MELJUN CORTES RESEARCH Lectures Thesis Example Descriptive Buying Cellphone JRU Presentation

8/17/2019 MELJUN CORTES RESEARCH Lectures Thesis Example Descriptive Buying Cellphone JRU Presentation

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1

An Analysis on the Extent of Satisfaction in

Buying Nokia Cell Phone Products among JRU

Graduate School Chinese Student

Example –Descriptive Method


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INTRODUCTIONINTRODUCTION

The Nokia is experiencing toughcompetition with other mobile phone

manufacturers. Its market share has

diminished but still has a strong brandassociation among consumers especiall

in !urope and some parts of "sia. This

made the researcher stud about Nokia

and its marketabilit among #$%&raduate 'chool students.


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RESEARCH PARADIGMRESEARCH PARADIGM

!" Profile of the

Res#ondents

Name$%#tional&

Age Gender

!!" Com#etiti'e

Strategic Analysis

of Nokia cell Phone"

Product

Price

Place

Promotion

!" Sur'ey

$(uestionnaire&

!!"Analysis

A )ulti#le

Regression*" +,-est

" -,-est

!!!" Presentation

of .ata

!/" Conclusion 0

Recommendation

Extent of

Satisfaction on

1uying Nokia cell

#hone #roducts*" Acce#ta1ility

" A2areness

3" Preference

4" !mage

!n#ut Process %ut#ut


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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM1. +etermine the respondent,s profile in terms

of the following -ariables

1.1 "ge 1. &ender

. (ake the competiti-e ad-antage analses

of Nokia mobile phone in term of

)roducts/'er-ices

a. ualit

b. eatures

c. $eliabilit*. (ake the competiti-e ad-antage analses

of Nokia mobile phone in term of )rice

a. 2ist )rice

b. +iscount


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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM

3. (ake the competiti-e ad-antage analses of

Nokia mobile phone in term of )lace4+istribution

a. 'trategic location

b. (arket o-erage

5. (ake the competiti-e ad-antage analses ofNokia mobile phone in term of )romotion

a. "d-ertising

b. 'ales )romotion

c. Telemarketing

d. Internet


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6. +etermine the extent of satisfaction of the

respondents on Nokia in terms of

a. "daptabilit

b. "wareness

c. )reference

d. Image

7. Test the hpothesis through regressionanalsis.

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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM


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8 The respondents or participant of thestudy are the Chinese students of JRUGraduate School of usiness!

8 Since there are only "# students in the JRU

Graduate School$ the %hole population isconsidered the si&e of sample!

8 Descriptive method %as used to descriethe nature of a situation$ as it exists at thetime of the study and explore the causesof particular phenomenon!


Population and SamplingPopulation and Sampling


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FINDINGS AND CONCLUSIONS

PROBLEM FINDINGS CONCLUSIONS

1 D!t!"min!t#!"!$pond!nt%$p"o&l! in

t!"m$ o' t#!'ollo(ing)a"ia*l!$+ 11 Ag!

1, G!nd!"

1-./0 o' t#!"!$pond!nt$ a"!ag!d *!t(!!n 123,4 5!a"$ old 6

74,8 o' t#!ma"! ag!d *!t(!!n,037/ 5!a"$61.0- o' t#!mag!d a*o)! 7/

5!a"$ old,01.0 o' t#!"!$pond!nt$ a"!mal!6 74,8 o't#! "!$pond!nt$

(#o a"! '!mal!,8- o' t#!m

1 Ma9o"it5 o't#! "!$pond!nt$:an *!:on$id!"!d

5oung o" a"!ta;ing upG"aduat! $:#ooln!a"l5 a't!"

g"aduation '"om:oll!g!, Mo$t o' t#!"!$pond!nt$ a"!mal! $tud!nt$

!n"oll!d du"ing3


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, Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'

No;ia mo*il!p#on! in t!"mo'P"odu:t$=S!")i:!$+

a >ualit5* F!atu"!$: R!lia*ilit5

T#! "!$pond!nt$a$$ign!d t#!#ig#!$t (!ig#t!dm!an o' 7-86

(#!"! t#!"!$pond!nt$$t"ongl5 ag"!! toit!m A (#i:#$a5$ t#at ?I *u5

No;ia (#i:# I*!li!)! #a)!#ig# @ualit5 anddu"a*ilit5

Fo" t#!p"odu:t6@ualit5 #a$t#! #ig#!$t

(!ig#t!dm!an'ollo(!d *5'!atu"! andt#! la$t i$ t#!

"!lia*ilit5 Allo' t#!m :laimt#at t#!"!$pond!nt$

ag"!! (it#t#! di!"!nt


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7 Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'No;ia mo*il!p#on! in t!"mo' P"i:!+ a Li$tP"i:!

* Di$:ount

t#! "!$pond!nt$a$$ign!d t#!#ig#!" (!ig#t!dm!an o' 7 0/6(#!"! t#!"!$pond!nt$ag"!! to it!m B(#i:# $a5$ t#at?I p"!'!" No;ia

$in:! it$ p"i:! i$app!alingt#"oug# it$$t"at!gi:di$:ount

Fo" t#! p"i:!6t#! #ig#!"(!ig#t!dm!an i$a$$ign!d *5t#!"!$pond!nt$to li$t p"i:!t#an t#!

di$:ount Bot#o' (#i:# #a)!t#! $am!)!"*alint!"p"!tationo' t#at t#!



