[MEDIQUIP S.A. CASE STUDY]

2013

Syed bakhtyar ali shah3 672

Case study

Mediquip S.A.

By Kamran Kashani

Mediquip was a subsidiary of technology universally a French conglomerate. The company product line includes CT scanner, X-rays ultrasonic and nuclear diagnostic equipment. Mediquip enjoyed worldwide advanced technology and competent after sale services.

Lohmann university hospital was large general hospital serving Strullgral, a city of one million residents. The hospital was the part of university school and was the leading medical school. The LHU purchased number of X-rays equipment from the number of European manufacturers such as FNC and Sigma.

Mediquip was informed that LHU was interested in purchasing the Equipment. So Mediquip official contact with LHU officials and gave the specification of their equipment. LHU doctors appreciated the offer of Mediquip and said that this equipment meet and exceed our requirement.

The sales executive at mediquip describe that their stake holders are Radiologist, Physicist, administrator and the people. The interplay among four group, as you can imagine , is rather complex the power of each group in relationship to the others varies from organization to organization.

Problem identification

The generic problem was that the sales of mediquip were not increasing.

Reasons

Lack of effective and efficient administration Although providing superior quality but they have very much high prices No collection of information before launching the product Avoid the competition Avoid the existing relationship of LHU with Sigma and FNC