iWallet Patent from Apple
NFC Payment Apps
PayU – integration with banking
Examples:
See also YouTube videos:
• PayPal - Future of Shopping
• Google - Google Wallet
![Page 18: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/18.jpg)
TOP E-COMMERCE TRENDON TOP
Brands GO onlinewith multi-channel strategies
![Page 19: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/19.jpg)
TOP E-COMMERCE TRENDON TOP
Regulatory Affairs1. E-commerce package
2. Notice and Action procedures
3. Common European Sales Law (CESL)
4. Data Protection Regulation
5. Online Dispute Resolution
6. E-Payments
7. European Consumer Agenda
8. Internet Security
9. Anti-Counterfeiting Trade Agreement (ACTA)
10. Net Neutrality
11. Cloud Computing
12. European Retail Action Plan
![Page 20: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/20.jpg)
3Conclusions
![Page 21: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/21.jpg)
>> Conclusions
Start-up DNA and professional processes:
• Define your strategy (model, USPs)
• Listen to your users & customersand measure everything!
• Fire, Aim, Load! Repeat!
• Checkout
![Page 22: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/22.jpg)
Thank you :-)
Grzegorz WojcikHead of Corporate Relations
MIH Internet Europe, Allegro [email protected]
![Page 23: Top E-commerce trends 2012 - Grzegorz Wojcik](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b5bf964a7959e06e8b4622/html5/thumbnails/23.jpg)
>> YouTube Videos used as examples
Click to see YouTube videos:
• Google – Google Analytics (http://www.youtube.com/watch?v=3Sk7cOqB9Dk)
• PayPal - Future of Shopping (http://www.youtube.com/watch?v=V7q1jx8mYi8)
• Google - Google Wallet (http://www.youtube.com/watch?v=DsaJMhcLm_A)