As a designer I strive on tying up loose ends.

I’m driven by problem solving. It keeps me

engaged and creatively inspired to have

something to fix, it gives me reason and purpose.

SOW MAGAZINE

Charleston Farmers Market

Pied Piper Creamery

The Welded Mug

Notes That Float

Freedom Trail

Tilt

Stitch

Mash

Contents

Magazine layout/ Editorial

Poster Design

logo/ Package Design

Branding/ Package Design/ Poster

Branding/ Stationary Design

Editorial/Layout Design

Branding/Packaging

Branding

Branding/ Packaging/ Ad Campaign

Overview

Sow Magazine educates people in pursuit of a sustainable lifestyle. The magazine helps to encourage and easily explain the steps to transform the readers’ way of life.

Challenge:

To create a magazine with helpful step-by-step articles and graphs on how to better understand the transformation of a sustainable lifestyle.

Solution:

Sow is defined as the scattering (seed) over land, earth, for growth. The name of the magazine derived from the idea of planting a new life for the reader that revolves around natural resources and strives to reduce their carbon footprint. The logo displays the “W” increasing in height, to represent the idea of reaching and constructing an environmentally friendly world. Illustrated graphs were created to better explain and break down sustainable lifestyle information.

SOW MAGAZINE: Magazine layout/ Editorial

Overview

The Charleston Farmers Market is held every Saturday in the Marion Square of downtown Charleston. Live music is played as vendors from all over town come together to sell everything from produce to handmade arts and crafts. As you stroll the square the smell of low country food fills the air.

Challenge:

To create a poster series that captures the low country feel of Charleston with a local, handmade touch.

Solution:

The posters were created on a burlap material to create the homemade look and feel. Each poster is illustrated with a different fruit or vegetable to display the importance of buying fresh and local produce. The “Farmers Market” was created through hand illustrated type, which again enforces the idea that all things sold have had a great deal of handwork put into them. A recyclable tote bag was made to promote shoppers to not use plastic or paper at the store on their next visit.

Charleston Farmers Market: Poster Design

Overview

The Pied Piper Creamery is a family owned ice cream store in Nashville, TN. They’ve been open since 2007 and have become the neighborhood place to be for ice cream. Of course, the environment is family friendly and the colors in the store are very engaging for the customer.

Challenge:

To create a logo that appeals to both children and their parents and reflects the atmosphere of the ice cream store itself.

Solution:

The use of bright saturated colors of the store is used throughout the logo and packaging of the ice cream. A red and yellow pied (multi-colored) pattern was created to emulate the idea of the pied piper. On each cup inside is a positive reinforcement statement to help customers feel “treated” from their ice cream indulgence. With as many events that take place, an ice cream bike cart was an essential and more environmentally friendly. It would appear at Farmers Markets, Concerts, Parks, etc.

Pied Piper Creamery: logo/ Package Design

Overview

The Welded Mug is a student run creative coffee shop. With very few places on campus for students to gather and brainstorm or share their creative ideas and talents, the coffee shop gives this opportunity. Students are given full control to the events that take place. They may hold concerts, movies, or art shows.

Challenge:

Brand a coffee shop that displays the blending of students from all majors on a college campus. Create and atmosphere that is comfortable and inviting for students to exercise their thoughts and talents in whatever way fuels their creativity.

Solution:

The Welded Mug represents the idea of bringing together and molding a creative environment for students. The modern black, charcoal and white logo shows the progressive idea of a new generation moving forward with their creative thoughts. They are able to express themselves in a place where they feel comfortable to do so. The metal is carried throughout all the packaging to show the idea of molding new ideas together amongst peers. Notepads are placed on each table to give students a place to draw, write, doodle, or display any creative thought that comes to mind and have reference of it.

