Meet Your Installer Night

Presented by: Massachusetts Clean Energy Center

June 06, 2013

2

MassCEC Statutory Mandate

Advance Clean Energy Technology

Create Jobs

Develop a Trained Workforce

Accelerate Deployment of Clean Energy

3

Agenda

• Recap on Solar 101

• Overview of Solarize Mass

• Introduction to selected Installer

• Getting Started

4

$18B Energy Dollars Flow Out of MA Annually

Oil & Natural Gas - Canada

Oil - Venezuela

Oil & Natural Gas - Middle East

Coal – Colombia

MA Energy Imports 2008

$B

Fuel Oil (heating, diesel) $5.0

Gasoline $9.2 Jet Fuel $1.4 Other Petroleum $0.9

Natural Gas $5.2

Coal $0.3

Total $22 B

Per Household Average ~ $4,600

Natural Gas - Caribbean

Natural Gas - U.S. Gulf Coast

5

Power from the Sun

Every 88 minutes, enough sunlight reaches the Earth’s surface to power the world for a year

Every 112 minutes, more sunlight reaches the

Earth’s surface than is stored in all the proven oil, coal, and natural gas reserves in the world

2 – 6 per year

COAL 1,8

Uranium 1,9

900 Total reserve

90-300 Total

Petroleum 1,8

240 total

Natural Gas 1,8

215 total

WIND1,2

Waves1,3

0.2-2

25-70 per year

OTEC1,4

Biomass 1,5

3 -11 per year

HYDRO 1,6

3 – 4 per year

TIDES 1 Geothermal1,7 0.3 – 2 per year

0.3 per year

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FINITE ENERGY RESERVES

RENEWABLES

ANWR

© R. Perez et al.

World energy use 16 TW-yr per year ~ 475 exajoules ~ 460 Quads

2 – 6 per year World energy use 16 TW-yr per year

COAL 1,8

Uranium 1,9

900 Total reserve

90-300 Total

Petroleum 1,8

240 total

Natural Gas 1,8

215 total

WIND1,2

Waves1,3

0.2-2

25-70 per year

OTEC1,4

Biomass 1,5

3 -11 per year

HYDRO 1,6

3 – 4 per year

TIDES 1

SOLAR10

23,000 per year

Geothermal1,7 0.3 – 2 per year

© R. Perez et al.

0.3 per year

ANWR

COAL 1,8

Uranium 1,9

8

Massachusetts Residential Electricity Prices

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

HI

NY CT

A

K N

H

VT NJ

ME

CA

MA

RI

D

E D

C M

D

MI

PA

WI IL

US

NV

FL

O

H

CO

AL

AZ TX

G

A

SC

NM

M

N

KS

VA

IA

N

C M

S IN

TN

MO

M

T O

R O

K W

V

SD

NE

KY

WY

AR LA

U

T N

D

WA

ID

2011 Avg Residential Electricity Prices (cents per kWh)

$-

$0.02

$0.04

$0.06

$0.08

$0.10

$0.12

$0.14

$0.16

$0.18

$0.20

$/kW

h

Residential Electricity Rates MA

US

Sources: EIA 2011 Data

MA homeowners had the 10th highest average electricity prices in 2011.

9

Solar 101 Recap

• MA has high electricity prices

• MA has enough sunlight to make solar work

• Installation prices have declined

• Different ownership models available

• Consider energy efficiency or solar hot water as well

There’s never been a better time to “go solar”!

High electricity prices + Reduced Solar PV Costs + Numerous Incentives = Economical solar projects

Solar Incentives in Massachusetts

Incentives

Tax Incentives: Federal (30%)

State (15% up to $1,000)

Rebates from MassCEC

Net Metering

SREC Sales

Low/No money down options www.house-power.com/blog/wp-content/uploads/2009/12/iStock_000009001180XSmall.jpg

Common Terms: Net Metering – sell electricity

back to utility

SRECs – sell “green” attribute of solar energy

Lease –a third-party owns the solar project and leases the system to you on a monthly basis

Solar Incentives in Massachusetts (cont.)

