MELJUN CORTES Research lectures thesis_example_descriptive_buying_cellphone_jru_presentation
MELJUN CORTES Research lectures developing_questionnaire
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Transcript of MELJUN CORTES Research lectures developing_questionnaire
Developing a Questionnaire
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Types of Questions
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Types of Questions
Open-ended high validity, low manipulative quality
Closed-ended low validity, high manipulative quality
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Open-ended
An open-ended question is one in which you do not provide any standard answers to choose from.
1.How old are you? ______ years.2.What do you like best about your job?
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Closed-ended
A closed-ended question is one in which you provide the response categories, and the respondent just chooses one:
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What do you like best about your job?(a) The people(b) The diversity of skills you need to do it(c) The pay and/or benefits(d) Other: ______________________________
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Dichotomous Questions
Dichotomous Question: a question that has two possible responses only
Could beYes/NoTrue/FalseAgree/Disagree
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Interval Level Attempt to measure on an interval level Likert response scale: ask an opinion question
on a 1-to-5, 1-to-7, etc. bipolar scale Bipolar: has a neutral point and scale ends are at
opposite positions of the opinion
Semantic differential: an object is assessed by the respondent on a set of bipolar adjective pairs
Guttman scale: respondent checks each item with which they agree; constructed as cumulative, so if you agree to one, you probably agree to all of the ones above it in the list
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Strongly Disagree
Strongly Agree
1 2 3 4 5
RESPONSE OPTIONS:
Neutral
Strongly Disagree
Strongly Agree
1 2 3 4
New Four–Point Likert Scale
Disagree Agree
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