The Welded Mug: Branding/ Package Design/Poster

Overview

Notes that Float is a worldwide pen pal organization for elementary school students. It is an organization that strives on cherishing the act of a handwritten letter. In a world that has evolved to communicating only through the computer, it is important that children still understand the value of a letter. By allowing students to write letters and form unity at an early age, worldwide friendships are made and give children an understanding of other cultures.

Challenge:

To brand and create a stationary set that reflects travel, and distance. To also make the pen pal experience captivating for a young child, so that they are eager to write a letter and form a friendship with a student in another country.

Solution:

The paper boat is used within the logo to create a playful theme of showing children a sense of travel and distance. The nautical theme is carried throughout the inside of the cards as a greeting line. A conversation starter appears when the card is opened to help children feel comfortable writing to someone they’ve never met. Every piece is centered on engaging children in a handwritten letter and seeing the value in it.

Notes That Float: Branding/ Stationary Design

Overview

The Freedom Trail is a book created for the unorthodox tourist in St. Augustine, FL. The Freedom Trail itself is a map of marked houses displaying personal testimonies from the civil rights movement. The markers serve as a way of honoring and remember those who made a difference during the movement.

Challenge:

To create a guidebook for the unorthodox tourist in St. Augustine, FL. There are many attractions that people regularly see and do, but this book needs to reveal a piece of history that displays a side to St. Augustine that not every tourist will encounter.

Solution:

You will find the book unfolds into two stories; one is covered in white, the other in black. Red, black, and white are the complete color scheme for the book to display the an emotionally heavy side of history in the oldest city in America. The red lines are present throughout a sheet of velum on each page to highlight specific details to lift the story off the page and make it feel more realistic and severe.

Collaboration book production:

Sonni Delzani

Freedom Trail: Editorial/Layout Design

Overview

Tilt is a trail mix company for the adventurous outdoorsmen. It is a mouth-watering energy mix for the extreme hikes someone would encounter. The mix of fruit, nuts and granola and often times chocolate, gives a quick jolt of energy through the good carbs in Tilt trail mix.

Challenge:

To create a snack mix logo and packaging that shows height and emulates the idea of movement and overcoming struggles in the outdoors.

Solution:

Tilt itself means to move in a sloping position. The logo is three mountains with an increased slope on one side to show that by fueling your body with Tilt you will overcome the most demanding leaps and bounds. The packaging contains vertical slopes through a series of triangular shapes creating a steep angular box. The brown organic texture was used to give the feel of the outdoors to the box and how the mix is organic and derives from the earth itself.

Tilt: Branding/Packaging

Overview

Stitch is a handmade felt clutch company. The company prides itself on the detailed stitching added to the purses.

Challenge:

To create a brand that captures the thoughtfulness of stitching within the purses.

Solution:

Stitch was created to emphasize the genuine patterns that are created into the purses. They are made out of a simple and easy to work with fabric, felt. The rouge pattern behind the logo brings attention to the handmade feel. The lines are tappered as they extend towards the edgesreminding the customer of the detail within the stitching. An etsy shop was also created to create a place of business for these purses.

Stitch: Branding

Overview

Mash is an all American whiskey recipe of rye, barley, wheat, and corn. It’s the peoples’ choice whiskey drink. Mash prides itself on capturing the heart of America through carefully aged whiskey.

Challenge:

Create a whiskey brand that reflects on old America with an ad campaign that also touches on what “being American” really means.

Solution:

The Mash logo is meant to reflect an old postage stamp by the use of scalloped edges around the border. The use of burnt red, faded blue, and an off white give the bottle an aged look. Coasters were created to promote the drink at bars and help give customers the old America feel while they sip on a glass of Mash whiskey.

An ad campaign was also created to promote Mash across America. The ad campaign is meant to touch on 4 different aspects of America that make us the country we are. The ads are made on 4 different types of wood to emulate the 4 different ingredients that the whiskey is made out of; rye, barley, wheat, and corn.

Collaboration copywriting: Jim McNeill, Michelle McCallister Kerry O’Conner

Mash: Branding/ Packaging/Ad Campaign