12

Note on SRECs

• Original SREC program is fully subscribed • DOER is developing the next generation

program • Clear support from state to continue

supporting solar PV projects – Governor has a new goal of 1.6 GW of solar by

2020

• MassCEC and DOER will provide ongoing updates on the status of a new program

13

Goals of Solarize Mass

• Increase education through community outreach

• Introduce model to simplify process

• Reduce installation costs

• Reduce time to contract

Equipment Costs

“Soft” Costs

Sales

Installation

State Average

Equipment Costs

“Soft” Costs

Installation

Solarize Mass

Drive down the cost stack

14

Goals of Solarize Mass

Lower prices;

Increased adoption

Competitive Pricing

Reduce Marketing & Acquisition Costs

Outreach and Education

Simplified process

MassCEC/DOER Town and Installer RFPs

Engage tech. consultants

Marketing/Education

System Rebates/SRECs

Installer Free Site Assessments

Tiered Pricing and Ownership Options

Contracting

Rebate Application

Installation

Homeowner Sign up for a site

assessment

Talk to neighbors!

Community Installer Selection

Solar Coach

Volunteers

Outreach

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2012 Solarize Mass Adoption

0

50

100

150

200

250

300

350

400

Num

ber o

f Pro

ject

s

Pre-Solarize During Solarize Based on 2/4/13 & 5/1/13 data.

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2013 Solarize Massachusetts Basics

• 10 Communities this round

• Competitive Installer selection

• Tier Pricing (based on contracted capacity)

• Limited time offer – Contract through Sept 30, 2013

kW Tier 1 Tier 2 Tier 3 Tier 4 Tier 5

1 -25 >25 -50 >50 -100 >100 -200 200+

Lee received 3 Proposals Diverse evaluation criteria

Average installed price at beginning of program: $4.85/watt Real Goods Solar Tier 1 Ownership price = 24% savings* Real Goods Solar Tier 5 Ownership price = 29% savings* Offer a Lease model as well

* Assumes base price and no cost adders

Installer Selection Process

Price and reduction Customer service

Ability to serve community Experience of team

Quality of equipment PPA and Ownership Offering

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• Lee has already had more than 100 people express interest in the program

• Contacts provided to Real Goods Solar

– Will follow up to discuss site feasibility

Is There Interest In My Community?

www.flickr.com/photos/lumaxart

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Next Steps • Sign up for email updates and a free solar site

assessment • Sign up for a free energy audit with Mass Save

www.masssave.com • Consider other options if solar PV is not feasible

• Tell your friends and neighbors!

21

Thank you!

www.SolarizeMass.com (617) 315-9306

MassCEC: solarize@MassCEC.com

Or

Lee Solar Coach: SolarizeLee@scheurer.us

Solarize Lee Making Solar Affordable

Through the Program

AGENDA ☀About solar energy

☀Solarize Lee solar options

☀Incentive tiers

☀About Real Goods Solar

☀Questions & answers

KEY SOLAR BENEFITS

• Electricity rates – SOARING • Energy independence • Environmental benefits • $0 down options provide instant savings • Federal tax credit • Satisfaction guaranteed • Solarize Lee special pricing

SOLAR RADIATION

IS SOLAR RIGHT FOR YOUR HOME?

• $50+ monthly electric bills • 300+ square feet of

roof or ground space

• A southerly exposure

• 4-6 hours of unshaded daily sunlight

An ideal solar customer has….

1

5 4 3 2

6

Owned and maintained by SunRun 1. Solar panels 2. Inverter 3. Monitoring system

Installed by an experienced Real Goods Solar team

SOLAR SYSTEM COMPONENTS

4. Utility meter and panel 5. Your current utility serves as backup 6. You own and control your electricity

EQUIPMENT

The solar modules we use come from top manufacturers and have 25-year warranties.

Our inverters carry 10-year mfg. warranties (25 years for Enphase).

