Meet BC Creds for Email 10.2010

8/8/2019 Meet BC Creds for Email 10.2010

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a brief introduction to


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Budding Culture helps brands

inspire, motivate and activate

like-minded tribes through an

enthusiastic exchange of ideas and

support leading to the creationof budding cultures.


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Founded 2009

Budding Culture started as a meeting of the minds!a

belief that Web 2.0 has changed how companies need

to relate to people!

and not just in the digital space.

Technology has amplified our need to talk back, share

and participate.

So rather than shout, we believe companies need to

hold conversations, using any and all effective means.

Today marketing is no longer just messaging ! its a

key way for companies to build more into their productsand services. It is Social Instigation. That is what we

help create.

We wanted a place to apply our beliefs and do the kind

work we knew great brands deserved. And so Budding

Culture was born.


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Meet John,

Director of Creative Instigation

Since 1985, John Zegowitz has worked in Boston,

Chicago, New York, Denver and Southern California as

a graphic designer, illustrator, art director, writer,

creative director and film director. Johns worked

across zillions of disciplines for bazillions of clients.

Most recently John was creative director of Orange

Countys largest privately held advertising agency,

DGWB, helping his clients connect with their

customers in all manner of communication bothtraditional and non-traditional- including online and

experiential forms of marketing.!John currently resides in Laguna Beach, CA. with his

wife Pam and two kids Milo and Margaret and still

holds the illusion that he is restoring the vintage

CB750 SuperSport that has been sitting in his garage

for 4 years.


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Meet Gil,

Director of Strategic Instigation

Throughout his career, Gil Aranowitz has strived to develop

award winning, effective communication programs around

the world. Passionate about teamwork and bringing ideas

to life, he has led strategy development across a variety of

categories in both large agencies and independent

boutiques.

Much of Gils planning experience was developed in Asia.!Having earned his MBA at the International University ofJapan, Gil was one of the first non-Japanese account

planners to work in Tokyo. Gil also spent three years as a

communications manager for adidas Japan.! At adidas, heapplied the rigors of account planning to all communication

disciplines in the soccer and running categories . . .! leadingto innovative marketing programs and unprecedented

success in a historically difficult market.

Gil is married and has three sons.! He is a martial artsenthusiast and a self-described sneaker pimp with an

impressive (if unorthodox) collection of footwear.


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Meet Glenn,

Technology Instigator

Glenn Davis is a seasoned digital marketer with a

passion for driving real, measurable business results

through integrated digital marketing strategies that

deliver maximum awareness, customer engagement

and response.

After beginning his career in consultative solutions

development roles with Tektronix and Globalware, then

scratching the entrepreneurial itch building his own

consulting company, Glenn has spent the last sixyears in digital strategy and client development roles

at Argus Interactive and DGWB Advertising before

joining the Budding Culture team. !Glenn has been married for 23 years to the love of his

life, Christine and has a daughter, Noni who will

someday take over the world. !


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- Over 50 years of combined experience

- More brands than we can remember

- National, Local, b2b, b2c, p2p, big, small... worked

with them all

- Various strategies and tactics

- The partners of Budding Culture have thebackground and experience to know what drives

successful brand relationships and what doesnt


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welcome to the age of SocialInstigation


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Somewhere beyond traditional marketing lives

social instigation, an organic and open-minded

communications method that doesnt live alone

in a print ad or on a Super Bowl spot. Nor does

it exist solely on a Facebook Page or smart

phone app. It lives in dialogue by listening

more and telling better stories.

Wether it be through digital experiences,

promotions, events, social media, PR,

sponsorships or advertising, at Budding Culture

we create conversations between stirred souls

and mutual passions. We get our clients and

their customers fired up and working together.

From there,

we believe anything can happen.


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The Budding Culture ApproachOld School Marketing

Company

Message

Media

Prospect

Its all about getting the right

communities fired up, taking

action and embracing your brand.


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Youre brands path to Social Instigation

begins with the new four Ps of marketing

Purpose

1Peers

2Passion

3Provide

4


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Every great brand is driven by a core

passion and purpose.

