Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR...

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Melinda Barnes Executive Director Bike Walk Montana www.bikewalkmontana.org

Transcript of Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR...

Page 1: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Melinda Barnes Executive Director

Bike Walk Montana www.bikewalkmontana.org

Page 2: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Bike Walk Montana www.bikewalkmontana.org

Who are these people!?

Why would we want them downtown??

Page 3: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

They are normal,

everyday people

First Friday, Hamilton, MTBike Walk Montana

www.bikewalkmontana.org

Page 4: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

and.. They

spend money!

Bike Walk Montana www.bikewalkmontana.org

Page 5: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Bozeman, MTBike Walk Montana www.bikewalkmontana.org

Page 6: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

What about bicycle

tourists?

Bike Walk Montana www.bikewalkmontana.org

Page 7: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

All Shapes, Sizes, Ages

Bike Walk Montana www.bikewalkmontana.org

Page 8: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Bicycle Tourism on the Rise

Bike Walk Montana www.bikewalkmontana.org

Page 9: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident
Page 10: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Average age = 52.4Age range = 18 - 7958% make > $75K76% male

Who are the touring cyclists?

Page 11: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

While in MT these cyclists:

• Visit historical sites (40%)

• Visit Lewis and Clark sites (38%)

• Watch Wildlife (37%)

• Day hike (33%)

• Photograph Nature (30%)

• Visit Local Breweries (29%)

• Visit Museums (28%)

Bike Walk Montana www.bikewalkmontana.org

Page 12: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Daily Expenditures

• On average, cyclists spend $75.75/day

• ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day

• ITRR estimates -nonresident visitors road/tour biking while in Montana in 2012 = 565,372

Bike Walk Montana www.bikewalkmontana.org

Page 13: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Bike Walk Montana www.bikewalkmontana.org

Page 14: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

How do you welcome them

to your community

and downtown?

Bike Walk Montana www.bikewalkmontana.org

Page 15: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Start with Signage

Dayton, OH Ovando, MT

Bike Walk Montana www.bikewalkmontana.org

Page 16: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

So how do you welcome them

to your community

and downtown?

London, OH Bike Walk Montana www.bikewalkmontana.org

Page 17: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Twin Bridges, MTBike Walk Montana

www.bikewalkmontana.org

Page 18: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Akron, OH

Bike Walk Montana www.bikewalkmontana.org

Bike Walk Montana www.bikewalkmontana.org

Page 19: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Consider temporary signs

by WalkYourCity.org

Glendive, MT

Bike Walk Montana www.bikewalkmontana.org

Page 20: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Bike Walk Montana www.bikewalkmontana.org

Someplace to eat

Hardin, MT

Page 21: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Something to drink

Hamilton, MT

Bike Walk Montana www.bikewalkmontana.org

Page 22: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Or a local brew..

Fork to Farm Ride, Bitterroot Valley

Bike Walk Montana www.bikewalkmontana.org

Page 23: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Maybe a bike shop..

Westerville, OH

Bike Walk Montana www.bikewalkmontana.org

Page 24: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Probably a place to

wash laundry..

Bike Walk Montana www.bikewalkmontana.org

Page 25: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Public Restrooms are really important

Galena, OH

Bike Walk Montana www.bikewalkmontana.org

Page 26: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident
Page 27: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Someplace to sleep

Twin Bridges, MT

Ovando, MT

Bike Walk Montana www.bikewalkmontana.org

Page 28: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Warm ShowersCanal Fulton, OH

Bike Walk Montana www.bikewalkmontana.org

Page 29: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Columbia Falls, MT Bike Walk Montana www.bikewalkmontana.org

Deluxe Accommodations

Page 30: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Someplace to sleep

Twin Bridges, MT

Don’t be the walnut in the road Bike Walk Montana www.bikewalkmontana.org

Page 31: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Afterall, “It doesn’t take much to convince a cyclist to spend a bit more time and money in your town: just put out the welcome mat”

Bike Walk Montana www.bikewalkmontana.org

Page 32: Melinda Barnes - Montana · Daily Expenditures •On average, cyclists spend $75.75/day •ITRR nonresident survey 2012 3rd Q Vacationer spent $58.24/day •ITRR estimates - nonresident

Melinda Barnes Executive Director

406-449-2787

[email protected]

www.bikewalkmontana.org