SOLARIZE LEE OPTIONS

PPA (Power Purchase Agreement) Purchase Little or no $ down Financing available

Fixed electricity rate for 20 years (less than your current utility rate)

SREC ownership

Full system maintenance Rebates and incentives

Insured You own the system

Instant or short payback time Typically a better long-term ROI

MASSCEC SOLAR REBATES

• Base incentive: $0.40 per watt (DC) for up to a 5 kW system

• Moderate Home or Income Adder (less than $300K home value, less than 120% of median income: individual or family)

• MA Component Adder: $0.05 • Maximum $4,250

THE COST OF A SOLAR SYSTEM

System cost $18,450

Estimated rebate ($0.40/watt) -$2,000

Final system cost $16,450

Federal tax credits (30%) - $4,935

MA tax credit (15% up to $1,000) -$1,000

Net cost $10,515 Example based on a 5.0 kW (5,000 Watt DC) system at $3.69/Watt

AN INVESTMENT THAT PAYS DIVIDENDS

Electricity savings (6,000 kWh * $0.15 / kWh)

$900

Income from SRECs (6 SRECs * $100 / SREC)

$600

Total annual savings (electricity savings + SREC income) $1,500

*Example based on average annual production of 6,000 kWh

Payback 7 years

Total net 10-year return (assumes 8 years of SRECs at an avg. of $100 / SREC)

$5,000

TIERED REWARD INCENTIVE

Tier 1 kW - 25kW

25 kW - 50 kW

50 kW - 100 kW

100 kW - 200 kW

Over 200 kW

Cost per Watt $3.69 $3.64 $3.59 $3.54 $3.44

Incentive per Watt N/A $0.05 $0.10 $0.15 $0.25

PPA EXAMPLE

Down payment kWh rate Escalator

$0 down 11-15 ₵

0%

$3,000 down 5-8 ₵

0%

Prepaid Total kWh produced over 20 years at a reduced rate

N/A

ABOUT REAL GOODS SOLAR • Decades of Experience

• More than 35 years and over 14,500 systems installed across the country, including Big Y and Country Curtains right here in Lee

• Premier Customer Base • Our happy customers include homeowners and leading

corporations, utilities, and educational institutions

• Deep Engineering Skills • Award-winning technical team for residential, commercial,

and utility-scale projects

• Peace of Mind • As a publicly-traded company with a history longer than

most PV manufacturer warranties, you have the added security that we will be here long-term

EXPERIENCE. EXPERTISE. RESULTS. • Serving homes,

businesses and schools in MA

• Full-service – Design – Procurement – Installation – Financing – Monitoring

WE MANAGE THE PAPERWORK, YOU GET THE BENEFITS

• Township permits – zoning & electrical • Utility interconnection – meter swap • State inspection • MA rebates • SREC registration • Shading analysis

OUR CUSTOMERS SAY IT BEST

“Excellent service, knowledgeable, friendly and courteous staff. Hard to find this level of service these days!”

-Julie from Lexington, MA

“I’m really thrilled to see how much electricity my panels generate and to know that I’m doing my bit to contribute to the health of the planet.”

-Lee from Amherst, MA

“5 years and 25,000 kWh later, our system is working as well today as it was when it was installed. We couldn’t be more happy with our decision to go solar.”

-Bob from Bolton, MA

Surveyed customers who secured multiple competitive

proposals cited four reasons for selecting Real Goods Solar:

Most responsive company

Employee expertise

Most experienced company

Best PV product offering

SHARE YOUR STORY

Excited about going solar at your house? • Tell the world why • Share your solar experience, thoughts,

photos or videos • Connect with a community of clean

energy enthusiasts • Read and comment on articles about

green living trends and ideas • Visit stories.realgoods.com

GIVE THE GIFT OF SOLAR

Even if your home isn’t a fit for solar, you can: • Earn $500 or more • Lower the cost of solar for others • Help spread clean energy in Lee

Refer friends, family, or neighbors. When someone goes solar with us, we’ll pay you $500! There’s no limit to the amount of referral money you can make. Go to refer.realgoods.com to get started!

GET STARTED

• Call 888.56.SOLAR – Be sure to mention Solarize Mass

when you call to get special pricing • Or visit www.SolarLee.com

• To learn more about the program, visit

www.SolarizeMass.com

WHAT’S NEXT?

Contact

• Visit www.SolarLee.com or call 888.56.SOLAR

Consult • Phone evaluation

Site Visit • Local solar energy specialist

Proposal

• Choose the Solarize Lee option that’s right for you

Go Solar! • Start living green and saving!