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- Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'No;ia mo*il!

p#on! in t!"mo' Pla:!Di$t"i*ution+ a

St"at!gi:lo:ation * Ma";!tCo)!"ag!

t#! "!$pond!nt$a$$ign!d a(!ig#t!d m!ano' 7--6 (#!"!t#! "!$pond!nt$

$t"ongl5 ag"!! tot#! onl5 it!m(#i:# $a5$ t#at?No;ia i$

g!n!"all5a)aila*l! inn!a"*5 $to"!

Fo" t#! pla:!6$t"at!gi:lo:ation #a$ a#ig#!"(!ig#t!d

m!an t#an t#!ma";!t:o)!"ag!Bot# o' t#!m

#a)! t#!$am! )!"*alint!"p"!tationt#at t#!5$t"ongl5

ag"!!



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4 Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'No;ia mo*il!

p#on! in t!"mo' P"omotion+ aAd)!"ti$ing

* Sal!$P"omotion :T!l!ma";!ting d Int!"n!t

t#! "!$pond!nt$a$$ign!d a(!ig#t!d m!ano' 7126 (#!"!t#! "!$pond!nt$

ag"!! to t#! onl5it!m (#i:# $a5$t#at ?I &nd !a$!to &nd No;ia

t#"oug#t!l!ma";!ting

Fo" t#!p"omotion6 t#!#ig#!$t (!ig#t!dm!an i$ a$$ign!d*5 t#!"!$pond!nt$ to

t!l!ma";!ting6(#i:# (a$'ollo(!d *5 $al!$p"omotion6 t#i"di$ t#! int!"n!t

and t#! la$t i$ad)!"ti$ing Allo' t#! a"!a$und!" p"omotion#a)! t#! $am!)!"*alint!"p"!tation



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0 D!t!"min!t#! !t!nt o'$ati$'a:tion o't#!"!$pond!nt$ on

No;ia in t!"m$o'+ aAdapta*ilit5

*A(a"!n!$$ : P"!'!"!n:! d Imag!

t#! "!$pond!nt$a$$ign!d a(!ig#t!d m!ano' 7,86 (#!"!t#! "!$pond!nt$

$t"ongl5 ag"!!to t#! onl5 it!m(#i:# $a5$ t#at?No;ia put$ t#!

"ig#t p"odu:t int#! "ig#t pla:!6at t#! "ig#tp"i:!6 at t#!"ig#t tim!

T#! "!$pond!nt$a$$ign!d t#!#ig#!$t (!ig#t!dto t#! a"!a o'adapta*ilit5 t#at:ould :laim t#at

t#! "!$pond!nt$#a)! $t"ongl5ag"!!d (it#6 n!ti$ imag!6 t#!n t#!p"!'!"!n:! and

t#! la$t i$a(a"!n!$$ T#!g"and (!ig#t!dm!an 'o" t#!!t!nt o'$ati$'a:tion $a5$t#at t#!



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. T!$t t#!#5pot#!$i$t#"oug#"!g"!$$ionanal5$i$

1T#!"! i$ a lin!a"$tati$ti:al"!lation$#ip t#at!i$t$ *!t(!!nt#! p"odu:t)a"ia*l! and atl!a$t on! o' t#!ind!p!nd!nt)a"ia*l!$

,T#! "!g"!$$ionlin!$ 'o" all t#!)a"ia*l! o'p"odu:t6 p"i:!6pla:!6 andp"omotion a"!



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RECOMMENDATIONS8+or the Nokia manufacturer

The must produce Nokia cellphones that aretrul high9end but still sold in a cheaper price.

Nokia manufacturer must produce what the

consumers need.

The should make or include new features suchas new games or applications to the cellphones which

are not et seen in its other products or from their

competitors: products.

The should create or at ma be re-iew their

existing product lines so that the will be able to see

which are no longer popular among the consumers.


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RECOMMENDATIONS

+or the Nokia #roduct sellers and distri1utors

The should sell Nokia products at a

competiti-e le-el.

The should appl different strategies to

sell Nokia products to the consumers aside fromnewspaper or maga;ines but also to


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8 +or the Consumers including the

students>efore buing a cellphone= the must consider the

total ?package@ of the product like checking the

labels and specifications.

The must remember that Nokia products ha-e

their own strengths and weaknesses thereforeA

the should know that their acceptabilit is

based on indi-idual users.8


RECOMMENDATIONS


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8 Fo" t#! Futu"! R!$!a":#!"$

8 Conduct a similar study ut includin'more pro(le variales li)e years inthe *hilippines$ fre+uency of uyin'

ne% cellphone$ etc! and may includecomparison amon' di,erent randsof cellphones

05/10/16 ( )resentation 1B

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MELJUN CORTES RESEARCH Lectures Thesis Example Descriptive Buying Cellphone JRU Presentation

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