Budding Culture will help you define your

brands, and turn it into your greatest asset.

PURPOSE


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Dont think of them as targets think of your customers as

Peers. Peer influence has always been a key element to

sharing passions and building validity and trust. Well help

you understand your true peers and how they relate to each

other and you.

PEERS


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Beyond the rational and the emotional, there are ways for

your brand, product or service to connect with customers on

an intuitive level. Budding Culture will help you tap into your

customers primal drivers and build a more action inspiringrelationship.

PASSION


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Brands that find a way to provide something worthwhile to

their community wont be regarded as party crashers, but as

valuable members of the network that customers want to

have a relationship with. Budding Culture uses its own 4Ps

to help your brand define or create what it provides to it s

own budding culture.

PROVIDE


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Purpose1 2

3 Provide4

Peers

Passion

- What beliefs do we consistently

uphold?

- How can we show leadership?

- What is our unique, defining sense-

of-purpose?

- What are the hot buttons that

get people passionate about our

brand?

- What peer-group bonds and values

do our audiences share with us?

With each other?

- What affiliations or community

connections are meaningful to our

audiences?

a framework for development

- How can marketing add value to

our product, service or brand

experience?


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Budding Culture brings Social

Instigation to life through four main

practice areas !

Ideation. Fresh thoughts. Unexpected approaches.

Budding Culture creates unique solutions to pressing

business problems.

Community Development. Budding Culture helps

identify, create and nurture relationships with groups

of fans, peers, advocates, thought leaders.

Experience Design. Budding Culture helps

determine and create the most effective, compelling

ways for your brand and community to interact.

Content Development. Budding Culture creates

powerful stories, conversations, promotions and

events to effectively showcase your brand, products

and services.

Content

Development

ExperienceDesign

Ideation

Community

Development


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AgencyServices


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Although weve been in business for only a short time,weve been fortunate to work with a number of reputable companies.Current Budding Culture clients include !

GE Cameras

TLC Laser Eye Centers

Coastal Cocktails Inc.

CapFlow Finance

NationCap Funding

La Salsa Fresh Mexican Grill

Baja Fresh

South Bay Coalition

Shea Homes

Japan Tourism


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Experience

Over the years weve had the pleasure of applying this

unique brand of thinking to many customers, large

and small, upstarts and stalwarts, brands we grew up

with and some we helped make famous. Above all

else, were happy to have had a chance to work hard,

have fun and hopefully contribute to a satisfied

customer, a proud boss and a good night of sleep for

our clients knowing were on the case. We would be

honored to add you to this list.


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a few simple samples from


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CLEVELAND GOLF

Voodoo Putter Campaign

including magic game where

the ball never misses.

print, web, television


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POWER AUTO GROUP,

brand positioning and

marketing


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LA SALSA,

brand marketing, social

media, advertising and

promotion.


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GENERAL MOTORS,

Buick Enclave Launch


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GALARDI GROUP/

WIENERSCHNITZEL

broadcast television/web videos, advertising and

promotion.


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JAPAN NATIONAL TOURISM,

2010 promotional campaign

print, web, social media


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CLEVELAND GOLF

print, broadcast television, online,

website


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YAKULT

print, broadcast television, online,website


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PIONEER,

booth design/posters/print ads


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TOSHIBA COPIERS,

local campaigns (San Diego)

print, newspaper, radio, outdoor,

environmental


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TOSHIBA COPIERS,

national campaign

print, broadcast, web,


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VH1

Rock & Roll All-Stars

branded content concept


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CHOC

print, video, experiential, outdoor


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CHOC

print, video, experiential, outdoor


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Gil Aranowitz

949.887.1109

[email protected]

John Zegowitz

[email protected]

Glenn Davis

949.412.8439

[email protected]

Budding Culture Inc. !384 Forest Avenue Suite 18A!Laguna Beach, CA 92651!t/ 949.340.5746 !f/!949.340.5739www.buddingculture.com

Thanks for considering us-

Now, lets get fired up!

Meet BC Creds for Email 10.2010

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